Marin Software Stock Price, News & Analysis

Marin Software (NASDAQ: MRIN) has announced the launch of MarinOne Scripts, enhancing its performance marketing platform. This new feature integrates Python scripting capabilities, allowing marketers to develop tailored, data-driven solutions to optimize campaign performance. CEO Chris Lien emphasizes the importance of automation in boosting advertising efficacy, especially for large campaigns. MarinOne Scripts offers unique advantages over similar tools, as it functions across multiple publishers like Meta and Amazon Ads. The platform also includes a library of pre-built scripts and user-friendly no-code options. Marketers can leverage ChatGPT for script generation, making automation accessible even for those with limited coding skills.

Marin Software (NASDAQ: MRIN) reported Q4 2022 net revenues of $5.2 million, down 12% from $5.9 million in Q4 2021. The company experienced a GAAP loss from operations of ($5.2 million), with an operating margin of (102%). For the full year, net revenues were $20.0 million, a decline of 18% from $24.4 million in 2021. GAAP loss from operations for 2022 was ($22.0 million), reflecting an operating margin of (110%). While new product features were launched, the company faces challenges with decreasing revenues and increasing losses.

Marin Software (NASDAQ: MRIN) will report its fourth-quarter and full-year financial results for 2022 after market close on February 23, 2023. A conference call will follow at 2:00 PM PT to discuss the results, including potential forward-looking statements. Investors can access the call at (877) 704-4453 in the U.S. or +1 (201) 389-0920 internationally, with conference ID 13736046. A recorded replay will be available until March 2, 2023. Marin Software provides digital marketing software to enhance ad efficiency and transparency, aiming to improve financial performance for advertisers.

Marin Software (NASDAQ: MRIN) announces a new integration with Yahoo, enhancing campaign management for advertisers via the MarinOne Platform. This integration allows brands to include Yahoo DSP campaigns, facilitating improved measurement and optimization of omnichannel marketing efforts. Advertisers gain access to premium inventory from top publishers and various ad formats, enhancing audience reach across devices. CEO Chris Lien emphasized the commitment to providing advanced advertising solutions and fostering innovation through collaboration with Yahoo.

Marin Software (NASDAQ: MRIN) has achieved Amazon Ads advanced partner status, enhancing its ability to manage and optimize Amazon Ads campaigns, including Sponsored Products and Amazon DSP. This recognition reflects Marin's expertise and client growth in the digital advertising space. Since 2007, Marin has managed over $40 billion in ad spend, providing tools for cross-channel performance. The company aims to deliver better returns on ad spend for its clients, reinforcing its commitment to transparency and efficiency in marketing programs.

Marin Software has joined the Walmart Platform Partner program as an API partner, allowing brands using the MarinOne platform to access Walmart Connect for advertising campaigns. This partnership aims to facilitate customer connections at the point of sale, enhancing the advertising capabilities of brands. Marin has managed over $45 billion in advertising spend over 15 years, while Walmart reaches nearly 90% of U.S. households. The MarinOne platform integrates various marketing channels, enabling efficient campaign management and optimization for better results.

Marin Software (NASDAQ: MRIN) has launched Budget Optimizer, a new feature in its MarinOne platform aimed at enhancing advertisers' control over their marketing budgets. This tool allows for automated budget management across multiple publishers and accounts while optimizing return on investment. Budget Optimizer forecasts advertising returns and provides real-time tracking of campaign performance, simplifying budget allocation and planning for promotional periods. This innovation addresses challenges faced by marketers in managing campaign budgets and performance visibility.

Marin Software (NASDAQ: MRIN) reported Q3 2022 net revenues of $5.0 million, down 19% from $6.2 million in Q3 2021. The GAAP loss from operations worsened to ($5.8) million, with a GAAP operating margin of (117%). Non-GAAP loss from operations was ($4.5) million, reflecting a non-GAAP operating margin of (91%). Despite challenges, the company introduced new features in MarinOne, including support for Snapchat Ads and enhanced bidding strategies. Marin aims to provide better marketing insights as economic uncertainty increases.

Marin Software (NASDAQ: MRIN) will report its financial results for the quarter ending September 30, 2022, after market close on November 3, 2022. A conference call is scheduled for the same day at 2:00 PM PT (5:00 PM ET) to discuss these results. Investors can access the call by dialing either (855)-327-6837 within the U.S. or +1 (631) 891-4304 internationally, using conference ID 10020237. A replay of the call will be available until November 10, 2022.

Marin aims to enhance efficiency and transparency in paid marketing through its SaaS platform, serving clients worldwide.