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Naples Soap Company reports company news tied to its clean beauty, skin, hair, bath, body, and wellness products sold through retail stores, e-commerce, and wholesale channels. Updates include product and brand launches such as GROW BEAUTii and Celestii, sensitive-skin formulations, clean-ingredient positioning, and expansion into premium skincare categories.
Recurring coverage also includes annual operating results, digital and wholesale channel performance, store reopenings, operational initiatives, board and finance leadership changes, and public-company developments for its OTCQB-traded common stock under the symbol NASO.
Naples Soap Company (OTCQB: NASO) launched GROW BEAUTii on May 6, 2026, a family-focused, full-body skincare line developed over two years. The initial release is a Body Butter; a Face Cream is planned. Products are fragrance-free, hypoallergenic, and exclude SLS/SLES, phthalates, parabens, gluten, and dyes.
The line highlights ceramides, niacinamide, sodium hyaluronate, Tremella polysaccharides, oat extracts, plant butters, squalane, and Lactococcus ferment. Management positions GROW BEAUTii to expand wholesale and third-party retail distribution and address the mass-premium sensitive-skin market.
Naples Soap Company (OTCQB: NASO) launched Celestii on April 14, 2026, a premium skincare line built around proprietary 3-D stem cell suspensions cultured with NASA zero-gravity bioreactor technology.
The Celestii Face Serum includes polyglutamic acid and multi-molecular hyaluronic complexes; a controlled study by AMA Laboratories reported up to 161% higher hydration, 42% firmer skin, and up to 57% reduction in dark circles. Products are available online and at company retail locations.
Naples Soap Company (OTCQB: NASO) reported fiscal 2025 results showing stable revenue of $12.3 million, a 25% reduction in net loss to approximately $1.5 million, and double‑digit channel gains. E‑commerce rose 15% to ~$2.8M and wholesale grew 30% to ~$611K.
Gross profit was ~$9.1M (≈74% margin), cash strengthened to $640K from $96K, the revolving credit line was retired after a debt restructure, and the company completed an OTCQB uplisting.
Naples Soap Company (OTCQB: NASO) announced that its Niacinamide Radiance Face Toner Mist is a 2026 finalist in the Clean Beauty Awards' Toner/Mist category.
The recognition highlights formulation integrity, ingredient safety, and performance for a product aimed at hydration and sensitive skin care.
Naples Soap Company (OTCQB: NASO) reopened its Sanibel Island store at Periwinkle Place on February 10, 2026, after closure from Hurricane Ian damage in September 2022. The renovated location features epoxy flooring, new fixtures, refreshed finishes and retains a coastal design to serve residents and tourists.
The store offers the company's full assortment of bath, body, and wellness products and operates Tuesday–Saturday 10 a.m.–6 p.m., Sunday 12 p.m.–5 p.m.
Naples Soap Company (OTCQB: NASO) has appointed Bill Blevins, Founder & President/CEO of Gulf Coast Business Bank (GCBB), to its Board of Directors. Under Blevins' leadership, GCBB has demonstrated remarkable growth, expanding from $25 million in assets and 14 staff to $150 million in assets and 26 staff by June 2025.
As a veteran banker with 37 years of experience, Blevins successfully raised $23.6 million from 275 local shareholders without private equity participation. His leadership at GCBB earned the bank recognition as one of Gulfshore Business's Best Places to Work in 2024 and 2025. The appointment aims to leverage Blevins' financial expertise and community leadership to strengthen NASO's position as a publicly traded company.
Naples Soap Company (OTCQB: NASO), a national retailer of clean beauty and wellness products, has appointed Carolyn Thielman, CPA, as fractional Chief Financial Officer. Thielman brings over 15 years of experience from Estée Lauder, where she held senior financial roles for global brands including MAC and Smashbox Cosmetics.
The appointment comes as the company continues its growth trajectory, currently operating 13 retail stores across Florida and selling over 600 branded products nationwide. Under retiring CFO Jim Milner's tenure, the company achieved $12 million in sales in 2024 and successfully became publicly traded on OTC Markets in 2021. Milner will continue serving on the Company's Board of Directors.
[ "Appointment of experienced CFO with 15+ years at Estée Lauder in senior financial roles", "Strong revenue performance with $12 million in sales achieved in 2024", "Extensive retail presence with 13 stores and 600+ branded products", "Retiring CFO remaining on Board of Directors ensuring continuity" ]Naples Soap Company (OTCQB: NASO) has engaged Samson Marshall Inc. to support its expansion and operational scaling initiatives. Samson Marshall brings significant expertise, having established over 30,000 miles of supply chain routes across 17+ countries and secured more than $200 million in external financing across three continents. The consulting firm's team includes professionals with experience from major corporations like PepsiCo, L'Oréal, and Nestlé. CEO Deanna Wallin views this partnership as a strategic move to enhance the company's growth while maintaining its commitment to product quality and innovation.
Naples Soap Company (OTCQB: NASO), a health and wellness brand, announced its upgrade to the OTCQB Venture Market effective May 22, 2025, while maintaining its "NASO" trading symbol. The OTCQB platform caters to early-stage U.S. and international companies, requiring adherence to current financial reporting standards and annual verification processes.
CEO Deanna Wallin highlighted that this uplisting represents a strategic advancement in their capital markets approach, emphasizing their dedication to corporate governance and financial transparency. The company expects this move to enhance investor visibility, improve stock liquidity, and facilitate better access to growth capital. Following a successful strategic turnaround and financial restructuring, Naples Soap Company aims to pursue scalable growth opportunities.
Naples Soap Company (OTCPK: NASO) has announced a comprehensive six-month strategic turnaround and restructuring initiative following the financial impacts of Hurricanes Helene and Milton in fall 2024. The company, which specializes in natural skin and hair care products, has implemented changes across all business functions to ensure sustainable growth and enhanced shareholder value.
Key transformation areas include:
- Financial restructuring and operational efficiency improvements
- R&D innovations, including planned launches of botanical stem cell technology and high-priced retail technology personal care devices through 2025
- Store-by-store performance evaluations and wholesale partnership restructuring
- E-commerce optimization, including platform upgrades and discontinuation of Amazon sales channel
- Expense optimization through payroll adjustments, improved software utilization, and tighter retail operational controls