NCL Founder and CEO Lin Li Provides Letter to Stockholders, Highlighting North American Retail

Rhea-AI Summary

Northann Corp (NYSE:NCL) founder and CEO Lin Li issued a letter to stockholders outlining the company's 2026 strategic roadmap. Key points include shareholder support at the Annual General Meeting on December 31, 2025, a planned market expansion where core product lines will enter one of North America's largest retail conglomerates in 2026, and a stated shift toward greater institutional maturity by integrating capital markets with entrepreneurial innovation.

The letter frames 2026 as a pivotal year to scale the company's integrated interior surface solutions through a partnership with a tier-1 North American retailer.

Key Figures

Strategic roadmap year 2026 Year covered by the CEO’s roadmap and retail expansion plan

Annual General Meeting date December 31, 2025 Stockholder support cited from AGM voting

Price change 40.77% 24h move ahead of and around the strategic letter

Relative volume 6.29x Today’s trading vs 20-day average volume

Market Reality Check

$0.2471 Last Close

Volume Volume 268,483,313 vs 20-day average 42,714,708 (relative volume 6.29x) shows highly elevated trading interest ahead of the expansion plan. high

Technical Price $0.2731 is trading below the 200-day MA at $1.71, despite the strong single-day gain of 40.77%.

Peers on Argus

Sector peers like ATER, FGI, CRWS, NTZ and FLXS show modest gains between 0.71% and 6.79%, far below NCL’s 40.77% move, indicating a largely stock-specific reaction.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 11	Listing compliance notice	Negative	+1.7%	NYSE American non-compliance notice on stockholders’ equity and monitoring plan.
Jul 02	Going concern disclosure	Negative	-3.0%	Disclosure of going concern qualification in 2024 fiscal year audit opinion.

Pattern Detected

Recent news flow centered on NYSE American compliance and going-concern disclosures. Market reactions were modest and mixed, with one compliance notice triggering a slight gain and another disclosure leading to a small decline.

Recent Company History

Over the last several months, NCL’s key announcements have focused on financial strain and listing compliance. On Dec 11, 2025, it received a NYSE American non-compliance notice tied to stockholders’ equity below $2 million, yet shares rose modestly. Earlier, on Jul 2, 2025, the company disclosed a going concern qualification in its 2024 audit opinion, which saw a small price decline. Today’s letter shifts emphasis toward a 2026 strategic roadmap and North American retail expansion, contrasting with prior risk-focused updates.

Market Pulse Summary

This announcement highlighted NCL’s 2026 strategic roadmap, including plans to place core product lines with a major North American retail conglomerate, framed as a pivotal milestone by the CEO. The company cited backing from stockholders at the December 31, 2025 Annual General Meeting. Against a backdrop of recent NYSE American compliance notices and going concern disclosures, investors may watch for concrete agreements, revenue impacts, and any updates to equity or listing status.

Key Terms

tier-1 retailer financial

"the broader North American market through the partnership with a tier-1 retailer"

A tier-1 retailer is a large, well-known store chain with wide geographic reach, strong brand recognition, and the buying scale to secure favorable prices and shelf space. For investors, placement or partnerships with such a retailer act like winning a spot in a busy shopping mall: they can meaningfully boost a supplier’s sales, validate product demand, and reduce distribution risk, while also signaling steady, predictable revenue opportunities.

AI-generated analysis. Not financial advice.

Fort Lawn, SC, Jan. 02, 2026 (GLOBE NEWSWIRE) -- Northann Corp. (NYSE American: NCL) (the "Company"), an innovator in integrated interior surface solutions, today announced that its founder and CEO, Lin Li, has provided a letter to the Company’s stockholders. The letter outlines the Company’s strategic roadmap for 2026, including its expansion into a major North American retail channel.

Key Highlights from the Letter:

• Strategic Endorsement: Support from the Company’s stockholders during the Annual General Meeting on December 31, 2025 through the votes.
  
  
• Market Expansion: Core product lines are set to enter one of the largest retail conglomerates in North America in 2026.
  
  
• Institutional Maturity: Integration of capital market with entrepreneurial innovation.

"2026 marks a pivotal milestone for us," said Lin Li, founder and CEO of the Company. "Having navigated the complexities of being a public company, we are now leveraging our institutional maturity to bring our disruptive surface solutions to the broader North American market through the partnership with a tier-1 retailer."
  
About Northann Corp.

Founded in 2022 and headquartered in Fort Lawn, South Carolina, the Company is a leader in additive manufacturing and 3D printing technologies for the building materials industry. Through its flagship brand, Benchwick, the Company provides innovative flooring, decking, and other construction products. Northann boasts a robust portfolio of over 60 granted or pending patents, underscoring its dedication to innovation and sustainability.

Investor Relations Contact:

Northann Corp.
ir@northann.com
916-573-3803

FAQ

What did NCL announce about its 2026 strategy in Lin Li's stockholder letter?

Lin Li outlined a 2026 strategic roadmap highlighting entry of core product lines into a major North American retail conglomerate and greater institutional integration.

When did NCL shareholders vote in favor of the company's plan mentioned in the letter?

Shareholder support was recorded at the Annual General Meeting on December 31, 2025.

Which retailer will NCL enter in 2026 as stated in the letter?

The letter says NCL will enter one of the largest retail conglomerates in North America in 2026; no specific retailer name or contractual terms were disclosed.

How might the 2026 retail expansion affect NCL shareholders?

The letter frames the expansion as a scale initiative to broaden revenue channels via a tier-1 retailer, but it provides no financial guidance or quantified impact.

Where can investors find Lin Li's letter to NCL stockholders for more details?

Investors should check NCL's investor relations channels or SEC filings for the full stockholder letter and any related disclosures.