Netflix House To Open In Philadelphia & Dallas Late 2025; Expands To Las Vegas Strip In 2027

Rhea-AI Summary

Netflix announced the launch of Netflix House, a permanent, year-round immersive entertainment venue, with its first two locations opening in late 2025 at King of Prussia Mall in Philadelphia and Galleria Dallas. Each location will span over 100,000 square feet and feature interactive experiences based on popular shows like Wednesday, Squid Game, ONE PIECE, and Stranger Things. A third location is planned for the Las Vegas Strip at BLVD Las Vegas in 2027. The venues will include NETFLIX BITES restaurants, exclusive merchandise shops, and attractions like VR games, mini golf, and the TUDUM Theater. This expansion builds on Netflix's successful track record of over 40 live experiences that have reached 10 million fans across 300 cities with a 4.6/5 average rating.

Positive

• Expansion into physical retail entertainment space creates new revenue stream beyond streaming
• Large-scale venues (100,000+ sq ft) in prime retail locations indicate significant market opportunity
• Leverages existing IP and successful track record of 40+ live experiences that reached 10M fans
• Multiple revenue sources through attractions, food, beverages, and merchandise sales
• High customer satisfaction from previous experiences (4.6/5 rating) suggests strong potential

Negative

• Significant capital investment required for large-scale physical locations
• Success depends on maintaining popularity of featured shows and continuous content updates
• Operating costs and real estate expenses could impact profitability
• Limited initial rollout to only three locations by 2027 may restrict revenue potential

Insights

Entertainment Industry Analyst

Netflix's expansion into physical venues creates new revenue streams and enhances brand loyalty beyond streaming subscription model.

Netflix's announcement of physical Netflix House locations represents a significant strategic expansion beyond its core streaming business into experiential retail. The first two locations in Philadelphia and Dallas (late 2025), followed by Las Vegas (2027), each spanning over 100,000 square feet, signal Netflix's serious commitment to this initiative.

This move builds upon Netflix's 40+ previous live experiences that have already reached 10 million fans across 300 cities with impressive 4.6/5 guest ratings. The company is effectively monetizing its intellectual property beyond the screen through multiple revenue streams: immersive attractions, food service via NETFLIX BITES restaurants, and exclusive merchandise sales.

What makes this particularly shrewd is Netflix's focus on creating regularly updated, repeatable experiences that encourage multiple visits. By leveraging its most popular franchises like Squid Game, Stranger Things, and Wednesday, Netflix is creating destination venues that can drive foot traffic to malls while extending fan engagement beyond home viewing.

This diversification comes at a strategic time when streaming competition has intensified. Physical venues allow Netflix to strengthen its direct relationship with consumers, gather valuable behavior data, and create promotional touchpoints for new and existing content. Unlike temporary pop-ups, these permanent locations represent a substantial investment in physical retail at a time when experiential shopping is increasingly valuable to mall operators seeking anchor tenants that drive traffic.

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LOS GATOS, Calif., June 17, 2025 /PRNewswire/ -- You've invited us into your home for almost two decades and later this year, we'll be able to return the favor by welcoming you into ours.

Netflix House will unveil its first two locations in Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas in late 2025. Spanning more than 100,000 square feet, Netflix House is a permanent, year-round home for fans that brings some of our most popular shows and movies to life, including Wednesday, Squid Game, ONE PIECE, Stranger Things, and A Knives Out franchise, through first-of-their-kind, immersive story-driven experiences. And in 2027, Netflix House will be expanding with a third location in the heart of the Las Vegas Strip at BLVD Las Vegas. Netflix is getting real!

What is Netflix House?
Imagine sweating it out in an exhilarating round of "Red Light, Green Light" straight out of Squid Game, then suddenly you're in Hawkins rescuing a few friends from the demogorgon. Starring in your own adventure has made you hungry, but luckily, NETFLIX BITES has some delicious dishes inspired by your favorite shows and movies. You can top off the day with a round of mini golf, and visit our shop to buy that "Hellfire Club" T-shirt you've always wanted. Since each Netflix House regularly updates its offerings, you may have an entirely different adventure the next time you come back.

Building on more than 40 previous live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, The Perfect Bite, and NETFLIX BITES, Netflix House is the next step to allow fans of all ages to become the main character in their favorite stories. 

"Finally, a place where the Netflix story you can't get enough of becomes something real that you can play, shop and taste. This is fandom coming to life, where you can actually step inside the worlds you've been watching and loving for years – whether going on an epic adventure with the Straw Hats, taking a journey into Hawkins, Indiana, or grabbing a cocktail inspired by your latest obsession. With fresh experiences dropping regularly, there's always a new reason to come back," says Marian Lee, Netflix's Chief Marketing Officer. "We are thrilled to welcome our new neighbors in Philadelphia, Dallas, and Las Vegas to explore Netflix in a whole new light, enhanced by the unique charm and culture of each city."

And the best news? You can head over to netflixhouse.com now to sign up for early access and more info. You'll be done in less time than it took Penelope to accept Colin Bridgerton's proposal!

What experiences will Netflix House Philadelphia feature?
Fans who visit the location housed in the King of Prussia Mall can experience their own Wednesday/ONE PIECE double feature, and top it off with a round of mini golf.

• Wednesday: Eve of the Outcasts: What starts off as a fun school carnival (shudder!) falls under Wednesday's spell to make for a twisted tour through the macabre. Discover games, mis-fortunes, and horrifying surprises in this immersive exploration of the Eve of the Outcasts Festival.
• ONE PIECE: Quest for the Devil Fruit: Dodge infamous villains and escape the marines in a high-stakes race to reach a mysterious Devil Fruit ahead of the Straw Hats.
• Netflix Virtuals (VR Games): Play as the main character inside the worlds of Netflix shows and movies with immersive games from Sandbox VR.
• Top 9 (Mini Golf): Nine holes inspired by fan-favorite stories, with a high tech twist that unlocks interactive gameplay.
• TUDUM Theater: Catch Netflix shows, movies and fan events on the big screen with all your friends, as well as trivia nights, dine-ins and special talent appearances.

What experiences will Netflix House Dallas feature?
Visitors to the Galleria Dallas location have some terrifying scares to choose from, including a journey into Creel House and one of Squid Game's most thrilling challenges. 

• Stranger Things: Escape the Dark: In this immersive experience, journey into the ruins of Hawkins to find three missing townspeople … before the horrors lurking within find you.
• Squid Game: Survive the Trials: It's your turn to enter the arena! Play diabolical games, face off against the Front Man, and betray your friends for a chance to win it all.
• Netflix RePLAY: Forget the arcade — our game room's packed with physical challenges, immersive story rooms, and retro-style games where you can take on your friends, or play as a team.

Does Netflix House serve food?
Yes! Both houses will include NETFLIX BITES, a casual restaurant with food and craft cocktails playing on popular Netflix stories and characters, as well as a shop featuring exclusive merch that will update regularly.

Is Netflix House hiring?
If working everyday alongside Wednesday Addams, Young-hee, and Eleven sounds like a dream job, the Philadelphia and Dallas locations of Netflix House are hiring. You can view and apply for open roles here.

About Netflix Experiences:
Netflix House is another step in Netflix's journey to create immersive, in-person experiences, allowing fans around the globe to become the main character in their favorite stories. Netflix has launched over 40 unique experiences to date and reached 10 Million fans across 450 openings in 300 cities around the world with an average 4.6 guest rating (out of 5). Immersive Netflix experiences include The Queen's Ball: A Bridgerton Experience,  Bridgerton Candle Light Experience, Stranger Things: The Experience, Stranger Things: The First Shadow, Squid Game: The Experience, The Perfect Bite, and NETFLIX BITES Vegas.

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SOURCE Netflix, Inc.

FAQ

When will Netflix House open its first locations?

Netflix House will open its first two locations in Philadelphia and Dallas in late 2025, with a Las Vegas location following in 2027.

What attractions will be available at Netflix House?

Netflix House will feature immersive experiences based on shows like Squid Game and Stranger Things, VR games, mini golf, TUDUM Theater, NETFLIX BITES restaurant, and exclusive merchandise shops.

How large will the Netflix House locations be?

Each Netflix House location will span more than 100,000 square feet.

What is Netflix's track record with live experiences?

Netflix has launched over 40 unique experiences, reaching 10 million fans across 300 cities with a 4.6 out of 5 average rating.

Where exactly will the Netflix House locations be located?

The locations will be at King of Prussia Mall in Philadelphia, Galleria Dallas, and BLVD Las Vegas on the Las Vegas Strip.

Will Netflix House serve food and beverages?

Yes, each location will include NETFLIX BITES, a casual restaurant serving food and craft cocktails inspired by Netflix shows and characters.