Oceania Cruises® Enhances Voyage Inclusions For All Guests

Rhea-AI Summary

Oceania Cruises (NYSE:NCLH) has enhanced its "Your World Included" program by offering guests a choice between two new amenities: a shore excursion credit of up to $600 per guest or complimentary wine and beer during lunch and dinner. These additions complement the cruise line's existing inclusive amenities such as specialty dining, unlimited Starlink WiFi, and gratuities.

The enhancement applies to all bookings made from September 17, 2025, across all sailing categories. The program includes access to over 8,000 small-group immersive tours globally. The company also maintains its Best Value Guarantee, ensuring guests receive optimal value regardless of when they book.

Positive

• Enhanced value proposition with choice of new complimentary amenities worth up to $600 per guest
• Expansion of included benefits without increasing base prices
• Best Value Guarantee program protects customer investment

Negative

• Limited wine and beer service only during meal hours
• Shore excursion credit varies based on voyage length

Insights

Cruise Industry Analyst

Oceania's enhanced amenities strengthen its value proposition in the luxury cruise segment with potential revenue implications for NCLH.

Oceania Cruises' new "Your World Included" program enhancement represents a strategic positioning move in the competitive luxury cruise market. By offering guests a choice between shore excursion credits (worth up to $600 per guest) or complimentary wine and beer during meals, Oceania is effectively increasing its value proposition without completely eliminating these revenue streams.

This approach is particularly shrewd from a financial perspective. Shore excursions typically carry 50-70% profit margins for cruise lines. By offering credits rather than fully complimentary excursions, Oceania likely encourages additional spending beyond the credit amount while simultaneously enhancing perceived value. Similarly, including beer and wine at meals but not throughout the day maintains beverage package upsell opportunities.

The permanent nature of this enhancement—explicitly described as "not another passing promotion" but a "brand promise"—signals Oceania's confidence in absorbing these costs while maintaining profitability. Their "Best Value Guarantee" further demonstrates commitment to transparent pricing, potentially improving booking windows and reducing dependency on last-minute discounting.

For parent company NCLH, this move aligns with broader industry trends toward more inclusive pricing models while preserving high-margin revenue opportunities. The timing—applying to bookings made after September 17, 2025—suggests this is a carefully planned strategic initiative rather than a reactive promotion to fill capacity.

Guests can choose from wine and beer at mealtimes, or a shore excursion credit, alongside always included fine dining, unlimited Wi-Fi and gratuities

MIAMI, Sept. 10, 2025 /PRNewswire/ -- Oceania Cruises^®, the world's leading culinary- and destination-focused luxury cruise line, has enhanced its guest experience even further with a new choice of amenities under its "Your World Included" program.

On bookings made on or after September 17, 2025, guests will have the opportunity to choose one of two additional amenities: a generous shore excursion credit or complimentary wine and beer during lunch and dinner restaurant hours. This is in addition to its current suite of always included onboard amenities such as free specialty dining, unlimited WiFi and shipboard gratuities.

For guests looking to experience each destination just as they wish, they can choose a generous shore excursion credit of up to $600 per guest, depending on the length of the voyage. This credit can be applied toward any of its more than 8,000 small-group immersive tours in global destinations ranging from the wilds of Alaska, to jet-set European islands, to iconic Asian cities.

The choice of complimentary wine and beer by the glass is perfect for guests who like to sip and savor. Dozens of choices, such as sparkling wine; red, white or rosé wine; or a selection of international beers and more, are available to guests during lunch and dinner hours.

"This is not another passing promotion; it's a brand promise and reinforces the incredible value of the Oceania Cruises experience, giving our guests the luxury of even more choice," said Jason Montague, Chief Luxury Officer of Oceania Cruises.

The shore excursion credit, or complimentary wine and beer during lunch and dinner hours, enhances the line's impressive array of Your World Included amenities for all guests on all Oceania Cruises voyages. These include:

• Gourmet specialty restaurants
• In-suite and in-stateroom dining
• Sodas, specialty coffees and teas
• Still and sparkling Vero Water^®
• Unlimited Starlink WiFi
• Group fitness classes
• Juices, smoothies and gourmet ice cream
• Laundry services
• Shipboard gratuities

Beyond these always included amenities, anyone who books a sailing with Oceania Cruises can be assured the best overall value of their vacation thanks to the line's Best Value Guarantee. This ensures that no matter when guests book their cruise, they will receive the best overall value for the voyage. Should another promotion be made available for the voyage and the category booked before the cruise departure, the new promotion can be applied to the booking. This secures the best value and gives the confidence to book early to secure the perfect stateroom on the ideal itinerary.

The enhanced Your World Included amenities are applicable across all sailings in all categories beginning with new bookings made on or after September 17, 2025.

About Oceania Cruises

Oceania Cruises^® is the world's leading culinary- and destination-focused luxury cruise line. The line's eight small, luxurious ships carry a maximum of 1,250 guests and feature The Finest Cuisine at Sea^® and destination-rich itineraries that span the globe. Expertly curated travel experiences are available aboard the designer-inspired, small ships, which call on more than 600 marquee and boutique ports in more than 100 countries on seven continents, on voyages that range from seven to more than 200 days. Oceania Cruises^® has four Sonata Class ships on order scheduled for delivery in 2027, 2029, 2032, and 2035[1]. Oceania Cruises^® is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit www.nclhltd.com.

[1] All expected delivery dates are preliminary and subject to change.

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SOURCE Oceania Cruises

FAQ

What are the new amenities offered by Oceania Cruises (NCLH) in September 2025?

Oceania Cruises is offering a choice between a shore excursion credit up to $600 per guest or complimentary wine and beer during lunch and dinner hours.

When does Oceania Cruises' new Your World Included program take effect?

The enhanced program applies to all new bookings made on or after September 17, 2025, across all sailing categories.

What amenities are always included in Oceania Cruises' base fare?

Always-included amenities feature specialty dining, unlimited Starlink WiFi, gratuities, specialty coffees, group fitness classes, laundry services, and more.

How does Oceania Cruises' Best Value Guarantee work?

The guarantee ensures guests receive the best overall value by allowing them to apply any new promotions that become available for their booked voyage category before departure.

How many shore excursions does Oceania Cruises offer?

Oceania Cruises offers over 8,000 small-group immersive tours across global destinations including Alaska, European islands, and Asian cities.