2025/26 Epic Pass Launches at Lowest Price of the Year; Switzerland's Verbier 4 Vallées is Now Even More Epic with Expanded Access for Pass Holders
Rhea-AI Summary
Vail Resorts has launched its 2025/26 Epic Pass season, offering the lowest prices of the year starting at $1,051 for adults and $537 for children. The company announced expanded access to Verbier 4 Vallées in Switzerland, with Epic Pass holders now receiving five days of consecutive, unrestricted access to Switzerland's largest ski area.
The Epic Pass provides unlimited access to 42 owned and operated mountain resorts, while the Epic Local Pass ($783 adults) offers access to 29 resorts. Epic Day Passes are available from $47-$100 per day, providing up to 65% savings compared to lift tickets.
The company highlighted its $2.5B+ investments in mountain resort improvements over the past 15 years, including enhanced snowmaking, new lifts, and technology innovations like Mobile Pass and My Epic Assistant. Notable upcoming developments include a new 10-person gondola at Park City Mountain's Canyons Village and development of Vail Mountain's West Lionshead area.
Positive
- Expanded access to premium Swiss resort Verbier 4 Vallées
- $2.5B+ invested in mountain resort improvements over 15 years
- 75% of visitation from Pass holders, showing strong customer retention
- Lift line wait times over 10 minutes occur less than 3% of the time
- Significant infrastructure developments across multiple resorts
Negative
- Epic Pass price remains substantial at $1,051 for adults
News Market Reaction – MTN
In the trading session that priced this news, MTN declined 1.63%, reflecting a mild negative market reaction.
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- Epic Pass launches at
$1,051 Breckenridge , Park City Mountain and more - Epic Day Passes (1-7 days) start as low as
$47 -$100 - Access to Verbier 4 Vallées expands to more Passes, including Epic Local Pass
- Vail Resorts'
$2
"Epic Pass was created to unlock access to incredible mountain resorts at an unmatched value for skiers and riders," said Courtney Goldstein, Chief Marketing Officer for Vail Resorts. "We are always working to raise the bar to deliver the Experience of a Lifetime for our Pass Holders season after season, from growing access to world-class resorts to lift upgrades and technology innovations like Mobile Pass, My Epic Assistant and My Epic Gear."
Verbier 4 Vallées is Now Even More Epic
New for the 2025/26 winter season, Pass Holders will have expanded access to Verbier 4 Vallées, the premier Swiss Alps ski area. All Epic Pass, Epic Local Pass, Epic Australia Pass, Epic Adaptive Pass, and Epic Australia Adaptive Pass Holders will now have access to Verbier 4 Vallées. Epic Pass and Epic Adaptive Pass will now include five days of consecutive, unrestricted access to Verbier 4 Vallées. Epic Local Pass, Epic Australia Pass and Epic Australia Adaptive Pass will have five days of consecutive access, with some restricted dates.
Verbier is located in
Verbier 4 Vallées is located two hours from
"Verbier 4 Vallées is not just any ski area, it's six unique resorts (Verbier, Bruson, La Tzoumaz, Nendaz, Vesonnaz and Thyon) all linked to each other creating one of the most standout ski areas in
2025/26 Epic Passes are on Sale at the Lowest Price of the Year
The 2025/26 Epic Pass (
More guests are choosing Passes over lift tickets, in part, thanks to the Epic Day Pass, which allows skiers and riders to build their own Pass, choosing the numbers of days, resort access and whether to include peak dates, from
Available for a limited time, skiers and riders who buy an Epic Pass now will also receive 10 Buddy Tickets and six Ski With a Friend Tickets. A Buddy Ticket offers up to
Vail Resorts Continues Transformative Investments in the Guest Experience
Vail Resorts' focus on the guest experience has fueled unprecedented innovation in the ski industry. The company has invested more than
Innovations focused on speed-to-snow have contributed to a decrease in lift line wait times year over year for the last three years. On average this season, lift lines lasting more than 10 minutes have occurred less than
- Mobile Pass: This industry-leading innovation allows guests to skip the ticket window and buy their Pass (or lift ticket) online, then activate and store it in the My Epic app. When they arrive, they can get scanned, hands-free, straight from their pocket. With this enhancement now available across all Vail Resorts' North American resorts, guests have a 'one-stop app,' offering lift access, real-time guest service with My Epic Assistant, personalized stats, account information and more.
- My Epic Assistant: My Epic Assistant provides mountain information at guests' fingertips – anytime, anywhere. Powered by advanced AI and resort experts, My Epic Assistant is available to answer questions about Vail Mountain,
Beaver Creek ,Breckenridge andKeystone . Vail Resorts plans to expand the technology to additional resorts in future seasons. - My Epic Gear: My Epic Gear is a new gear experience that is better than renting, easier than owning, and just for Vail Resorts guests. With My Epic Gear, members can choose the gear they want from a selection of more than 60 of the most popular and latest ski and snowboard models, and have it delivered to them when and where they want it, including free, daily slopeside pick-up and drop-off. My Epic Gear is available at 12 mountain resorts including Vail Mountain, Whistler Blackcomb, Park City Mountain,
Beaver Creek ,Breckenridge ,Keystone ,Crested Butte , Heavenly, Northstar, Stowe, Okemo and Mount Snow. Skiers and riders still have time to sign up for My Epic Gear this season. Memberships have not yet launched for winter 2025/26.
Additional investments in the guest experience are in store for the 2025/26 winter season and beyond:
- Transformation of Park City Mountain's Canyons Village is underway to support a world-class luxury base village experience. The Sunrise lift is being replaced with a new 10-person gondola, which will provide improved circulation and access in the 2025/26 winter season.
- At Vail Mountain, plans are in motion to develop the West Lionshead area into a fourth base village with access to the resort's legendary terrain, plus new lodging, restaurants, and boutiques, as well as community benefits such as workforce housing.
- Transformational investments continue at the key base area portals of
Breckenridge Peak 8 andKeystone River Run with enhanced beginner and children's experiences. - Abroad, Andermatt-Sedrun in
Switzerland will receive two new six-person high speed lifts to increase capacity and improve the guest experience at the Val Val area. Perisher inAustralia will debut a new six-person high speed lift this year, unlocking what will becomeAustralia's highest lifted point at nearly 6,700 feet high.
Signature experiences and events highlight the uniqueness of each mountain resort, including:
- Vail Mountain is becoming the world's premier high alpine music destination featuring a variety of artists including Tiesto, Jungle and John Summit.
- At
Beaver Creek , memorable on-mountain culinary experiences will continue at the resort's renowned fine dining cabins, building on the success of this season's collaboration with Michelin-recognizedColorado restaurants. North America's largest ski resort, Whistler Blackcomb, continues to expand its legendary lineup of signature events including the Fire & Ice Show and this year's new Winemaker Lunch Series where guests dine in the sky while sipping world-class wines.- In the East, the fabled Pond Skim is officially back this spring at Stowe as the mountain resort prepares to kick off its first Annual Spring Bash promising a splash into next season.
Epic Passes are on sale at the lowest price of the year for a limited time only. Skiers and riders should get their Pass now to benefit from exclusive perks including 10 Buddy Tickets and six Ski With a Friend Tickets before it's too late. Visit www.epicpass.com to compare Pass options and buy a Pass.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain,
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SOURCE Vail Resorts, Inc.