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Madison Square Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a professional sports company built around marquee franchises such as the New York Knicks of the NBA and the New York Rangers of the NHL, along with development league teams and the MSG Training Center in Greenburgh, New York. The MSGS news feed highlights how these teams and related assets are used in live events, partnerships and fan-focused initiatives.
News about MSG Sports often covers marketing partnerships that integrate brands into the Knicks and Rangers game experience at Madison Square Garden. Recent announcements include Saie being named an Official Partner of the New York Knicks with in-arena LED signage and GardenVision features, Polymarket becoming the Official Prediction Market Partner of the New York Rangers with activations during Rangers games, and Insomnia Cookies being named the Official Cookie of the New York Knicks with a dedicated concession stand on the main concourse.
Investors and fans can also follow corporate developments such as multi-year partnerships with companies like PwC, which has been named The Official Business Consulting Partner of the Arena at Madison Square Garden, the Knicks and the Rangers, and Pellera Technologies’ role as Presenting Partner of the Rangers Centennial Exhibit. In addition, the news flow includes team-focused milestones like the Rangers’ Centennial season theme nights and initiatives celebrating 100 years of franchise history.
Financial updates are another key component of MSGS news. The company issues earnings releases, including quarterly results that discuss revenues, operating income (loss), adjusted operating income (loss), league distributions, local media rights fees and key operating highlights for the Knicks and Rangers seasons. For a consolidated view of these announcements, the MSGS news page provides a single stream of press releases and related disclosures.
DoorDash has been named the Official On-Demand Delivery Platform for the New York Knicks and related teams. The partnership includes joint initiatives like 'Donation Dash' aimed at combating childhood hunger, with significant contributions planned based on the team's performance. As part of this collaboration, DoorDash's visibility will increase through various digital assets and in-game activations at Madison Square Garden, enhancing brand exposure. The Knicks' community efforts can potentially provide up to 400,000 meals for those facing food insecurity this season.
Madison Square Garden Sports Corp. (NYSE: MSGS) has announced a marketing partnership with Future, a digital fitness coaching service, naming it the Official Fitness Coaching Partner of the New York Knicks. As part of the collaboration, Future will present a digital content series highlighting the role of the Knicks' strength and conditioning staff. Brand promotions for Future will occur during Knicks games at Madison Square Garden, including LED signage and in-game features. Both organizations aim to enhance fan engagement and promote accessible fitness coaching.
Madison Square Garden Sports Corp. (NYSE: MSGS) reported FY2022 Q2 revenues of $289.6 million, a significant rise from $28.8 million in the previous year. Operating income reached $35.9 million, up $74.3 million year-over-year, while adjusted operating income improved to $55.7 million. The company benefited from the return of fans to The Garden, leading to increased ticket sales and media rights fees. Comparatively, the prior year saw significant restrictions due to COVID-19. The positive momentum is expected to continue throughout the fiscal year.
Madison Square Garden Sports Corp. (NYSE: MSGS) will hold a conference call on February 3, 2022, at 10:00 a.m. Eastern Time to discuss its fiscal second-quarter results ending December 31, 2021. A press release detailing these results will be issued before market open. Participants can join the call by dialing 833-942-2482 with conference ID 6569519, or access it via webcast at investor.msgsports.com. A recording will be available until February 10, 2022.
The New York Rangers have launched their first-ever NFT products ahead of Henrik Lundqvist Night, scheduled for January 28, 2022. Starting today at 10 a.m., fans can bid on or purchase over 5,000 limited edition items through Rangers.dropshop.io. The auction ends on January 25, while the 'buy now' option concludes on January 30. NFT tiers include 'Common' for $20, 'Rare' which includes merchandise starting at $200, and 'Legendary' featuring lower bowl tickets and autographed memorabilia starting at $1,000. This initiative aims to enhance fan engagement through digital collectibles.
Madison Square Garden Sports Corp. (MSGS) and Madison Square Garden Entertainment Corp. (MSGE) announced a multi-year renewal of their marketing partnership with Mattress Firm, expanding its role as the Official Sleep Partner of teams like the New York Knicks and New York Rangers. This partnership includes co-branded sweepstakes for game experiences and extensive brand integration at events. Mattress Firm aims to promote sleep health through initiatives, including courtside LED signage and digital content features, further solidifying their commitment to community wellness.
The New York Knicks and Squarespace have launched the fifth annual “Make It Awards,” providing grants and marketing assets to aid local businesses. Four businesses will be awarded a
MSG Sports and Anheuser-Busch have renewed their multi-year marketing sponsorship, enhancing brand visibility across MSG assets, including the New York Knicks and New York Rangers. The deal features the launch of the “Michelob ULTRA Courtside” experience, allowing fans to win exclusive game tickets. Furthermore, Anheuser-Busch will be the Presenting Partner of the historic Blue Seats Section at Madison Square Garden and will collaborate with esports properties, enhancing engagement with fans through Twitch livestreams. In-game LED messaging and other marketing integrations are included.
MSG Entertainment (NYSE:MSGE) has appointed Deirdre Latour as the new Executive Vice President and Chief Communications Officer, starting January 3. With over 25 years of experience, she will manage all external communications for MSG Entertainment and MSG Sports (NYSE:MSGS). Latour replaces Kimberly Kerns, who is leaving after a decade of service. This transition aims to enhance the company's strategic communications as it continues its growth in the live entertainment sector, including the MSG Sphere project in Las Vegas.
Madison Square Garden Sports Corp. (MSGS) and Madison Square Garden Entertainment Corp. (MSGE) have formed a multi-year marketing partnership with Caesars Sportsbook (CZR), making it the Official Sports Betting Partner of the New York Knicks and Rangers. This agreement allows Caesars to leverage MSG's branding, offering hospitality experiences and digital exposure across their platforms. A new content series featuring JB Smoove will launch on MSG Networks, integrating betting content. The partnership aims to enhance customer engagement and visibility for Caesars in New York's competitive sports market.