Mobiquity Technologies Inc Stock Price, News & Analysis

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) has successfully closed its underwritten public offering, raising approximately $10.3 million from the sale of 2,481,928 units at $4.15 per unit. Each unit includes a share of common stock and a warrant, exercisable at $4.98 for five years. The proceeds will be allocated towards hiring sales personnel, purchasing ad space, enhancing technology, repaying debt, and general corporate purposes. The underwriters have a 45-day option for additional shares.

Mobiquity Technologies (NASDAQ: MOBQ) has hired TraDigital IR to enhance its investor relations program. CEO Dean Julia expressed confidence that TraDigital's expertise will improve communication and market awareness for the company. TraDigital aims to increase Mobiquity's exposure in the retail investment community and among microcap funds, emphasizing the company's growth strategy in marketing technology and data intelligence. Mobiquity maintains a strong audience database and offers programmatic advertising technologies through its Advangelists subsidiary.

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) announced an underwritten public offering of units expected to raise approximately $10.3 million. The offering comprises 2,481,928 units priced at $4.15 per unit, each consisting of one share of common stock and a warrant to purchase one share at $4.98. Additionally, underwriters have a 45-day option to purchase an extra 372,289 shares and warrants. The offering is projected to close around December 13, 2021, contingent upon standard closing conditions, and the Company has applied for a Nasdaq listing under MOBQ.

Mobiquity Technologies, Inc. (OTCQB: MOBQ) has launched MobiExchange, a new SaaS platform designed for efficient digital advertising and data services, in collaboration with NationBuilder. This user-friendly service enables clients to quickly initiate digital media campaigns, with the potential to enhance outreach for organizations and political entities. CEO Dean Julia highlighted that ad expenditures using MobiExchange will also serve as database investments, thereby expanding clients' marketing capabilities.

Mobiquity Technologies, Inc. (OTCQB: MOBQ) has launched AdWrap, an innovative reporting tool designed to enhance advertising strategies by providing AI-driven campaign insights. This feature offers detailed reports on various factors affecting ad performance, such as audience demographics and creative effectiveness. CEO Dean Julia emphasizes the importance of merging AI with human intelligence for optimal results. AdWrap is integrated into the Advangelists platform and is available for testing, enabling advertisers to focus on strategic planning.

Mobiquity Technologies (OTCQB:MOBQ) has enhanced its AdCreatr Product Suite by integrating contextual targeting. This feature allows advertisers to deploy varied contextual options efficiently, improving campaign performance and achieving higher Return On Advertising Spend (ROAS). The platform combines creative management with real-time feedback, optimizing advertising strategies. Dean Julia, CEO, emphasizes the need for advertisers to reach audiences effectively while respecting privacy standards. AdCreatr is now available across Mobile, Desktop, and Connected TV.

Mobiquity Technologies (OTCQB:MOBQ) is launching the Advangelists feature 'Why This Ad?' to enhance advertising transparency in 2021. This feature allows users to see the data behind targeted ads, including age, location, and interests. Advertisers will receive feedback if audiences opt-out, facilitating improved audience segmentation. This initiative aims to address privacy concerns highlighted by legislation like CCPA and GDPR. The new feature will be included in all upcoming Advangelists campaigns without additional costs.

Mobiquity Technologies (OTCQB:MOBQ) has announced a strategic partnership with BrandVerge, aiming to enhance programmatic and direct media buying for publishers and advertisers. This collaboration taps into the $60 billion publisher direct buying market, allowing brands to negotiate media directly while accessing programmatic advantages. The integration improves media planning efficiencies, combining self-service and managed-service functionalities. Mobiquity's robust audience targeting and BrandVerge's premium publisher network, including over 100 partners like iHeart Media and Forbes, are expected to streamline ad buying processes.

Mobiquity Technologies (OTCQB:MOBQ) announced successful advertising campaigns aimed at increasing traffic to community-based COVID-19 testing facilities. Launched in September, the campaign resulted in a 9% increase in traffic among those exposed to initial ads. A shift in strategy to hyper-local targeting in October yielded a 13% lift in traffic. The average cost-per-visit was $11.09, generating a return on ad spend exceeding 900%. Creative content featuring local government endorsements increased responses by up to 30%. The company aims to leverage its platform for community benefit.