MSA Safety Introduces Next Phase of Long-Term Strategy for Profitable Growth; Introduces 2028 Financial Targets at 2024 Investor Day

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MSA Safety (NYSE: MSA), a global leader in advanced safety products, held its Investor Day on May 22, 2024, where it unveiled its long-term strategy and 2028 financial targets. Key financial goals include organic revenue ranging from $2.1B to $2.3B, an adjusted operating margin of 23.5% to 25.0%, and adjusted EPS between $10.00 and $11.00. The strategy focuses on above-market profitable growth, targeted growth accelerators, applying the MSA Business System for continuous improvement, and effective capital deployment. The company aims to leverage its market position and innovation to drive sustainable, long-term growth.

  • 2028 financial targets include organic revenue of $2.1B to $2.3B.
  • Predicted adjusted operating margin of 23.5% to 25.0%.
  • Expected adjusted EPS range from $10.00 to $11.00.
  • More than $1.5 billion available for disciplined capital deployment.
  • Focus on above-market profitable growth.
  • Implementation of growth accelerators in higher-growth markets.
  • MSA Business System to drive continuous improvement.
  • Effective capital allocation for shareholder value.
  • No specific details on potential risks or market challenges.
  • Financial targets depend on disciplined execution and market conditions.
  • No mention of addressing any recent financial losses or declines.

MSA Safety's introduction of its 2028 financial targets is a significant development. The company is forecasting $2.1B to $2.3B in organic revenue and an adjusted EPS of $10.00 to $11.00. These targets imply a compounded annual growth rate (CAGR) they believe they can sustain. Analyzing their historical performance, MSA's revenue has shown consistent growth, but these new targets suggest an intensified focus on scalability and innovation.

The adjusted operating margin target of 23.5% to 25.0% is ambitious, as it indicates a strong commitment to operational efficiency. Investors should watch for how effectively MSA can leverage its MSA Business System to drive these efficiencies. Historically, achieving such high margins in the safety equipment industry is challenging due to the necessity of substantial R&D investments and strict regulatory compliance costs.

Moreover, the commitment to deploying over $1.5B in capital suggests aggressive growth strategies, likely through M&A activities, which require careful scrutiny for integration risks and debt levels. The healthy balance sheet and robust cash flow mentioned give confidence but also set high expectations for prudent financial management.

MSA Safety's strategy to drive above-market profitable growth by leveraging market leadership and customer-centric innovation is noteworthy. The focus on connected solutions and safety megatrends—such as connectivity and productivity—indicates a shift towards high-tech solutions that offer recurring revenue streams. This aligns with broader industry trends where digitalization is playing a important role in enhancing safety and operational efficiency.

The concept of 'growth accelerators' targeting higher-growth end markets is particularly interesting. This could mean MSA is looking at emerging sectors or geographies that offer significant expansion opportunities. However, investors should consider the risks associated with entering new markets, such as local regulatory challenges and market acceptance.

Finally, applying the MSA Business System to drive excellence in pricing, operations and resource allocation shows a methodical approach to sustaining long-term growth. This system's effectiveness will be a key factor in achieving the set financial targets.

MSA Safety's emphasis on connected solutions and innovation within their product portfolio highlights a significant trend in the safety industry—integrating technology to enhance product capabilities. Connected solutions involve integrating sensors, IoT technology and data analytics to provide real-time monitoring and improve safety outcomes.

This technological edge can create substantial value, offering customers advanced features like predictive maintenance and incident analysis, which not only improve safety but also operational efficiency. However, the tech-driven approach requires continuous R&D investments and staying ahead of the tech curve, which can be capital-intensive.

Moreover, with the focus on developing solutions aligned with safety megatrends, MSA is positioning itself to capitalize on the increasing demand for smarter, more efficient safety solutions. This trend is driven by industries looking to minimize downtime and enhance worker safety, creating a growing market for MSA’s advanced offerings.

PITTSBURGH, May 22, 2024 /PRNewswire/ -- MSA Safety, Inc. (NYSE: MSA), a global leader in the development of advanced safety products and solutions that protect people and facility infrastructures, will host an Investor Day in New York City today, Wednesday, May 22, 2024, beginning at 8:30 a.m. Eastern Time concluding at approximately 12:15 p.m. Eastern Time.  Steve Blanco, President and Chief Executive Officer, and Lee McChesney, Senior Vice President and Chief Financial Officer, will be joined by other members of the leadership team to present an in-depth review of the company's strategy, product categories, financial performance, and key initiatives, such as innovation, operational excellence, and social impact. Additionally, the company is introducing 2028 financial targets.

"We are thrilled to offer current and potential shareholders deeper insight into our long-term strategy for delivering superior returns during our 2024 investor day," said Steve Blanco, President and Chief Executive Officer. "The unveiling of our 2028 targets underscores our confidence in our team's ability to execute our singular safety mission. Their unwavering commitment to meeting the needs of our customers builds on the strong foundation we've built over our 110-year history."

Introducing 2028 Financial Targets

  • Organic Revenue Range: $2.1B to $2.3B

  • Adjusted Operating Margin: 23.5% to 25.0%

  • Adjusted EPS: $10.00 to $11.00

  • Targets to be complemented by more than $1.5 billion of disciplined capital deployment optionality enabled by a healthy balance sheet and robust free cash flow generation.

Next Phase of Long-Term Strategy for Profitable Growth

MSA Safety is utilizing its investor day to introduce the next phase of its strategy to drive continued growth and outperformance.  Building on the company's strong market positions and proven innovation engine that helps solve its customers' most significant safety challenges, the company's next phase of its strategy includes the following key strategic pillars:

  • Above-Market Profitable Growth.  Continue to be the leader in premium safety solutions, leveraging scale, market leadership and customer-centric innovation to drive above-market profitable growth.

  • Growth Accelerators.  Implement targeted growth accelerators, in areas such as connected solutions, higher-growth end markets and safety megatrends around connectivity and productivity, to expand its suite of solutions with recurring revenue streams and further build and exercise the company's M&A capabilities in a disciplined manner.

  • MSA Business System.  Apply the MSA Business System, which is a set of behaviors, processes and tools used to drive continuous improvement across the enterprise, to enable excellence in in pricing, operations, resource allocation and balance sheet efficiency.

  • Capital Deployment. Allocate capital effectively to drive value for the organization and for shareholders while leveraging the company's premier financial profile to deliver sustainable, long-term growth.

"We recently completed a comprehensive review of our strategy to understand our strengths and areas of opportunity, and those results were used to determine our path forward to drive continued profitable growth," said Mr. Blanco.  "We believe we're uniquely positioned to drive superior performance within our sector.  So, while we continue to drive our strategy forward, all we do remains centered on advancing our mission by building a culture that emphasizes continuous innovation and improvement, talent development, and unmatched customer focus."

Lee McChesney, Senior Vice President and Chief Financial Officer, added, "When I look at the future of MSA Safety, I am confident in our ability to drive consistent mid-single-digit organic growth, leverage our market positions, and enhance our customers' journey through consistent investment in innovation.  We will continue to be the leader in premium safety solutions, follow our mission, and deliver on our promise to those workers around the world who put their trust in the MSA brand every day."

Investor Day Materials and Webcast Details

A live webcast, along with the presentation materials, can be accessed on MSA Safety's Investor Relations website at at the time of the event. A replay of the webcast will be available on the company's Investor Relations website shortly following the conclusion of the event.

About MSA Safety 

MSA Safety Incorporated (NYSE: MSA) is the global leader in advanced safety products, technologies and solutions. Driven by its singular mission of safety, the Company has been at the forefront of safety innovation since 1914, protecting workers and facility infrastructure around the world across a broad range of diverse end markets while creating sustainable value for shareholders. With 2023 revenues of $1.8 billion, MSA Safety is headquartered in Cranberry Township, Pennsylvania and employs a team of over 5,000 associates across its more than 40 international locations.  For more information, please visit

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What are MSA Safety's 2028 financial targets?

MSA Safety aims for organic revenue between $2.1B and $2.3B, an adjusted operating margin of 23.5% to 25.0%, and adjusted EPS ranging from $10.00 to $11.00.

What is the main focus of MSA Safety's long-term strategy?

MSA Safety's strategy focuses on above-market profitable growth, implementing targeted growth accelerators, continuous improvement via the MSA Business System, and effective capital deployment.

How much capital does MSA Safety plan to deploy by 2028?

MSA Safety plans to deploy more than $1.5 billion in disciplined capital by 2028.

How will MSA Safety drive continuous improvement?

MSA Safety will utilize the MSA Business System, a set of behaviors, processes, and tools aimed at enhancing pricing, operations, resource allocation, and balance sheet efficiency.

What are the expected benefits of MSA Safety's growth accelerators?

The growth accelerators are expected to expand MSA Safety's suite of solutions, generate recurring revenue streams, and enhance M&A capabilities.

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