Naples Soap Company Ord Shs Stock Price, News & Analysis

Naples Soap Company (OTCQB: NASO), a national retailer of clean beauty and wellness products, has appointed Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings over 15 years of experience from Estée Lauder, where she held senior financial roles for global brands including MAC and Smashbox Cosmetics.

The appointment comes as the company continues its growth trajectory, currently operating 13 retail stores across Florida and selling over 600 branded products nationwide. Under retiring CFO Jim Milner's tenure, the company achieved $12 million in sales in 2024 and successfully became publicly traded on OTC Markets in 2021. Milner will continue serving on the Company's Board of Directors.

Naples Soap Company (OTCQB: NASO) has engaged Samson Marshall Inc. to support its expansion and operational scaling initiatives. Samson Marshall brings significant expertise, having established over 30,000 miles of supply chain routes across 17+ countries and secured more than $200 million in external financing across three continents. The consulting firm's team includes professionals with experience from major corporations like PepsiCo, L'Oréal, and Nestlé. CEO Deanna Wallin views this partnership as a strategic move to enhance the company's growth while maintaining its commitment to product quality and innovation.

Naples Soap Company (OTCQB: NASO), a health and wellness brand, announced its upgrade to the OTCQB Venture Market effective May 22, 2025, while maintaining its "NASO" trading symbol. The OTCQB platform caters to early-stage U.S. and international companies, requiring adherence to current financial reporting standards and annual verification processes.

CEO Deanna Wallin highlighted that this uplisting represents a strategic advancement in their capital markets approach, emphasizing their dedication to corporate governance and financial transparency. The company expects this move to enhance investor visibility, improve stock liquidity, and facilitate better access to growth capital. Following a successful strategic turnaround and financial restructuring, Naples Soap Company aims to pursue scalable growth opportunities.

Naples Soap Company (OTCPK: NASO) has announced a comprehensive six-month strategic turnaround and restructuring initiative following the financial impacts of Hurricanes Helene and Milton in fall 2024. The company, which specializes in natural skin and hair care products, has implemented changes across all business functions to ensure sustainable growth and enhanced shareholder value.

Key transformation areas include:

• Financial restructuring and operational efficiency improvements
• R&D innovations, including planned launches of botanical stem cell technology and high-priced retail technology personal care devices through 2025
• Store-by-store performance evaluations and wholesale partnership restructuring
• E-commerce optimization, including platform upgrades and discontinuation of Amazon sales channel
• Expense optimization through payroll adjustments, improved software utilization, and tighter retail operational controls

Naples Soap Company (OTCQB: NASO) has appointed Andrea Cataneo, a prominent securities attorney, to its Advisory Board. Cataneo brings over 25 years of experience and a track record of 200+ successful capital market transactions. This appointment comes as the company prepares to uplist to a major national stock exchange and pursue growth initiatives, including:

1. Launching new product lines featuring NASA stem cell technology
2. Expanding national wholesale distribution for its 600+ personal care products
3. Boosting direct-to-consumer ecommerce sales

Cataneo's expertise in corporate and securities law, along with her strategic connections, is expected to support Naples Soap Company's growth plans and public company profile.

Naples Soap Company (OTCQB: NASO) announced its participation in the National Investment Bankers Association's (NIBA) 150th Investment Conference on September 4-5, 2024, in Ft. Lauderdale, Florida. CEO Deanna Wallin and CFO Rick Kujak will present to over 250 investment professionals, including bankers, brokers, and investors.

The company recently launched a Regulation Crowdfunding (Reg CF) offering, allowing its loyal customer base to become shareholders. Naples Soap Company is expanding distribution for its 600+ products and launching new lines, including one with 3D stem cell technology developed by NASA. The company aims to capture significant market share in the personal care products space and plans to uplist its stock to a major national exchange.

Naples Soap Company (OTCQB: NASO) has announced a Regulation Crowdfunding (Reg CF) offering to raise up to $5,000,000. The company, known for its premium skin and hair care products, is partnering with DealMaker for this equity offering. The fundraising initiative is open to both accredited and non-accredited retail investors, with details available at www.invest.naplessoap.com.

Naples Soap Company boasts a highly engaged customer base, with nearly 750,000 consumers visiting its 13 physical stores in 2023, resulting in about 200,000 purchases. The company's website also attracted around 750,000 unique visitors, leading to approximately 40,000 transactions. With an impressive email open rate of over 40%, the company sent nearly 27 million emails to customers in 2023.

The funds raised will be used to expand national wholesale accounts, launch new brands, and support the company's plan to uplist to a major national exchange. CEO Deanna Wallin expressed excitement about deepening engagement with loyal customers through this offering.

Naples Soap Company (OTCQB: NASO) has appointed Kim Wellen as Director of Sales to expand its national wholesale division. Wellen brings over 20 years of leadership experience in the wellness and skin care industries, having previously served as Director of Retail Sales at Charlotte's Web and founder of Mantra Mask. Her role will focus on establishing partnerships with major retailers to boost brand recognition and sales growth.

Wellen will work alongside Gary Sims, a Naples Soap Company Advisor with extensive experience in CPG development and distribution. Sims' background includes driving growth for Tommy Hilfiger and launching successful operations for premium brands like J Lindeberg and Robert Graham. This strategic move aims to leverage Wellen's industry expertise and Sims' brand management experience to accelerate Naples Soap Company's national expansion efforts.

Naples Soap Company (OTCQB: NASO) has announced plans to integrate NASA's revolutionary 3D biometric technology into a new skincare line. The company will use ingredients grown in a zero-gravity bioreactor, developed by NASA scientists and tested on 9 space missions. This proprietary method cultures robust 3D stem cells on Earth, combining 33 components to nourish the skin.

The new product line, expected to launch later this year, claims to offer superior results compared to current anti-aging skincare products using 2D plant stem cells. Clinical trials showed significant improvements in wrinkle reduction, fine lines, skin radiance, and texture. Naples Soap Company aims to become a serious competitor in the multibillion-dollar anti-aging skincare market with this space-age technology.