MOBIQUITY TECHNOLOGIES INC Stock Price, News & Analysis

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) has partnered with Affinity to enhance brand visibility for the Affinity Token and ADAPT utility. The Affinity Token rewards holders in stable coin BUSD and ADA and aims to foster community engagement. Affinity's ADAPT utility enables seamless cryptocurrency transactions using a simple username. Mobiquity’s President noted the growth of their crypto-focused audience, indicating a promising opportunity for both companies in the evolving cryptocurrency market.

Mobiquity Technologies announced its selection by A-Nation as the data and programmatic advertising provider to enhance brand awareness for A-Nation’s cryptocurrency and upcoming film releases. This collaboration aims to leverage Mobiquity’s robust advertising platform and audience database to effectively reach target audiences. A-Nation, co-founded by film industry veteran Chuck Russell, intends to use blockchain technology to create a transparent film production ecosystem and offer NFTs tied to films and related content.

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) announced the conversion of over $2 million of secured indebtedness into equity by its Chairman, also a secured lender. This transaction, detailed in the Company's Form 8-K filed with the SEC, is expected to strengthen the balance sheet and enhance shareholder value. CEO Dean L. Julia expressed gratitude towards the Chairman, emphasizing that this move underscores confidence in the Company's business plan and its potential for future growth.

On March 17, 2022, Mobiquity Technologies announced significant changes in its board and management. Anthony Iacovone resigned, while Anne S. Provost was appointed as an independent director and financial expert. The company also terminated the Employment Agreement of Don Barrett for cause, replacing him with Jed Weissberg as SVP of Operations and Finance. Additionally, Mobiquity engaged Columbia Marketing Group for Investor Relations and Business Development to enhance brand awareness and seek strategic partnerships.

Mobiquity Technologies (NASDAQ: MOBQ) has partnered with OpenLocker to launch a digital advertising campaign for a series of NFTs featuring University of Connecticut student-athletes. The campaign aims to boost engagement through the Bone Yard Huskyz Club, which offers exclusive community access. The NFTs go on sale on February 28, 2022. Mobiquity's advanced ad technologies are expected to optimize engagement with crypto-enthusiasts, enhancing conversion rates effectively. The partnership leverages blockchain for fan interaction, aligning with the growing NFT market.

Mobiquity Technologies (NASDAQ: MOBQ) has announced a partnership with UNIFD to expand programmatic advertising on Connected TV (CTV) platforms such as Roku and FireTV. This collaboration aims to enhance brand visibility and performance for marketers, leveraging UNIFD's extensive CTV marketplace, which boasts over 85 million monthly advertising opportunities. The partnership is set to position Mobiquity advantageously as CTV ad spend is projected to reach $19 billion by the end of 2022, offering marketers innovative ways to track and measure campaign effectiveness.

Mobiquity Technologies has appointed Don Walker “Trey” Barrett, III as Chief Operations and Strategy Officer, effective January 4, 2022. Barrett brings over 35 years of experience in data-driven direct marketing and leadership roles, previously serving as COO of Inuvo, where he oversaw operations during substantial revenue growth from $20 million to over $61 million. His new role aims to enhance Mobiquity's operational excellence and strategic focus in advertising and data services, aligning with the company's growth ambitions.

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) has announced the expansion of its MobiExchange SaaS platform by integrating SMS capabilities. This new feature enables marketers to utilize their first-party data in conjunction with SMS for more effective digital marketing campaigns. SMS is recognized as a powerful marketing channel, and its inclusion aims to enhance audience reach and optimize campaign execution. CEO Dean Julia emphasized the platform's design to be affordable and user-friendly for swift implementation, catering primarily to small and medium-sized brands and agencies.

Mobiquity Technologies (NASDAQ: MOBQ) announced enhanced targeting solutions for digital advertising through its MobiExchange platform. The platform, aimed at small and medium-sized advertisers, now includes political audiences alongside existing consumer and automotive segments. This feature allows advertisers to convert offline data into actionable insights quickly, without needing an in-house tech team. CEO Dean Julia highlighted the company's commitment to improving political campaign targeting, anticipating further engagement with agencies seeking innovative tools for micro-targeting voter groups.