nexAI Transforms Audience Planning and Discovery
Nexxen (NASDAQ: NEXN) has announced a significant advancement in its nexAI platform by integrating generative artificial intelligence into the Nexxen Data Platform and Nexxen Discovery tool. The enhanced nexAI system delivers four key benefits: instant audience research and campaign strategy generation, democratized access to behavioral data, direct campaign activation capabilities, and proprietary intelligence based on consumer behavior signals.
The platform analyzes content engagement and user behavior across digital, social, and TV environments, with companies like LG Ad Solutions already leveraging the technology by combining their first-party data with Nexxen Discovery's contextual datapoints. The nexAI Discovery Assistant will be available to users starting this month, with further enhancements planned throughout the year.
Nexxen (NASDAQ: NEXN) ha annunciato un importante progresso nella sua piattaforma nexAI, integrando l'intelligenza artificiale generativa nella Nexxen Data Platform e nello strumento Nexxen Discovery. Il sistema nexAI migliorato offre quattro vantaggi principali: ricerca istantanea del pubblico e generazione di strategie di campagna, accesso democratizzato ai dati comportamentali, capacità di attivazione diretta delle campagne e intelligenza proprietaria basata sui segnali di comportamento dei consumatori.
La piattaforma analizza l'engagement dei contenuti e il comportamento degli utenti attraverso ambienti digitali, social e televisivi, con aziende come LG Ad Solutions che già sfruttano la tecnologia combinando i loro dati di prima parte con i dati contestuali di Nexxen Discovery. L'assistente nexAI Discovery sarà disponibile per gli utenti a partire da questo mese, con ulteriori miglioramenti previsti nel corso dell'anno.
Nexxen (NASDAQ: NEXN) ha anunciado un avance significativo en su plataforma nexAI al integrar inteligencia artificial generativa en la Nexxen Data Platform y la herramienta Nexxen Discovery. El sistema nexAI mejorado ofrece cuatro beneficios clave: investigación instantánea de audiencias y generación de estrategias de campaña, acceso democratizado a datos de comportamiento, capacidades de activación directa de campañas e inteligencia propietaria basada en señales de comportamiento del consumidor.
La plataforma analiza el compromiso con el contenido y el comportamiento del usuario en entornos digitales, sociales y televisivos, con empresas como LG Ad Solutions que ya aprovechan la tecnología combinando sus datos de primera parte con los puntos de datos contextuales de Nexxen Discovery. El asistente nexAI Discovery estará disponible para los usuarios a partir de este mes, con mejoras adicionales planeadas a lo largo del año.
Nexxen (NASDAQ: NEXN)은 Nexxen Data Platform과 Nexxen Discovery 도구에 생성형 인공지능을 통합하여 nexAI 플랫폼에서 중요한 발전을 발표했습니다. 향상된 nexAI 시스템은 네 가지 주요 이점을 제공합니다: 즉각적인 대상 연구 및 캠페인 전략 생성, 행동 데이터에 대한 민주화된 접근, 직접 캠페인 활성화 기능, 소비자 행동 신호를 기반으로 한 독자적 인텔리전스.
이 플랫폼은 디지털, 소셜, TV 환경 전반에서 콘텐츠 참여도와 사용자 행동을 분석하며, LG Ad Solutions와 같은 기업들이 이미 자사 1자 데이터를 Nexxen Discovery의 맥락적 데이터 포인트와 결합하여 이 기술을 활용하고 있습니다. nexAI Discovery 어시스턴트는 이번 달부터 사용자에게 제공되며, 올해 내내 추가 개선이 예정되어 있습니다.
Nexxen (NASDAQ: NEXN) a annoncé une avancée majeure dans sa plateforme nexAI en intégrant l'intelligence artificielle générative à la Nexxen Data Platform et à l'outil Nexxen Discovery. Le système nexAI amélioré offre quatre avantages clés : recherche instantanée d'audience et génération de stratégies de campagne, accès démocratisé aux données comportementales, capacités d'activation directe des campagnes et intelligence propriétaire basée sur les signaux comportementaux des consommateurs.
La plateforme analyse l'engagement des contenus et le comportement des utilisateurs à travers les environnements numériques, sociaux et télévisuels, avec des entreprises comme LG Ad Solutions qui exploitent déjà la technologie en combinant leurs données propriétaires avec les points de données contextuels de Nexxen Discovery. L'assistant nexAI Discovery sera disponible pour les utilisateurs dès ce mois-ci, avec d'autres améliorations prévues au cours de l'année.
Nexxen (NASDAQ: NEXN) hat einen bedeutenden Fortschritt in seiner nexAI-Plattform bekannt gegeben, indem generative künstliche Intelligenz in die Nexxen Data Platform und das Nexxen Discovery-Tool integriert wurde. Das verbesserte nexAI-System bietet vier Hauptvorteile: sofortige Zielgruppenforschung und Kampagnenstrategie-Generierung, demokratisierten Zugang zu Verhaltensdaten, direkte Kampagnenaktivierungsmöglichkeiten und proprietäre Intelligenz basierend auf Verbraucherverhaltenssignalen.
Die Plattform analysiert die Inhaltsinteraktion und das Nutzerverhalten über digitale, soziale und TV-Umgebungen hinweg, wobei Unternehmen wie LG Ad Solutions die Technologie bereits nutzen, indem sie ihre First-Party-Daten mit den kontextuellen Datenpunkten von Nexxen Discovery kombinieren. Der nexAI Discovery Assistant wird den Nutzern ab diesem Monat zur Verfügung stehen, mit weiteren Verbesserungen, die im Laufe des Jahres geplant sind.
- Integration of generative AI reduces insight development time from days to minutes
- Platform enables immediate activation of campaign strategies through direct DSP connection
- Partnership with major client LG Ad Solutions demonstrates market validation
- System provides unique competitive advantage through proprietary intelligence based on consumer behavior
- None.
Insights
Nexxen's AI integration enhances its competitive position by streamlining campaign workflows and adding significant value to its data platform.
Nexxen's integration of generative AI into its data platform represents a strategic advancement in the adtech landscape. The nexAI functionality directly addresses critical industry pain points by reducing the time-to-insight from days to minutes while making complex audience data more accessible to non-technical users.
The technology offers four key competitive advantages: dramatically improved operational efficiency, democratized access to behavioral data analytics, streamlined activation pathways connecting insights to execution, and proprietary intelligence capabilities that traditional market research platforms cannot replicate.
What's particularly significant is the end-to-end workflow integration - nexAI bridges the traditionally siloed processes of audience discovery and campaign activation through direct DSP connectivity. This addresses a persistent inefficiency in digital advertising workflows.
The early adoption by LG Ad Solutions signals market validation from a significant player in the connected TV space. LG's specific use case - layering first-party data with Nexxen's contextual signals - demonstrates the platform's flexibility and potential for creating differentiated audience strategies.
The phased rollout approach (starting with self-service access this month before broader deployment) suggests a measured strategy to refine the technology based on initial user feedback before full-scale implementation. This indicates appropriate risk management for an AI product deployment.
Native integration of generative AI in the Nexxen Data Platform builds on machine learning to automate and streamline campaign strategy development
Brands like LG Ad Solutions to leverage a nexAI Discovery assistant that translates audience behavior into informed insights and actionable strategies, seamlessly connecting to activation through the Nexxen DSP
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Nexxen (NASDAQ: NEXN), a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the newest advancement of nexAI: the introduction of generative artificial intelligence (“AI”) to the Nexxen Data Platform, including a UI assistant within its proprietary insights tool Nexxen Discovery. With this advancement, nexAI enables clients to quickly turn complex consumer data into clear, actionable audience profiles and campaign planning for seamless activation.
More specifically, nexAI now delivers benefits across four key areas:
- Speed and efficiency: Instantly generates audience-specific market research and campaign strategy presentations, cutting down insight development from days to minutes
- Accessible unique data: Democratizes access to Nexxen’s rich behavioral data and sophisticated insights without relying on expert analysts or multiple platform logins
- Actionability: Bridges insights directly to campaign strategies, enabling immediate activation across Nexxen’s platform, including a direct connect to its DSP
- Market differentiation: Equips teams with proprietary intelligence that traditional market research platforms cannot match, rooted in organic consumer behavior signals
“The Nexxen Data Platform has always been powered by advanced machine learning to help our clients navigate the fragmented media landscape. With the introduction of generative AI and the nexAI Discovery assistant, we’re taking that foundation to the next level — turning complex datasets into clear, strategic guidance in an instant,” said Karim Rayes, Chief Product Officer, Nexxen. “This is about removing friction from the entire workflow, enabling advertisers and agencies to move from insights to activation faster, smarter and with greater confidence.”
Nexxen Discovery analyzes content engagement and user behavior across digital, social and TV on-demand environments, interpreting context at scale to enable a multidimensional view of audience preferences and trends. Some brands, like LG Ad Solutions, directly upload their first-party data onto Nexxen’s platform and layer it with Nexxen Discovery’s contextual datapoints. This helps them more deeply understand and act on target audience behaviors, consumption trends and more, for pre-campaign planning and activation strategies.
The integration of generative AI natively into Discovery allows users to generate polished, compelling audience reports — complete with brand share of voice, sentiment analysis, audience interests and strategic recommendations — based on just a few inputs.
“At LG Ad Solutions, we’re focused on translating data into real-world impact. nexAI’s integration of generative AI into audience discovery marks a meaningful evolution — giving our teams the ability to surface insights faster and with greater clarity,” said Ioanna Protogiannis, Senior Director, Measurement and Reporting Solutions, LG Ad Solutions. “It’s a powerful tool that helps us stay agile, drive smarter campaign decisions and ultimately deliver better outcomes for our clients.”
The nexAI Discovery Assistant will be available to Nexxen Discovery users with self-service access beginning this month, with broader availability and enhancements planned throughout the year.
About Nexxen
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With streaming in our DNA, Nexxen’s robust capabilities span discovery, planning, activation, monetization, measurement and optimization – available individually or in combination – all designed to enable our partners to achieve their goals, no matter how far-reaching or hyper niche they may be.
Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the Nasdaq (NEXN). For more information, visit www.nexxen.com
Forward-Looking Statements
This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the NexAI and any benefits or insights associated with the solutions as well as any benefits associated with any of Nexxen’s other offerings and products and platforms including the general Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 5, 2025. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.
For more information, please contact:
Caroline Smith
VP, Communications
csmith@nexxen.com
FAQ
What are the main features of Nexxen's nexAI platform announced in May 2025?
How does nexAI improve efficiency for NEXN's advertising clients?
What benefits does LG Ad Solutions gain from using Nexxen's nexAI platform?
When will the nexAI Discovery Assistant be available to Nexxen users?
