Miniso Group Holding Ltd Stock Price, News & Analysis

MINISO Group Holding Limited (NYSE: MNSO) announced a positive profit alert for the quarter ending March 31, 2023. The company projects an adjusted net profit of at least RMB400 million, a significant increase of over 260% from RMB110.7 million in the same quarter of 2022. The growth is attributed to higher gross margins from new products and successful cost-saving measures. Additionally, operating expenses as a percentage of revenue decreased, reflecting a strong sales recovery in China and international markets. However, the data is preliminary and subject to change, emphasizing caution for investors.

MINISO has launched the #MysteryDiamondHunt, a global campaign available in over 20 countries, including the US, Canada, Italy, Vietnam, and Thailand. Customers purchasing a blind box from MINISO stores will enter a lucky draw for one of six genuine GIA-certified diamonds and hundreds of thousands of Austrian crystals. The initiative aims to create excitement and enhance customer experiences, leveraging the popularity of blind boxes among Millennials and Gen Z. MINISO reported a remarkable 110% year-over-year increase in international blind box sales in 2022. The campaign is designed to bring joy and engagement to consumers, inviting them to discover the thrill of unboxing real treasures.

MINISO has announced its expansion into Angola, Trinidad and Tobago, Latvia, and Panama, revealed during its Global Partners Summit in March 2023. With over 5,400 stores in 105 markets, the brand aims to reinforce its strategy of becoming a lifestyle super-brand as it marks its 10^th anniversary. The first store in Latvia is set to open in summer 2023, followed by Panama in June 2023. MINISO has strong partnerships to drive success in these markets, with an emphasis on product variety and customer experience. The summit featured 173 partners from 53 markets, showcasing MINISO's global reach and commitment to innovation.

MINISO Group Holding Limited (NYSE: MNSO) announced on March 13, 2023, that its ordinary shares have been included in the Shanghai-Hong Kong Stock Connect and Shenzhen-Hong Kong Stock Connect programs. This inclusion is expected to enhance the Company's shareholder base and improve trading liquidity. Additionally, MINISO has been added to several Hang Seng indexes, including the Hang Seng Composite Index, effective the same date. The Company believes this recognition reflects its business performance and growth prospects, aiming to share its success with investors in mainland China.

MINISO Group Holding Limited (NYSE: MNSO) announced its financial results for Q2 FY2023, ending December 31, 2022. Revenue reached RMB2,494.4 million (US$361.7 million), down 10.0% year over year. Gross profit rose to RMB997.1 million (US$144.6 million), marking a 15.6% increase. Operating profit surged by 75.2% to RMB447.6 million (US$64.9 million), while profit for the period increased by 95.4% to RMB359.8 million (US$52.2 million). The number of MINISO stores grew to 5,440, including 3,325 in China and 2,115 overseas, reflecting ongoing expansion. Despite ongoing pandemic challenges, overseas revenue accounted for 39.5% of total revenue, a record high.

MINISO, a global lifestyle retailer, announced its updated global brand strategy at a conference in Guangzhou, China, on February 24, 2023. This year marks the company's 10th anniversary and the beginning of its transformation into a lifestyle super brand. CEO Jack Ye emphasized the importance of deep participation in the global retail market. MINISO has developed a strong global presence with over 5,400 stores in 105 countries as of December 31, 2022. The company will invest in a Global Product Innovation Center and open four design centers worldwide. The new brand symbol, a 'Wink' icon, embodies the brand's 'Joy Philosophy' aimed at creating a joyful consumer experience.