NETFLIX HOUSE DALLAS IS NOW OPEN. WELCOME TO OUR HOME!
Rhea-AI Summary
Netflix (NASDAQ:NFLX) opened Netflix House Dallas at Galleria Dallas on Dec 11, 2025, a permanent, year-round entertainment venue spanning more than 100,000 square feet.
The site is free to enter, offers ticketed experiences (Squid Game and Stranger Things starting at $39), a casual full-service restaurant Netflix BITES, an on-site Netflix Shop with exclusive Texas merchandise, and Mastercard as Official Cornerstone Partner. Construction employed >270 local tradespeople and the venue created nearly 300 permanent jobs. A third location is planned for Las Vegas in 2027.
Positive
- 100,000+ sq ft permanent entertainment destination
- Creation of nearly 300 permanent jobs for area residents
- Feature experience tickets start at $39 (transparent pricing)
- Mastercard partnership plus American Airlines AAdvantage benefits
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
While NFLX was down 4.14%, several key peers like DIS, NWS, WBD, and FOX showed gains between 0.51% and 2.03%, with LYV down 1.35%, suggesting today’s weakness was more NFLX-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Acquisition competition | Neutral | -3.4% | Paramount launched a competing cash tender offer to acquire WBD over Netflix. |
| Dec 01 | Conference appearance | Neutral | +1.4% | Co‑CEO Ted Sarandos scheduled for a UBS Global TMT Conference fireside chat. |
| Nov 12 | Experiential venue launch | Positive | +1.9% | Opening of Netflix House Philadelphia, a >100,000 sq ft immersive entertainment venue. |
| Nov 10 | Content production deal | Positive | +1.5% | Announcement that Mike Tyson’s live show will be filmed for a 2026 Netflix special. |
| Oct 30 | Stock split | Positive | +2.7% | Ten‑for‑one forward stock split approved to make shares more accessible to participants. |
Recent corporate and content-related announcements, including the first Netflix House opening and a stock split, were generally followed by positive price reactions, with only the competitive acquisition-related headline coinciding with a short-term decline.
Over the past few months, Netflix announced several strategic and branding initiatives. On Oct 30, 2025, the company approved a ten-for-one stock split, followed by an 8-K filing on Nov 14, 2025 detailing its implementation. Content and experience efforts included filming Mike Tyson’s show for a 2026 special on Nov 10, and opening Netflix House Philadelphia, a 100,000 sq ft immersive venue, on Nov 12. A conference appearance by Co-CEO Ted Sarandos was announced on Dec 1. The current Dallas Netflix House opening extends this experiential strategy.
Market Pulse Summary
This announcement highlights Netflix’s push into physical, year‑round experiential venues with the opening of Netflix House Dallas, a more‑than‑100,000 square foot location offering food, retail, and ticketed attractions tied to popular franchises. It builds on the Philadelphia opening and precedes a planned Las Vegas site in 2027. Investors may watch how attendance, pricing for feature experiences starting at $39, and job creation of nearly 300 roles translate into brand engagement and ancillary revenue over time.
AI-generated analysis. Not financial advice.
Netflix House Dallas Revealed: Full Look Inside at Immersive Experiences, Netflix BITES, and Exclusive Merchandise.
LINKS TO DOWNLOAD ASSETS:
- Images
- Drone Fly Through
- Video Featurette
- Making-of B-Roll
- Executive Soundbites
- Netflix BITES Food Images
- Muralist Jeremy Biggers B-Roll
- Muralist Jeremy Biggers Images
- Housewarming Party Red Carpet and Party Images
- Housewarming Party Red Carpet Soundbites
- Housewarming Party Red Carpet & Party B-Roll
Netflix House is free to enter, so come inside, take selfies with beloved characters, have a meal at Netflix BITES, or grab exclusive TX-pride Netflix House merchandise. From Stranger Things and Squid Game to Bridgerton and KPop Demon Hunters, and many more, fans can now step directly into the worlds of Netflix stories.
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Netflix House Dallas marks a significant investment in the local community. More than 270 local tradespeople were employed during construction and now nearly 300 permanent jobs for area residents have been created. One such talented tradesperson is local artist, Jeremy Biggers, who created the vibrant murals on the exterior of the building, as well as the interior mall entrance to Netflix House.
Visitors can enter through the mall on the second floor, or from the mall parking lot through the iconic Red Envelope entrance, a nod to our DVD-by-mail origins, framed by Bigger's mural which showcases an original Netflix character mash-up. The entrance opens into an expansive atrium filled with larger-than-life art installations and photo opportunities inspired by fan favorite characters and stories including a nod to the Lone Star State.
At the Grand Opening Housewarming Party on Tuesday, December 9, local
The evening's festivities were kicked off by America's Sweethearts – the Dallas Cowboy Cheerleaders, who helped celebrate Netflix House in
Netflix House is free to enter and explore:
- Guests can step inside Netflix House and discover photo opportunities and Easter Egg moments inspired by favorite characters and stories like Wednesday, Love Death & Robots, Floor is Lave, WWE Raw, ONE PIECE, Love is Blind, and so much more.
- Guests can dine at Netflix BITES, a casual, full-service restaurant with elevated comfort food and cocktail favorites but with entertaining twists playing on popular Netflix shows and movies. Visit here, for the full Netflix BITES menu.
- Pop into the Netflix Shop, where
Texas pride meets fan obsession. Grab exclusive NeTfliX-branded local merchandise, along with collectibles, apparel, lifestyle pieces and more inspired by what's popular on Netflix - and only available at Netflix House.
Fans can dive deeper into the worlds of popular Netflix shows and movies through ticketed offerings, including feature experiences like Stranger Things: Escape the Dark and Squid Game: Survive the Trials, and fun nostalgic arcade gameplay in Netflix RePLAY.
- Stranger Things: Escape the Dark – Journey into the ruins of
Hawkins to find three missing townspeople…before the horrors lurking within find you. - Squid Game: Survive the Trials – It's your turn to enter the arena. Play diabolical games, face off against the Front Man, and betray your friends for a chance to win it all. And for the first time, this experience features games from Season 3, the series conclusion.
- Netflix RePLAY – Forget the arcade. Our game room's packed with physical challenges, immersive story rooms, and retro-style games where you can take on your friends, or play as a team. From Army of the Dead to Sakamoto Days, to Big Mouth and Floor is Lava - plus many more stories and characters can be found here!
Ticket prices will vary depending on date, time, and the activity or feature experience.
- Feature Experience Tickets:
- Squid Game: Survive the Trials – starting at
$39 - Stranger Things: Escape the Dark – starting at
$39
- Squid Game: Survive the Trials – starting at
- Netflix RePLAY: refillable Game Cards starting at
$10
Mastercard is the Official Cornerstone Partner and the Preferred Payment Partner of Netflix House, delivering Priceless Experiences to guests throughout Netflix House and Netflix BITES. In addition, to benefits for all Mastercard holders, American Airlines AAdvantage Mastercard cardholders can now access an exclusive immersive dining experience at Netflix House Dallas and will be able to enjoy additional curated experiences in 2026.
Looking ahead, we are planning a third destination for 2027: Netflix House Las Vegas at BLVD on the famous Las Vegas Strip – expanding the venue into one of the world's foremost entertainment hubs.
For more information, please visit www.netflix.com/house.
View original content to download multimedia:https://www.prnewswire.com/news-releases/netflix-house-dallas-is-now-open-welcome-to-our-home-302639374.html
SOURCE Netflix, Inc.
FAQ
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