Oceania Cruises® Introduces Immersive Digital Art Experience Aboard Newest Ship, Oceania Allura™
Oceania Cruises (NCLH) launches an immersive digital Art Experience aboard its newest ship, Oceania Allura, beginning November 13, 2025. The exhibition spans Decks 5 and 6 and features nearly 30 artworks from 14 artists across 7 countries, including Roberto Matta and Judy Pfaff.
Guests access the experience via a custom website on mobile devices and scan QR codes around the ship to view intimate films produced by CONDUCTR that explore each artist's process. The collection centers on the Grand Lounge and Martinis bar, offers a suggested digital route plus freeform exploration, and includes a select range of exclusive prints available for purchase on board.
Oceania Cruises (NCLH) lancia un'Immersiva Esperienza Digitale d'Arte a bordo della sua nave più recente, Oceania Allura, a partire dal 13 novembre 2025. La mostra si estende sui ponti 5 e 6 e presenta quasi 30 opere di 14 artisti provenienti da 7 paesi, tra cui Roberto Matta e Judy Pfaff.
Gli ospiti possono accedere all'esperienza tramite un sito web personalizzato su dispositivi mobili e scansionare QR code sparsi per la nave per guardare cortometraggi intimi prodotti da CONDUCTR che esplorano il processo di ciascun artista. La collezione ruota attorno al Grand Lounge e al bancone Martinis, offre un percorso digitale consigliato più l'esplorazione libera, e comprende una selezione di stampe esclusive disponibili per l'acquisto a bordo.
Oceania Cruises (NCLH) lanza una experiencia digital inmersiva de arte a bordo de su último barco, Oceania Allura, a partir del 13 de noviembre de 2025. La exposición se extiende por las cubiertas 5 y 6 y presenta casi 30 obras de 14 artistas de 7 países, entre los que figuran Roberto Matta y Judy Pfaff.
Los huéspedes acceden a la experiencia a través de un sitio web personalizado en dispositivos móviles y escanean códigos QR distribuidos por el barco para ver películas íntimas producidas por CONDUCTR que exploran el proceso de cada artista. La colección se centra en el Grand Lounge y en el bar Martinis, ofrece una ruta digital sugerida además de exploración libre, y incluye una selección de impresiones exclusivas disponibles para su compra a bordo.
Oceania Cruises (NCLH)가 최신 선박인 Oceania Allura에서 몰입형 디지털 미술 체험을 시작합니다. 시작일은 2025년 11월 13일이며 전시회는 5층과 6층에 걸쳐 약 30점의 작품이 14명의 작가가 참여한 7개국의 작품들로 구성되어 있으며 로베르토 마타(Roberto Matta)와 주디 파프(Judy Pfaff)가 포함됩니다.
손님은 모바일 기기에서 맞춤형 웹사이트를 통해 체험에 접속하고, 선박 곳곳에 배치된 QR 코드를 스캔하여 CONDUCTR가 제작한 작가의 프로세스를 탐구하는 영화를 감상합니다. 이 컬렉션은 Grand Lounge와 Martinis 바를 중심으로 구성되며, 권장 디지털 경로와 자유로운 탐험이 가능한 옵션을 제공하고, 선내에서 구입할 수 있는 한정판 프린트도 포함합니다.
Oceania Cruises (NCLH) lance une expérience numérique immersive d'art à bord de son tout nouveau navire, l'Oceania Allura, à partir du 13 novembre 2025. L'exposition s'étend sur les ponts 5 et 6 et présente près de 30 œuvres de 14 artistes venant de 7 pays, dont Roberto Matta et Judy Pfaff.
Les invités accèdent à l'expérience via un site Web personnalisé sur les appareils mobiles et scannent des codes QR autour du navire pour voir des films intimes produits par CONDUCTR qui explorent le processus de chaque artiste. La collection se concentre autour du Grand Lounge et du bar Martinis, propose un itinéraire numérique conseillé plus une exploration libre, et comprend une sélection de tirages exclusifs disponibles à l'achat à bord.
Oceania Cruises (NCLH) startet eine immersive digitale Kunsterfahrung an Bord ihres neuesten Schiffes, der Oceania Allura, ab dem 13. November 2025. Die Ausstellung erstreckt sich über Decks 5 und 6 und zeigt nahezu 30 Kunstwerke von 14 Künstlern aus 7 Ländern, darunter Roberto Matta und Judy Pfaff.
Gäste greifen per mobiles Gerät über eine benutzerdefinierte Website auf die Erfahrung zu und scannen QR-Codes rund um das Schiff, um intime Filme von CONDUCTR zu sehen, die den Arbeitsprozess jedes Künstlers erforschen. Die Kollektion konzentriert sich auf die Grand Lounge und die Martinis Bar, bietet eine vorgeschlagene digitale Route sowie freie Erkundung und umfasst eine begrenzte Auswahl exklusiver Drucke, die an Bord zum Kauf erhältlich sind.
Oceania Cruises (NCLH) تطلق تجربة فنية رقمية غامرة على متن أحدث سفينتها، Oceania Allura، ابتداءً من 13 نوفمبر 2025. تمتد المعرضة على الطوابق 5 و6 وتضم ما يقرب من 30 عملاً فنيًا من 14 فنانًا من 7 دول، بما في ذلك روبرتو ماتا وجودي فاف.
يمكن للضيوف الوصول إلى التجربة عبر موقع مُخصص على الأجهزة المحمولة ومسح رموز QR حول السفينة لمشاهدة أفلام حميمة تُنتجها CONDUCTR تستكشف عملية كل فنان. تتمحور المجموعة حول Grand Lounge وبار Martinis، وتقدم مسارًا رقميًا مقترحًا إلى جانب استكشاف حُر، وتشمل مجموعة مختارة من الطبعات الحصرية المتاحة للشراء على متن السفينة.
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Oceania Allura Sets Sail as a Floating Canvas, Celebrating Creativity and Discovery Through an Inspiring Onboard Interactive Art Exhibition
Featuring nearly 30 celebrated artworks from 14 artists across 7 countries, the Art Experience presents Roberto Matta, famed for his abstract expressionism, and award-winning Judy Pfaff, celebrated for spatial paintings and abstract installations. Additional artists include Bobbie Burgers and Eduardo Arranz-Bravo, showcasing diverse artworks in various mediums, from refined fine art to expressive sculpture.
Accessible via a bespoke custom-designed website, which guests can access via their mobile device, the experience is available exclusively on Oceania Allura, spanning Decks 5 and 6. QR codes discreetly displayed around the ship invite guests to explore intimate, emotional films, directed and produced by design agency CONDUCTR, revealing a personal perspective on the artist's process, inspirations and philosophies.
"The Art Experience is a testament to our commitment to create beauty and wonder in every dimension of our travel experience," said Jason Montague, Chief Luxury Officer of Oceania Cruises.
"This experience transforms Oceania Allura's spaces into a journey of discovery and reflection, allowing our guests to not only explore the wonders at sea, but also within the ship itself." CONDUCTR's co-founder, Jos van der Steen, added, "The Art Experience is one of the most meaningful projects we've had the privilege to deliver, created from the ground up by our team, in collaboration with Oceania Cruises. It reflects the care and detail that define the cruise line's approach to hospitality."
The collection centers around the Grand Lounge and the iconic Martinis bar, where ambiance and artistry blend seamlessly. Guests are encouraged to chart their own course through the Art Experience, engaging in a way that feels personal and unhurried. For those seeking a more structured journey, the digital platform offers a suggested route to guide exploration. Oceania Cruises also proudly presents a select range of the artworks as exclusive prints, available to purchase on board, allowing guests to journey home with a unique memory of their voyage.
About
Oceania Cruises® is the world's leading culinary- and destination-focused luxury cruise line. The line's eight small, luxurious ships carry a maximum of 1,250 guests and feature The Finest Cuisine at Sea® and destination-rich itineraries that span the globe. Expertly curated travel experiences are available aboard the designer-inspired, small ships, which call on more than 600 marquee and boutique ports in more than 100 countries on seven continents, on voyages that range from seven to more than 200 days. Oceania Cruises® has four Sonata Class ships on order scheduled for delivery in 2027, 2029, 2032, and 2035. Oceania Cruises® is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit https://www.nclhltd.com/
About CONDUCTR
CONDUCTR is a creative innovation studio powered by technology. The company designs, invents, and produces large-scale immersive attractions and interactive entertainment experiences for clients across the globe. From theme parks and cruise lines to social gaming and digital art, CONDUCTR's work merges creative storytelling with cutting-edge technology to redefine audience engagement. To learn more, visit https://conductr.com/
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SOURCE Oceania Cruises
FAQ
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