Nexxen DSP Delivers Full-Funnel Performance with AI-Powered Optimization and Incrementality Measurement

Rhea-AI Summary

Nexxen (NYSE:NEXN) introduced a full-funnel performance suite inside Nexxen DSP on March 24, 2026, combining AI-driven optimization, real-time in-flight optimization, auto-allocation, ghost-bidding incrementality tests, and in-platform reporting.

The unified approach uses demand- and supply-side data, including ACR and Nexxen Discovery audience signals, to optimize campaigns and measure incremental lift while reducing manual campaign work.

News Market Reaction – NEXN

+1.37%

1 alert

+1.37% News Effect

On the day this news was published, NEXN gained 1.37%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Reality Check

Price: $6.50 Vol: Volume 285,989 is below t...

low vol

$6.50 Last Close

Volume Volume 285,989 is below the 20-day average of 444,429 (relative volume 0.64). low

Technical Shares at $6.58 are trading below the 200-day MA of $8.17 and about 47.78% under the 52-week high.

Peers on Argus

Sector peers show mixed, mostly modest moves: CCO (-0.21%), ADV (-0.11%), ANTE (...

1 Down

Sector peers show mixed, mostly modest moves: CCO (-0.21%), ADV (-0.11%), ANTE (-4.92%), QNST (+2.82%), CRTO (-0.51%). Momentum scanner only flags EEX sharply down, suggesting today’s setup is stock-specific rather than a coordinated sector move.

Previous AI Reports

1 past event · Latest: Apr 24 (Positive)

Same Type Pattern 1 events

Date	Event	Sentiment	Move	Catalyst
Apr 24	AI platform launch	Positive	+2.4%	Launch of nexAI suite integrating AI across Nexxen’s ad tech stack.

Pattern Detected

Limited AI-tag history: the prior AI-focused nexAI launch saw a modest positive reaction.

Recent Company History

This announcement builds on Nexxen’s prior AI work highlighted in April 2025, when it launched nexAI as an AI-powered suite across its DSP, SSP and data platform. That earlier event focused on AI-driven planning, activation, optimization and monetization. Today’s news extends those capabilities into full-funnel performance within Nexxen DSP, emphasizing AI-led optimization, incrementality testing and unified reporting for advertisers.

Historical Comparison

+2.4% avg move · In the past, Nexxen’s AI-focused news (like the nexAI launch) produced an average move of about 2.43...

AI

+2.4%

Average Historical Move AI

In the past, Nexxen’s AI-focused news (like the nexAI launch) produced an average move of about 2.43%, suggesting AI updates have historically driven modest but positive reactions.

The company moved from launching the core nexAI platform in 2025 to emphasizing full-funnel, AI-led optimization and incrementality measurement inside Nexxen DSP in 2026, signaling continued build-out of its AI toolset across the ad stack.

Market Pulse Summary

This announcement expands Nexxen DSP’s AI-led toolset, adding full-funnel optimization, incrementali...

Analysis

This announcement expands Nexxen DSP’s AI-led toolset, adding full-funnel optimization, incrementality testing and in-platform reporting to reduce manual campaign work and clarify performance. It builds on the nexAI launch in 2025 and leverages signals like ACR data and audience insights. Investors may watch adoption by advertisers, how these capabilities tie into recent financial trends, and whether further AI enhancements are delivered throughout the year.

Key Terms

demand-side platform, dsp, incrementality testing, ghost bidding, +2 more

6 terms

demand-side platform technical

"full-funnel performance capabilities available within its demand-side platform (“DSP”), Nexxen DSP."

A demand-side platform is an automated tool advertisers use to buy digital ad space across many websites and apps in real time, combining audience data, budgets and bidding rules to decide where and when ads appear. It matters to investors because DSPs make ad spending more efficient and measurable—improving targeting, lowering wasted spend and enabling faster scaling—so businesses that operate or rely on them can show stronger revenue efficiency and more predictable marketing returns.

dsp technical

"full-funnel performance capabilities available within its demand-side platform (“DSP”), Nexxen DSP."

A demand-side platform (DSP) is software that automates buying digital advertising space across websites, apps and video, letting marketers bid for and place ads in real time. Think of it as a smart shopper that compares many stores at once to find the best price and audience for each ad. Investors watch DSPs because their reach, pricing efficiency, data access and compliance with privacy rules directly affect revenue growth, margins and competitive position in ad-driven businesses.

incrementality testing technical

"Incrementality Testing via Ghost Bidding: Determine which tactics are driving the strongest performance"

Incrementality testing measures whether a specific action — such as an advertising campaign, promotion, or product change — actually causes additional customer behavior beyond what would have happened anyway. Think of it like watering some plants and leaving others dry to see if the water made a real difference; for investors, it shows which expenditures produce real, incremental returns versus those that just reassign or accelerate sales, helping assess true growth and the efficiency of spending.

ghost bidding technical

"Incrementality Testing via Ghost Bidding: Determine which tactics are driving the strongest performance"

Ghost bidding is the practice of placing buys or bids to create a false impression of demand or price support, often without genuine intent to hold the position. Like people pretending a crowd is cheering to make a movie seem popular, these hidden or proxy orders can distort price discovery and mislead other investors about true market interest. For investors, ghost bidding raises the risks of inflated prices, sudden reversals and possible regulatory scrutiny.

automatic content recognition technical

"Leveraging signals from sources including automatic content recognition (“ACR”) data as well as audience insights"

Automatic content recognition is software that listens to or watches media playing on a device and identifies the exact song, show, advertisement or other content by matching simple digital fingerprints or patterns against a database. Investors care because it turns passive viewing into measurable data that companies can use to sell targeted ads, measure audience size or enforce rights—like a scanner at a store that tags items for sale—while also creating privacy and regulatory risks that can affect revenue and valuations.

attribution modelling financial

"“Attribution modelling only goes so far in understanding our return on investment."

Attribution modelling is a systematic way to assign credit to the specific actions, channels or factors that produced a measurable outcome—such as a sale, a website signup or a portion of an investment return. It matters to investors because it reveals which activities or drivers are genuinely producing results (think of figuring out which ingredients made a recipe work), helping with smarter capital allocation, performance assessment and decisions about future spending or strategy.

AI-generated analysis. Not financial advice.

Integrated suite of solutions helps advertisers reduce manual heavy lifting on campaigns and gain a clearer view of true performance

NEW YORK, March 24, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today highlighted the full-funnel performance capabilities available within its demand-side platform (“DSP”), Nexxen DSP. The capabilities span a set of integrated and AI-led optimization, measurement and reporting tools, enabling advertisers and media buyers to maximize outcomes while reducing in-flight manual work.

Full-funnel performance brings together multiple DSP assets to help brands make the most of their media dollars and better understand the factors driving results, including:

• In-Flight Optimization (“IFO”): Unify offline signals and optimize campaigns in real time
• Performance Algorithms from nexAI: Maximize campaign effectiveness leveraging Nexxen’s suite of AI-driven tools, no matter the KPI
• Auto-Allocation: Automatically optimize toward the best performing tactics
• Incrementality Testing via Ghost Bidding: Determine which tactics are driving the strongest performance
• nexAI-Powered In-Platform Reporting: Equip teams with data and insights to make informed decisions
  

Unlike traditional performance stacks, where optimization and measurement can live in separate tools, Nexxen’s approach is holistic, powered by unique data from both the demand- and supply-sides of its tech stack. Leveraging signals from sources including automatic content recognition (“ACR”) data as well as audience insights from Nexxen Discovery, Nexxen's unified platform can inform smarter decisions and deliver more meaningful results.

“Fragmentation has made performance measurement increasingly difficult, particularly when viewing takes place in a CTV environment and conversion takes place later on another device – connecting TV exposure to downstream actions is rarely straightforward,” said Kara Puccinelli, Chief Customer Officer, Nexxen. “Full-funnel performance in Nexxen DSP helps advertisers optimize while campaigns are in flight and measure real lift, ultimately connecting upper-funnel impact to lower-funnel outcomes. As a result, our clients can see the whole picture – understanding which channels and tactics are creating demand, and which are converting it.”

“Attribution modelling only goes so far in understanding our return on investment. Nexxen DSP’s incrementality feature gives our clients the clearest understanding of their performance, so we can focus on spending on the audiences that drive outcomes,” said Justin Manus, Chief Technology Officer, Tinuiti.

The full-funnel performance suite is available now within Nexxen DSP, with additional enhancements planned throughout the year.

About Nexxen

Nexxen is the advertising platform that delivers full-funnel performance powered by unique data and media. Comprised of a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core, we meet the demands of today’s converging media landscape with exclusive audience intelligence, automation and expertise.

Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and is traded on Nasdaq (NEXN). For more information, please visit nexxen.com.

Forward-Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the performance of the Nexxen DSP, its AI-powered optimization capabilities and any benefits or insights associated with such offerings as well as any benefits associated with any of Nexxen’s offerings and products and platforms including the Nexxen AI capabilities, Discovery Tool, cross-screen measurement tools, Data Management Platform and CTV offering. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions, including risks related to tariff impacts or policy shifts that could materially affect market sentiment, consumer behavior and advertising demand;  global conflicts and war, including the war and hostilities between the U.S. Israel, Hamas, Hezbollah and Iran, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 4, 2026. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

For more information, please contact:

Caroline Smith        
Vice President, Communications        
csmith@nexxen.com

FAQ

What is Nexxen DSP’s full-funnel performance announced March 24, 2026 (NEXN)?

Nexxen DSP’s full-funnel performance is an integrated AI-led suite of optimization and measurement tools. According to the company, it combines IFO, nexAI algorithms, auto-allocation, ghost-bidding incrementality testing, and in-platform reporting to optimize campaigns and measure true lift.

How does Nexxen DSP’s incrementality testing via ghost bidding work for advertisers (NEXN)?

Incrementality via ghost bidding isolates which tactics drive real lift by comparing exposed and control bids. According to the company, this method helps advertisers see which tactics create demand versus convert it, enabling more efficient audience spend.

What data sources power Nexxen DSP’s AI optimization and reporting (NEXN)?

Nexxen DSP leverages demand- and supply-side signals, including ACR data and Nexxen Discovery audience insights. According to the company, those combined signals feed nexAI algorithms and in-platform reporting to inform real-time optimization and measurement.

Will Nexxen DSP full-funnel features reduce manual campaign work for media buyers (NEXN)?

Yes; the suite aims to reduce in-flight manual work by automating allocation and optimization. According to the company, auto-allocation and AI performance algorithms minimize hands-on adjustments while surfacing insights in-platform for faster decisions.

Is Nexxen DSP’s full-funnel performance available now and are there future enhancements (NEXN)?

The full-funnel performance suite is available now within Nexxen DSP, with additional enhancements planned through the year. According to the company, further feature updates will expand optimization and measurement capabilities across the platform.