Tinder to Expand Facial Verification Feature Across the U.S., Setting a New Standard for Dating Safety
Match Group (NASDAQ: MTCH) announced on Oct 22, 2025 that Tinder is rolling out Face Check, a mandatory facial liveness verification for new users in seven countries and the state of California, with additional U.S. states to follow. Face Check requires a short video selfie to confirm a user is real and matches profile photos and flags duplicate faces across accounts. Early metrics show >60% lower exposure to potential bad actors and >40% fewer bad actor reports. Video selfies are deleted after review; a non-reversible encrypted face map is retained to detect fraud. Match plans broader portfolio rollouts in 2026.
Match Group (NASDAQ: MTCH) ha annunciato il 22 ottobre 2025 che Tinder sta implementando Face Check, una verifica obbligatoria della vivacità facciale per i nuovi utenti in sette paesi e nello stato della California, con ulteriori stati USA a seguire. Face Check richiede un breve selfie video per confermare che un utente è reale e corrisponde alle foto del profilo, e segnala volti duplicati tra account. Le metriche iniziali mostrano una riduzione >60% dell'esposizione a potenziali cattivi attori e una riduzione >40% delle segnalazioni di cattivi attori. I video selfie vengono eliminati dopo la revisione; viene conservata una mappa facciale criptata non reversibile per rilevare frodi. Match prevede rollout più ampi del portfolio nel 2026.
Match Group (NASDAQ: MTCH) anunció el 22 de octubre de 2025 que Tinder está implementando Face Check, una verificación obligatoria de viveza facial para nuevos usuarios en siete países y el estado de California, con otros estados de EE. UU. por seguir. Face Check requiere un selfie de video corto para confirmar que un usuario es real y coincide con las fotos del perfil, y marca caras duplicadas entre cuentas. Las métricas iniciales muestran una reducción de >60% en la exposición a posibles actores malintencionados y una reducción de >40% en los reportes de actores malintencionados. Los selfies de video se eliminan después de la revisión; se retiene un mapa facial cifrado irreversible para detectar fraudes. Match planea implementaciones más amplias de su cartera en 2026.
Match Group (NASDAQ: MTCH)은 2025년 10월 22일 Tinder가 Face Check를 도입한다고 발표했습니다. 이는 신규 이용자에 대한 의무적인 얼굴 생체 인식 확인으로, 일곱 개국과 캘리포니아 주에서 시행되며, 미국 내 추가 주가 뒤따를 예정입니다. Face Check는 사용자가 실제 사람이며 프로필 사진과 일치하는지 확인하기 위한 짧은 비디오 셀피를 요구하고, 계정 간 중복 얼굴을 표시합니다. 초기 지표에 따르면 악의적 행위자에의 노출이 >60% 이상 감소했고, 악의적 행위자 신고도 >40% 감소했습니다. 비디오 셀피는 검토 후 삭제되며, 사기는 탐지하기 위한 되돌릴 수 없는 암호화된 얼굴 맵이 보관됩니다. Match는 2026년에 더 넓은 포트폴리오 롤아웃을 계획하고 있습니다.
Match Group (NASDAQ : MTCH) a annoncé le 22 octobre 2025 que Tinder déploie Face Check, une vérification obligatoire de vivacité faciale pour les nouveaux utilisateurs dans sept pays et dans l'État de Californie, avec d'autres États américains à suivre. Face Check nécessite un court selfie vidéo pour confirmer qu’un utilisateur est réel et qu’il correspond aux photos de profil, et repère les visages dupliqués entre les comptes. Les premières mesures montrent une réduction de >60% de l’exposition aux acteurs malveillants potentiels et une réduction de >40% des signalements d’acteurs malveillants. Les selfies vidéo sont supprimés après examen; une carte faciale cryptée et irréversible est conservée pour détecter la fraude. Match prévoit des déploiements plus larges du portefeuille en 2026.
Match Group (NASDAQ: MTCH) gab am 22. Oktober 2025 bekannt, dass Tinder Face Check einführt, eine obligatorische Verifizierung der Gesichtsliveness für neue Nutzer in sieben Ländern und dem US-Bundesstaat Kalifornien, mit weiteren US-Bundesstaaten in Kürze. Face Check erfordert ein kurzes Video-Selfie, um zu bestätigen, dass der Nutzer real ist und mit den Profilfotos übereinstimmt, und kennzeichnet doppelte Gesichter über Accounts hinweg. Erste Kennzahlen zeigen eine Reduktion der Exposition gegenüber potenziell bösen Akteuren um >60% und >40% weniger Berichte über böse Akteure. Video-Selfies werden nach Prüfung gelöscht; eine nicht umkehrbare verschlüsselte Gesichts-Matrix wird zur Betrugserkennung aufbewahrt. Match plant breitere Portfolio-Rollouts im 2026.
Match Group (NASDAQ: MTCH) أعلنت في 22 أكتوبر 2025 أن Tinder ستطرح Face Check، وهي تحقق حيوي للوجه إلزامي للمستخدمين الجدد في سبع دول والولاية كاليفورنيا، مع امتدادات إلى ولايات أميركية أخرى. يتطلب Face Check فيديو سيلفي قصير لتأكيد أن المستخدم حقيقي ويتطابق مع صور الملف الشخصي ويعلّم الوجوه المكررة عبر الحسابات. تُظهر المقاييس الأولية انخفاضاً >60% في التعرض لجهات فاعلة سيئة محتملة وتراجعاً >40% في تقارير الجهات السيئة. تُحذف الفيديوهات السيلفي بعد المراجعة؛ يتم الاحتفاظ بخريطة وجه مشفّرة غير قابلة للإزالة للكشف عن الاحتيال. تخطط Match لإطلاقات أوسع للمحفظة في 2026.
Match Group (NASDAQ: MTCH) 于 2025年10月22日 宣布 Tinder 正在推出 Face Check，这是在七个国家和加利福尼亚州强制执行的新用户面部活体验证，未来将覆盖更多美国州。Face Check 需要一个简短的视频自拍来确认用户真实存在并与个人资料照片相符，并标记跨账户的重复人脸。初步指标显示对潜在坏演员的曝光降低了 >60%，对坏演员的报告减少了 >40%。视频自拍在审核后删除；保留一个不可逆的加密脸部映射，用于检测欺诈。Match 计划在 2026 实现更广泛的投资组合部署。
- Face Check now required for new users in seven countries and California
- Early safety metrics: exposure to potential bad actors down >60%
- Early safety metrics: bad actor reports down >40%
- Mandatory onboarding verification provides a visible Photo Verified badge
- Rollout limited to markets where local regulations permit
- Retention of encrypted face maps could attract regulatory or privacy scrutiny
Insights
Tinder's mandatory Face Check rollout strengthens onboarding security and signals measurable trust gains for the platform.
Tinder integrates mandatory facial liveness verification into onboarding to confirm physical presence and match profile photos, issue a Photo Verified badge, and flag duplicate faces across accounts. The feature is already active in multiple countries and in California, with broader U.S. and cross‑app rollouts planned in
The company reports concrete safety signals: a >
Watch for three monitorable items: replication of the published safety metrics across the broader U.S. rollout, how privacy controls and data‑retention promises are implemented as the feature scales, and the announced cross‑app expansion in
First-of-Its-Kind Face Check Technology Helps Confirm Users Are Real and Match Their Profile Photos
With Face Check, Tinder becomes the first major dating app to integrate mandatory facial liveness verification directly into the onboarding experience, marking an important step toward building a more secure and trustworthy platform for people to connect.
How it works: New members complete Face Check by taking a short video selfie within the app. The system helps confirm, a) That the person is real and physically present and b) That their face matches the one shown in their profile photos.
If the scanned face matches a profile photo, members receive Tinder's Photo Verified badge, signaling to others that they have been authenticated. Face Check also detects when the same face is used across multiple accounts, adding an additional layer of protection against impersonation and fake profiles.
Face Check has already been launched in
- Over
60% decrease in exposure to potential bad actors¹ - Over
40% decrease in bad actor reports - Meaningful improvements in users' reported perceptions of authenticity and trust
These results highlight how Tinder's investment in next-generation safety innovation is reshaping what users can expect from dating apps, using technology, design, and accountability to make every connection more authentic and every experience more secure.
"We're strengthening and accelerating our investments in Trust and Safety," said Spencer Rascoff, CEO of Match Group and head of Tinder. "We've tested Face Check extensively and are confident in its positive impacts on the Tinder ecosystem. Safety is an essential part of the Tinder experience, built into how people join, match, and connect. Face Check reflects our deepening commitment to responsible innovation that builds trust and supports a healthy, growing community. It's just the beginning of a broader effort to make Tinder the best and safest way to meet new people."
"Face Check is perhaps the most measurably impactful Trust and Safety feature I've seen in my 15-year career," said Yoel Roth, Head of Trust & Safety at Match Group. "It helps tackle one of the hardest problems online, knowing whether someone is real, in a way that feels seamless and effective for real users, while adding meaningful obstacles that are difficult for bad actors to circumvent. It sets a new benchmark for trust and safety across the dating industry."
Tinder designed Face Check with privacy at its core. Video selfies are used only to complete the verification process and are deleted shortly after review. A non-reversible, encrypted face map and face vector are stored solely to help verify new photos, detect fraud, and prevent duplicate accounts. These safeguards reflect Tinder's commitment to developing safety technology that protects users while respecting their privacy.
Match Group plans to begin introducing Face Check across additional apps in its portfolio in 2026.
¹Based on a random weighted sample of in-app profile views. Bad actors include accounts that engage in deceptive or harmful behaviors, including spam, scam attempts, or operating automated fake profiles (bots).
About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of digital technologies designed to help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®, Meetic®, OkCupid®, Pairs™, PlentyOfFish®, Azar®, BLK®, and more, each built to increase our users' likelihood of connecting with others. Through our trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.
About Tinder
Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 100 billion matches in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe™."
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SOURCE Match Group
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