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Vail Resorts Announces Mountain Division Leadership Change

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Executive Vice President Bill Rock will replace James O'Donnell as President, Mountain Division 

BROOMFIELD, Colo., March 2, 2023 /PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN) today announced the appointment of Executive Vice President and Chief Operating Officer Bill Rock as President of the company's Mountain Division, effective May 1, 2023, and announced that current President James O'Donnell will no longer be with the company, effective March 3, 2023.

Bill Rock to become President of Vail Resorts' Mountain Division, effective May 1, 2023

Bill Rock to become President of Vail Resorts' Mountain Division, effective May 1, 2023.

"Bill has a long, successful track record in the ski industry, spanning nearly three decades, and a deep understanding of operational excellence," said Vail Resorts Chief Executive Officer Kirsten Lynch. "Bill has led multiple resorts, entire regions, and some of the most transformative projects in our company's history, and I am confident he will be successful as the president of our mountain division, leading our 41 mountain resorts and the team of incredible leaders we have across our operations." 

Rock joined Vail Resorts in 2010 as chief operating officer of Northstar California Resort, where he went on to oversee operations of all three of the company's Lake Tahoe resorts. In 2015, he was named chief operating officer of Park City Mountain where he led the connection, capital investment, and team integration between Park City Mountain and Canyons Resort, creating the single largest ski area in the U.S. In 2019, Rock was named senior vice president of the company's mountain division with oversight over six destination resorts in the Rockies region, and in 2021 was promoted to executive vice president with expanded responsibilities. Rock started his career in the ski industry in 1996 and is an Army Veteran who served as an officer in the 82nd Airborne Division

"I want to extend my gratitude to James for his leadership and contributions to Vail Resorts during his 22 years at our company," said Lynch. "He drove measurable success across many businesses and has been deeply committed to developing great leaders across Vail Resorts. We wish him all the best in his future endeavors." 

O'Donnell was appointed president of the company's Mountain Division in 2021. He was previously chief operating officer of the company's hospitality division and subsequently expanded his role as executive vice president of hospitality, retail and real estate. He joined the company in 2002.

Until Rock is effective in his new role, the company's chief operating officers of the West, Rockies and East divisions will report to Lynch as the company's mountain resorts finish the Winter 2022-23 season.

Vail Resorts Logo (PRNewsFoto/Vail Resorts, Inc.) (PRNewsfoto/Vail Resorts, Inc.)

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SOURCE Vail Resorts, Inc.

Vail Resorts, Inc.

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About MTN

vail resorts is the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations. at vail resorts, our mission is simple – to create the experience of a lifetime for our employees, so they can in turn, provide the experience of a lifetime for our guests. vail resorts is dedicated to delivering extraordinary guest experiences by continuously investing in our team and the infrastructure, systems and training programs that support the employee experience. you’re someone who pushes boundaries and challenges the status quo. you’re brave, ambitious and passionate in everything you do. and we want you on our team. pursue your fullest potential and never settle for less in the quest to deliver extraordinary guest service. join one of the world's 50 most innovative companies as named by fast company, and re-imagine the mountain resort experience with us. welcome to vail resorts. reach your peak. www.vailresortscareers.com