Context Networks and River City Amusements Expand Digital Ad Network Across Wisconsin Taverns and Restaurants Powered by Mobiquity Technologies’ Data Intelligence Platform
Mobiquity Technologies (OTCQB: MOBQ) has partnered with Context Networks and River City Amusements to expand a digital advertising network across Wisconsin taverns and restaurants. The initiative transforms gaming screens into advertising spaces using Context's Contextual Promotions Media Network™ (CPMN™), powered by Mobiquity's data intelligence platform.
The initial deployment covers 38 venues with 165 gaming screens, projected to expand to 70+ establishments and 344+ screens by summer 2025. The network utilizes AI, machine learning, and real-time behavioral data to deliver targeted ads with interactive QR codes. Mobiquity's platform provides advanced audience targeting and cross-device capabilities, enabling ads to extend to mobile and Connected TV devices.
Mobiquity Technologies (OTCQB: MOBQ) ha stretto una partnership con Context Networks e River City Amusements per ampliare una rete di pubblicità digitale nei bar e ristoranti del Wisconsin. L'iniziativa trasforma gli schermi da gioco in spazi pubblicitari grazie alla Contextual Promotions Media Network™ (CPMN™) di Context, alimentata dalla piattaforma di intelligenza dati di Mobiquity.
Il lancio iniziale coinvolge 38 locali con 165 schermi da gioco, con una previsione di espansione a oltre 70 locali e più di 344 schermi entro l'estate 2025. La rete sfrutta l'IA, il machine learning e dati comportamentali in tempo reale per offrire annunci mirati con codici QR interattivi. La piattaforma di Mobiquity consente un targeting avanzato del pubblico e funzionalità cross-device, estendendo la pubblicità anche a dispositivi mobili e Connected TV.
Mobiquity Technologies (OTCQB: MOBQ) se ha asociado con Context Networks y River City Amusements para expandir una red de publicidad digital en tabernas y restaurantes de Wisconsin. La iniciativa convierte las pantallas de juego en espacios publicitarios utilizando la Contextual Promotions Media Network™ (CPMN™) de Context, impulsada por la plataforma de inteligencia de datos de Mobiquity.
El despliegue inicial cubre 38 locales con 165 pantallas de juego, con una proyección de expansión a más de 70 establecimientos y 344 pantallas para el verano de 2025. La red utiliza IA, aprendizaje automático y datos de comportamiento en tiempo real para ofrecer anuncios dirigidos con códigos QR interactivos. La plataforma de Mobiquity ofrece segmentación avanzada de audiencia y capacidades multiplataforma, permitiendo que los anuncios se extiendan a dispositivos móviles y Connected TV.
Mobiquity Technologies (OTCQB: MOBQ)는 Context Networks 및 River City Amusements와 협력하여 위스콘신의 선술집과 레스토랑 전역에 디지털 광고 네트워크를 확장하고 있습니다. 이 이니셔티브는 Context의 Contextual Promotions Media Network™(CPMN™)를 사용하여 게임 화면을 광고 공간으로 전환하며, Mobiquity의 데이터 인텔리전스 플랫폼이 이를 지원합니다.
초기 배포는 38개 장소에 165개의 게임 화면을 포함하며, 2025년 여름까지 70개 이상의 시설과 344개 이상의 화면으로 확장될 예정입니다. 이 네트워크는 AI, 머신러닝 및 실시간 행동 데이터를 활용해 인터랙티브 QR 코드를 포함한 타겟 광고를 제공합니다. Mobiquity의 플랫폼은 고급 타겟팅과 크로스 디바이스 기능을 제공하여 광고를 모바일 및 커넥티드 TV 기기로 확장할 수 있습니다.
Mobiquity Technologies (OTCQB : MOBQ) s'est associé à Context Networks et River City Amusements pour étendre un réseau de publicité numérique dans les tavernes et restaurants du Wisconsin. Cette initiative transforme les écrans de jeu en espaces publicitaires grâce au Contextual Promotions Media Network™ (CPMN™) de Context, propulsé par la plateforme d'intelligence de données de Mobiquity.
Le déploiement initial couvre 38 établissements avec 165 écrans de jeu, avec une projection d'expansion à plus de 70 établissements et 344 écrans d'ici l'été 2025. Le réseau utilise l'IA, le machine learning et les données comportementales en temps réel pour diffuser des publicités ciblées avec des codes QR interactifs. La plateforme de Mobiquity offre un ciblage avancé des audiences et des capacités multi-appareils, permettant aux annonces de s'étendre aux appareils mobiles et aux téléviseurs connectés.
Mobiquity Technologies (OTCQB: MOBQ) hat sich mit Context Networks und River City Amusements zusammengeschlossen, um ein digitales Werbenetzwerk in Tavernen und Restaurants in Wisconsin auszubauen. Die Initiative verwandelt Spielbildschirme in Werbeflächen mithilfe von Contexts Contextual Promotions Media Network™ (CPMN™), betrieben durch Mobiquitys Datenintelligenzplattform.
Die anfängliche Umsetzung umfasst 38 Veranstaltungsorte mit 165 Spielbildschirmen und soll bis Sommer 2025 auf über 70 Einrichtungen und mehr als 344 Bildschirme erweitert werden. Das Netzwerk nutzt KI, maschinelles Lernen und Echtzeit-Verhaltensdaten, um zielgerichtete Anzeigen mit interaktiven QR-Codes zu liefern. Die Plattform von Mobiquity bietet fortschrittliche Zielgruppenansprache und Cross-Device-Funktionalitäten, wodurch Werbung auch auf mobilen Geräten und Connected TVs ausgespielt werden kann.
- None.
- Limited initial geographic reach (only West Bend and Milwaukee areas)
- Success depends on venue adoption and advertiser participation
Insights
Mobiquity expands revenue potential through strategic partnership deploying its data platform across Wisconsin venues, with further market expansion planned.
This partnership represents a strategic expansion of Mobiquity Technologies' data intelligence platform into the hospitality sector, specifically targeting high-traffic taverns and restaurants. The initial deployment covers 38 venues with 165 gaming screens, with plans to more than double to 70+ establishments and 344+ screens by summer 2025.
The business model leverages Mobiquity's core technology strengths in several valuable ways:
- Provides data intelligence and cross-channel ad distribution capabilities that power Context Networks' Contextual Promotions Media Network
- Enables hyper-targeted advertising that extends from in-venue screens to mobile and Connected TV
- Creates new revenue streams for venue owners through passive income generation
What makes this particularly interesting is the creation of a new retail media category targeting social spaces with high-intent audiences. The Wisconsin deployment serves as a proof-of-concept with explicitly stated plans for expansion to additional U.S. markets in 2025, suggesting a scalable business model.
The partnership leverages multiple revenue opportunities: national advertisers seeking engaged audiences, local businesses running ZIP code-specific promotions, and passive income for venue owners. This multi-sided marketplace approach creates network effects that could strengthen as more venues join.
While financial projections aren't provided, this expansion represents a practical application of Mobiquity's technology in a specialized vertical market with defined growth targets. The successful template in Wisconsin establishes a repeatable deployment model that could accelerate expansion into other regions, potentially driving incremental revenue growth for Mobiquity Technologies.
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTCQB: MOBQ), a leading provider of next-generation data intelligence and advertising technology solutions and Context Networks, Inc., a leader in programmatic advertising for the gaming industry, today announced the expansion of its digital ad network in partnership with River City Amusements. The rollout brings Context’s Deep Intelligence Marketing strategy to taverns and restaurants throughout West Bend and Milwaukee—transforming in-venue gaming screens into dynamic, brand-safe advertising spaces.
The launch marks the first regional deployment of Context’s proprietary Contextual Promotions Media Network™ (CPMN™) in Wisconsin and leverages the robust data and AI-driven technology of Mobiquity Technologies, Inc. (OTCQB: MOBQ)—a critical partner powering the back-end intelligence and cross-channel ad distribution.
This initial deployment includes 38 venues and 165 gaming screens and is projected to scale to over 70 establishments and 344+ gaming screens by summer 2025. Mobiquity’s AdTech platform plays a key role in enabling hyper-targeted, data-informed ads across these displays, extending campaigns to mobile and Connected TV (CTV) devices for a unified brand experience.
“Local bars and restaurants are high-value environments for brand engagement, and our partnership with Mobiquity Technologies allows us to deliver precision-targeted ads in those exact moments,” said Matthew Olden, CEO of Context Networks. “Together, we're creating a new category of retail media, seamlessly integrated into everyday social spaces.”
Using AI, machine learning, and real-time behavioral data, the CPMN™ delivers emotionally resonant and geographically tailored ads, complete with interactive QR codes for instant offers and engagement. Business owners benefit from passive revenue generation, while advertisers gain exclusive access to attentive, high-intent audiences.
Mobiquity Technologies’ proprietary platform brings advanced audience targeting, real-time optimization, and cross-device capabilities to the network, reinforcing its position as a key enabler of next-generation advertising solutions across retail and gaming environments.
“This is a powerful demonstration of how Mobiquity’s technology can assist in unlocking new monetization pathways,” said Dean Julia, CEO of Mobiquity Technologies. “Context Networks’ vision is innovative, and we’re proud to provide the data and delivery engine behind this retail media evolution.”
Advertisers from beverage, lifestyle, and rideshare sectors are already seeing opportunities to align campaigns with high-traffic nightlife venues and customer engagement points. Local businesses can also run ZIP code–specific promotions alongside national brands, expanding access to premium advertising tools previously out of reach.
“This partnership helps Wisconsin’s hospitality sector embrace new revenue models without disrupting operations,” said Lester Hahn, CEO of River City Amusements. “It’s a turnkey solution that benefits everyone—from patrons to business owners to brand marketers.”
The successful Wisconsin rollout is expected to serve as a template for expansion into additional U.S. markets in 2025 and beyond.
About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTC: MOBQ) is a leading provider of next-generation data intelligence and advertising technology solutions. Through its subsidiaries, including Advangelists, Mobiquity Networks, AdHere, and MobiExchange, the company offers innovative programmatic advertising technologies, consumer behavior insights, and automated ad management systems. Mobiquity Technologies serves a diverse range of industries, including retail, political, automotive, gaming, hospitality and entertainment. Learn more at www.mobiquitytechnologies.com.
About Context Networks
Context Networks, Inc. is the first programmatic advertising platform built specifically for the gaming industry. Its Contextual Promotions Media Network™ (CPMN™) enhances revenue and engagement through personalized, in-venue digital advertising. By combining AI, blockchain, and data analytics, Context delivers secure, measurable, and emotionally resonant brand experiences. Visit www.contextnetworks.net.
About River City Amusements
River City Amusements is a Wisconsin-based operator providing state-of-the-art gaming and amusement equipment to hospitality venues. The company focuses on innovative solutions that support local businesses and elevate customer engagement through entertainment and technology.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information except as required under applicable law.
MEDIA CONTACTS
Mobiquity Technologies
Columbia Marketing Group
john@TheColumbiaMarketingGroup.com
+1-646-736-1900
Context Networks and River City Amusements
Rich Phillips
rjphillips@boldnarratives.com
+1-512-680-4305
FAQ
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