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bettermoo(d) Food Corporation has announced the successful development of its oat-based dairy alternative, Moodrink, with commercial production scheduled for early June 2023. Following extensive market research, the product formulation exceeds traditional cow's milk in nutritional value and aims to meet the rising demand for plant-based alternatives, a market projected to reach $7.25 billion by 2026.
The inaugural production run is expected to produce 192,000 units, with a subsequent launch across Canada in early summer. CEO Nima Bahrami emphasized the commitment to innovation and quality, aiming to convert dairy consumers to dairy alternatives while ensuring superior nutritional benefits. Moodrink is 100% vegan, made from gluten-free organic oats, and designed to provide barista-quality frothing.