Mogo launches new Moka.ai investing app designed to help the next generation of Canadians become millionaires
Mogo Inc. launches Moka.ai, a wealth-building app utilizing behavioral science to help Canadians achieve financial freedom. The app aims to disrupt traditional financial systems by providing a flat-fee subscription model and innovative wealth calculator.
The introduction of Moka.ai by Mogo Inc. represents a strategic move within the fintech sector, targeting a demographic that is underprepared for retirement. The app's integration of behavioral science to encourage long-term investing habits could potentially disrupt the traditional wealth management industry. By offering a flat-fee subscription model, Mogo may attract cost-conscious consumers who are dissuaded by the typically high fees associated with wealth management services.
From a financial perspective, the app's potential to scale and capture market share among younger Canadians could drive revenue growth for Mogo. However, investors should monitor the customer acquisition cost and the long-term profitability of the subscription model. The success of the app will rely on its ability to retain subscribers and demonstrate tangible value in wealth accumulation over time.
The application of behavioral science in the design of Moka.ai suggests an innovative approach to addressing the savings gap among Canadians. Behavioral economics indicates that simplifying the investment process and automating savings can significantly increase the likelihood of individuals investing consistently. The use of a wealth calculator could serve as a 'nudge' to influence user behavior towards more prudent financial planning.
While the approach is promising, it is essential to evaluate the effectiveness of these behavioral strategies in practice. Long-term studies and user data could provide insights into the actual impact on users' wealth accumulation. The challenge lies in balancing the nudging aspects with user autonomy, ensuring that the app supports informed decision-making without leading to over-reliance on automated suggestions.
The demographic targeted by Moka.ai, primarily younger Canadians, represents a significant market opportunity. Research indicates a growing awareness and interest in financial health among this group. However, the competition is fierce, with numerous fintech startups and established financial institutions vying for market share.
Understanding user experience and satisfaction will be crucial for Moka.ai's success. It will need to differentiate itself not only through its pricing model but also through its user interface, customer service and the actual financial outcomes it delivers to its users. Market research should focus on tracking brand perception and user engagement over time to assess the app's ability to maintain a competitive edge in a rapidly evolving fintech landscape.
03/14/2024 - 08:46 AM
Moka.ai focuses on behavioral science and a proven long-term investing strategy
Disruptive, flat-fee monthly subscription model
Innovative, patent-pending wealth calculator
VANCOUVER, British Columbia --(BUSINESS WIRE)--
Mogo Inc. (NASDAQ:MOGO) (TSX:MOGO), a digital wealth and payments business, announced the launch of Moka.ai, the next generation of its wealth-building app with significant updates and enhancements designed to help the next generation of Canadians get on a real path to becoming millionaires and achieving financial freedom1 .
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Power your wealth with behavioural science (Photo: Business Wire)
“A recent survey of Canadians aged 55 to 65 who have yet to retire revealed that 75% have less than $100,000 $1.7 million 2 . This highlights how broken the system is and the opportunity for disruption,” said David Feller, Mogo’s Founder and CEO. “Our goal is to help ensure that the next generation doesn’t suffer the same fate. Leveraging decades of data and behavioral science, we have created a product that helps anyone get on a path to being a millionaire. With Moka, we are seeing people go from not having a financial path to retirement to being on track for retiring with millions. Some were investing in mutual funds, some were simply putting money in a savings account, but most had no idea what the right approach was or how much they would need to invest to achieve financial freedom. Moka makes it easy.”
The new Moka.ai app includes a powerful combination of features to help Canadians simplify and automate the wealth-building process.
Power your wealth with behavioral science: Becoming a millionaire, like any important and challenging life goal, is more about adopting the right habits and behaviors than anything else. Losing weight, for example, is more about discipline and behavior than knowledge of what makes a good diet. Moka utilizes behavioral science to help you adopt the right habits to achieve financial excellence.
Set and manage your goals with Moka’s financial freedom calculator: Moka now includes a patent-pending wealth calculator that helps anyone easily figure out how much they need to invest to achieve financial freedom. The calculator gamifies the right behaviors that help you achieve their financial goals.
The most sustainable investing app in Canada : We know that it’s not all about the money, and achieving financial freedom while also having a positive impact is important to the next generation. Moka users are also helping replant Canadian forests devastated by wildfires. Our community has already planted over 300,000 trees.
Proven Long Term strategy: Moka specializes in helping members invest in the S&P 500, historically averaging a 10% annual return since 19574 . Over a 50-year time horizon, investing in the S&P 500 outperformed the average investor by more than 16 times. It has also outperformed more than 90% of money managers5 and has been recommended by legendary investors like Warren Buffett and Charlie Munger.
Disruptive pricing model: One of the reasons Canadians dramatically underperform the market is because of the high fees charged in the industry. Moka introduces a revolutionary approach with a flat monthly fee of $7.00 $100,000 2% would cost $2,000 $1,000 $84.00
Simple automated investing: Moka is a fully managed solution. Users can easily automate their weekly or monthly investments and dividend reinvestments. The app also allows for fractional investing; Moka users can easily customize the amount they want to contribute.
Artificial intelligence (AI): We believe AI will reshape the investing landscape, and the new Moka.ai app has been built with this future in mind. The roadmap for the app includes new applications of AI that are expected to enhance the user experience and help people better achieve their investment objectives.
Canadians can open a Moka.ai account today by downloading the app: App Store and Google Play .
1 – This projection is based on the Moka Equity Growth investment model, which is 100% invested in the S&P 500. It assumes a 10% rate of annual return, based on the S&P 500's average return since its inception over the past 65 years, with dividends reinvested. Investing $20 $1.25M $100 $1M 2 - https://newsroom.bmo.com/2023-02-07-BMO-Annual-Retirement-Study-Canadians-Believe-They-Need-1-7M-to-Retire-Up-20-Per-Cent-from-2020
3 - https://hoopp.com/home/pension-advocacy/research/canadian-retirement-survey-2023
4 - The average annualized return since adopting 500 stocks into the index in 1957 through Dec. 31, 2023, is 10.26% . – https://www.investopedia.com/ask/answers/042415/what-average-annual-return-sp-500.asp
5 - https://www.aei.org/carpe-diem/more-evidence-that-its-really-hard-to-beat-the-market-over-time-95-of-finance-professionals-cant-do-it/
About Mogo
Mogo Inc. (NASDAQ:MOGO; TSX:MOGO) is a financial technology company headquartered in Vancouver, Canada . With more than 2 million members, $9.9B 13% equity stake in Canada’s leading Crypto Exchange WonderFi (TSX:WNDR), Mogo offers simple digital solutions to help its members dramatically improve their path to wealth-creation and financial freedom. Mogotrade offers commission-free stock trading that helps users thoughtfully invest based on a Warren Buffett approach to long-term investing – and make a positive impact with every investment. Moka offers Canadians a real alternative to mutual funds that overcharge and underperform with a passive investing solution based on a S&P 500 strategy at a fraction of the cost. Through its wholly owned digital payments subsidiary, Carta Worldwide , Mogo also offers a low-cost payments platform that powers next-generation card programs for companies across Europe and Canada . The Company, which was founded in 2003, has approximately 200 employees across its offices in Vancouver , Toronto , London & Casablanca .
Forward-Looking Statements
This news release may contain “forward-looking statements” within the meaning of applicable securities legislation, including statements regarding investment returns of the Moka.ai app and the use of AI in the app. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at the time of preparation, are inherently subject to significant business, economic and competitive uncertainties and contingencies, and may prove to be incorrect. Forward-looking statements are typically identified by words such as "may", "will", "could", "would", "anticipate", "believe", "expect", "intend", "potential", "estimate", "budget", "scheduled", "plans", "planned", "forecasts", "goals" and similar expressions. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual financial results, performance or achievements to be materially different from the estimated future results, performance or achievements expressed or implied by those forward-looking statements and the forward-looking statements are not guarantees of future performance. Mogo’s growth, its ability to expand into new products and markets and its expectations for its future financial performance are subject to a number of conditions, many of which are outside of Mogo’s control. For a description of the risks associated with Mogo’s business please refer to the “Risk Factors” section of Mogo’s current annual information form, which is available at www.sedarplus.com and www.sec.gov . Except as required by law, Mogo disclaims any obligation to update or revise any forward-looking statements, whether as a result of new information, events or otherwise.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240314354721/en/
For further information:
investors@mogo.ca
New York | Phoenix
shamsian@lythampartners.com
Source: Mogo Inc.
Mogo Inc. has launched Moka.ai, the next generation of its wealth-building app.
The goal of Moka.ai is to help the next generation of Canadians achieve financial freedom and become millionaires by leveraging behavioral science and decades of data.
Moka.ai offers a powerful combination of features to help Canadians simplify and automate the wealth-building process, making it easy for users to plan for retirement and achieve financial goals.
