Murano Announces Enhancements to its Core Strategy with Bitcoin (BTC) Treasury Initiative Following Execution of Up to $500 Million Standby Equity Purchase Agreement (SEPA)

Rhea-AI Summary

Murano Global Investments (NASDAQ: MRNO) has announced a strategic enhancement to build a Bitcoin (BTC) Treasury alongside its core real estate and Mexican hospitality operations. The company has already purchased 21 Bitcoins and secured a $500 million Standby Equity Purchase Agreement (SEPA) with Yorkville to fund further BTC investments.

As a new Chairman's Circle Member of the "Bitcoin for Corporations" initiative backed by BTC Inc & Michael Saylor's Strategy, Murano plans to leverage its operating cash flows and real estate holdings while exploring options including property sales and sale-leaseback transactions to unlock capital. The company is also considering accepting BTC payments and implementing Bitcoin reward programs in its hospitality operations.

Positive

• Secured up to $500 million SEPA with Yorkville for BTC investments
• Strategic partnership with Bitcoin for Corporations as Chairman's Circle Member
• Initial acquisition of 21 Bitcoins demonstrates commitment to strategy
• Potential to unlock capital through real estate sales and sale-leaseback transactions
• Plans to implement Bitcoin payments and rewards in hospitality operations

Negative

• Significant capital allocation to volatile cryptocurrency assets may increase risk exposure
• Potential dilution from SEPA share issuance
• Sale-leaseback transactions could impact long-term property ownership position

Insights

Financial Strategist

Murano enhances strategy with Bitcoin treasury initiative backed by $500M equity agreement, signaling major corporate-level crypto adoption.

Murano Global Investments (NASDAQ: MRNO) has announced a significant enhancement to its corporate strategy by implementing a Bitcoin (BTC) Treasury initiative, while maintaining its core real estate development and Mexican hospitality operations. The company has already purchased 21 Bitcoins and secured an up to $500 million Standby Equity Purchase Agreement (SEPA) with Yorkville, with proceeds expected to primarily fund BTC investments.

This strategic shift represents a substantial commitment to cryptocurrency at the corporate treasury level. By joining the "Bitcoin for Corporations" initiative as a Chairman's Circle Member, Murano is positioning itself alongside other corporate BTC adopters. The company's strategy now includes potentially accepting Bitcoin as payment for hospitality services, implementing Bitcoin reward programs, and considering sale-leaseback transactions for its real estate to fund additional BTC investments.

This move appears designed to address capital efficiency challenges by unlocking value from illiquid real estate assets. The company specifically mentions using proceeds from the SEPA facility primarily for BTC investments, indicating a substantial allocation toward cryptocurrency rather than traditional business operations or expansion.

This treasury transformation follows similar moves by other corporations seeking inflation hedges and alternative treasury management strategies. However, unlike pure technology companies that have adopted Bitcoin, Murano comes from the traditional real estate and hospitality sectors, making this move particularly notable as a cross-industry adoption signal. The appointment of Cohen & Company Capital Markets as their advisor suggests they're implementing a structured approach to this strategic transformation rather than making opportunistic purchases.

• Murano to Enhance Existing Core-Strategy
• 21 Bitcoin (BTC) Purchased to Date; Aims to Become a Major BTC Holder
• Joins BTC Inc & Michael Saylor’s Strategy-Backed Initiative “Bitcoin for Corporations” as Chairman’s Circle Member
• Significant Proceeds from SEPA Expected to Be Used to Purchase BTC

LONDON, July 07, 2025 (GLOBE NEWSWIRE) -- MURANO GLOBAL INVESTMENTS PLC (NASDAQ: MRNO) (“Murano” or the “Company”) today announced an enhancement to its corporate strategy aimed at building a Bitcoin (BTC) Treasury. The Company will continue with its core strategy of developing real estate and operating its Mexican hotel and resort business while simultaneously leveraging its operating cash flows, substantial real estate holdings, and access to capital markets to build a robust Bitcoin Treasury.

This transition is designed to accelerate Murano's existing strategy of exploring methods to release its long-term capital that is locked in the development of real estate properties to drive greater capital efficiency, unlock balance sheet liquidity, and generate improved yield for shareholders. Such methods to release the long-term capital, as detailed in recent filings, may include:

• prioritizing the development of assets for sale (such as the residential condominiums planned for the next phase of the Grand Island Cancun project); and
• the pursuit of sale and leaseback transactions to unlock capital, whilst retaining operational management and future profitability of hotel operations.

As part of its BTC treasury initiative, Murano has recently purchased 21 Bitcoins. Further, on July 1^st, 2025, Murano joined "Bitcoin for Corporations," an industry alliance backed by BTC Inc & Michael Saylor’s Strategy focused on accelerating the corporate adoption of Bitcoin as a "Chairman's Circle Member."

The Company’s Founder, Chairman and CEO Elias Sacal commented “We’re incredibly excited about enhancing our core strategy with this complementary Bitcoin Treasury initiative. We see Bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk. "

Murano's existing model, enhanced by its Bitcoin Treasury Initiative, includes:

1. Hospitality operations: Murano is reviewing and exploring new operational initiatives such as the acceptance of BTC as a payment method and Bitcoin reward programs to further enhance and differentiate the Company's existing hospitality operations.
2. Real estate divestitures: As part of the alternatives under evaluation, Murano may consider entering into opportunistic sale-leaseback transactions to increase its liquidity and provide the capital to fund additional BTC investments.
3. Capital markets activity: Murano entered into an up to $500 million Standby Equity Purchase Agreement ("SEPA") with Yorkville. Murano expects to use proceeds from sales of shares under the SEPA for general corporate purposes, including primarily for investing in BTC.
4. Bitcoin purchases: The Company intends to expand its existing BTC portfolio to create a robust stack over time.

Advisor:
Cohen & Company Capital Markets, a division of Cohen & Company Securities, LLC (“Cohen Securities”), is acting as exclusive financial and strategic advisor to Murano on its Bitcoin Treasury initiative.

Investors:
investors@murano.com.mx

About Murano Global Investments Plc.

Murano (Nasdaq: MRNO) is a real estate company that owns, develops and invests in hotel, resort and commercial properties throughout Mexico. Over the last 30+ years, Murano’s experienced management team has deployed more than $2 billion in total capitalization for the acquisition, repositioning and development of transformational real estate projects. Murano’s portfolio includes the Hotel Andaz (operated by Hyatt) and Hotel Mondrian (operated by Accor) in Mexico City as well as Grand Island I hotel under Hyatt’s Vivid and Dreams brands, and a project in Baja. Alongside its hotel operations and to support its core-strategy, Murano is pursuing a new BTC initiative with the goal of accumulating a large BTC stack over time. For more information, please visit: https://www.murano.com.mx/en/

Forward-Looking Statements

This document contains certain forward-looking statements within the meaning of U.S. federal securities laws. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions. Forward-looking statements are their managements' current predictions, projections and other statements about future events that are based on current expectations and assumptions available to the Company, and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this document. Forward-looking statements are not guarantees of future performance. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of the Company's registration statement on Form F-1 filed by the Company with the U.S. Securities and Exchange Commission (the "SEC"), and other documents filed by the Company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and all forward-looking statements in this document are qualified by these cautionary statements. The Company assumes no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise. The Company gives no assurance that the Company will achieve its expectations. The inclusion of any statement in this communication does not constitute an admission by the Company or any other person that the events or circumstances described in such statement are material.

FAQ

How many Bitcoins does Murano (MRNO) currently own?

Murano currently owns 21 Bitcoins as part of its initial Bitcoin Treasury initiative.

What is the size of Murano's SEPA agreement with Yorkville?

Murano has secured a Standby Equity Purchase Agreement (SEPA) of up to $500 million with Yorkville, primarily intended for Bitcoin investments.

How will Murano (MRNO) fund its Bitcoin Treasury initiative?

Murano plans to fund its Bitcoin Treasury through multiple sources: operating cash flows, potential real estate sales, sale-leaseback transactions, and proceeds from the $500 million SEPA with Yorkville.

What changes is Murano implementing in its hospitality operations regarding Bitcoin?

Murano is exploring accepting Bitcoin as a payment method and implementing Bitcoin reward programs in its hospitality operations.

Who is advising Murano on its Bitcoin Treasury initiative?

Cohen & Company Capital Markets, a division of Cohen & Company Securities, LLC, is acting as exclusive financial and strategic advisor to Murano on its Bitcoin Treasury initiative.