NIP Group Expands Live Entertainment Market with New Joint Venture

Rhea-AI Summary

NIP Group (NASDAQ: NIPG) has launched NIP Culture & Entertainment, a joint venture aimed at expanding its live entertainment presence in China. The venture's debut event, the 2025 Qianfan Music Season - Wonderland Music Festival in Beijing, attracted over 70,000 fans, making it one of the city's largest outdoor music festivals. The two-day event featured 19 musicians and championship esports teams, blending gaming culture with music entertainment. This strategic move leverages China's growing live-entertainment market, which reached RMB 79.6 billion in 2024, with young audiences under 30 comprising 75% of festival attendance. The initiative represents NIP Group's expansion beyond its core esports business, creating integrated experiences that combine music, gaming, and creative content. The company plans to organize more large-scale music festivals across key Chinese cities throughout 2025.

Positive

• Successful debut event attracting over 70,000 fans, demonstrating strong market penetration
• Strategic expansion into the RMB 79.6 billion Chinese live-entertainment market
• Revenue stream diversification beyond core esports business
• Strong demographic alignment with 75% of festival attendees under 30 matching their target audience
• Planned expansion to multiple key Chinese cities in 2025

Negative

• Significant investment and operational risks in entering new market segment
• Potential dilution of core esports focus
• Execution risks in managing large-scale events across multiple cities

Insights

Digital Entertainment & Media Strategist

NIP Group strategically diversifies beyond esports into China's $11B live entertainment market with successful 70,000-attendee music festival debut.

NIP Group's expansion into live entertainment through its new joint venture represents a significant strategic pivot that leverages its existing youth-culture expertise while diversifying revenue streams. The inaugural Wonderland Music Festival drew over 70,000 attendees, demonstrating immediate market validation and execution capability in large-scale event production.

This move positions NIP at the intersection of two high-growth segments with natural audience overlap. The company is effectively monetizing the same demographic twice through different entertainment channels, creating cross-promotional opportunities and extending customer lifetime value. By blending esports teams with musical performances, they're creating a differentiated product in China's RMB 79.6 billion ($11.0 billion) live entertainment market.

The venture addresses a clear market opportunity where 75% of festival attendees are under 30, aligning perfectly with NIP's core audience. This demographic synergy creates significant operational leverage, allowing them to deploy existing marketing capabilities and audience insights toward this complementary business line.

The strategic value extends beyond immediate revenue potential. By developing these festival properties into recurring events across multiple Chinese cities, NIP is building proprietary entertainment IP that appreciates in value over time. This creates a more balanced portfolio of digital and experiential assets, potentially stabilizing financial performance against seasonal fluctuations in their core esports business.

Joint venture’s inaugural event, 2025 Qianfan Music Season - Wonderland Music Festival, becomes one of Beijing’s largest-ever music festivals, drawing over 70,000 fans

ABU DHABI, United Arab Emirates, June 17, 2025 (GLOBE NEWSWIRE) -- NIP Group Inc. (“NIP Group” or the “Company”) (NASDAQ: NIPG), a leading digital entertainment company, today announced a major expansion of its live entertainment business through the formation of NIP Culture & Entertainment (Beijing) Co., Ltd. (“NIP Culture & Entertainment”), a new joint venture formed to expand NIP Group’s live entertainment footprint across the Chinese market. This strategic initiative significantly extends the Company’s capabilities beyond its core esports business, adding large-scale music festival production to its portfolio. The venture is designed to capture new opportunities in the broader live entertainment and cultural experiences market and further diversify NIP Group’s revenue streams.

The new venture made a high-impact debut with the 2025 Qianfan Music Season - Wonderland Music Festival, attracting over 70,000 fans. The two-day festival, held in Beijing from May 31 through June 1, set a new record as one of the largest single-site outdoor music festivals ever hosted in the city. NIP Culture & Entertainment's inaugural flagship event introduced a distinctive vibe, blending performances from 19 leading musicians with appearances by championship esports teams eStar Pro and Beijing WB. Curated food, immersive creative markets and localized experiences showcasing Beijing's attractions extended the entertainment footprint well beyond the stage and demonstrated NIP Group’s ability to orchestrate large-scale, cross-format experiences that resonate with younger audiences.

Mario Ho, Chairman and Co-CEO of NIP Group, commented, “NIP Group was built on the passions of a generation that lives and breathes esports, and music shares that same creative energy. With NIP Culture & Entertainment, we are transforming years of youth-culture insight into a high-growth business line that will bring these immersive festival experiences to fans in major cities across China. This builds our entertainment IP, expands user engagement, and complements our core esports and events portfolio. It also broadens our addressable market and diversifies our revenue streams across our digital ecosystem.”

Yuan Gao, CEO of NIP Culture & Entertainment, commented, “Young consumers are increasingly willing to invest time and money in emotionally resonant experiences. Our goal for the music festival business is to build an integrated cultural space where music, gaming and creative expression converge, unlocking proprietary IP and sustainable value for musicians, partners and fans alike.”

According to data from the China Association of Performing Arts, China’s live-entertainment market reached RMB 79.6 billion (US$11.0 billion) in 2024, with audiences under 30 accounting for nearly 75% of large-scale festival attendance. NIP Culture & Entertainment sits at the intersection of these trends, using music as a connective platform to bring together esports, gaming, culture and creative content in a unified immersive experience.

The formation of the NIP Culture & Entertainment and its successful Beijing debut highlight NIP Group's broader strategy to create immersive entertainment experiences that leverage its core e-sports following. With a substantial demographic overlap between music fans and its existing gaming fan base, the Company is well-positioned to cross-promote content and extend lifetime engagement. NIP Group remains focused on scaling immersive experiences that deepen audience engagement and generate durable, multi-channel revenue streams for its shareholders. Building on this momentum, NIP Culture & Entertainment will spearhead NIP Group’s expansion across China’s live entertainment market, with a series of large-scale music festivals planned in key cities throughout 2025.

About NIP Group
NIP Group (NASDAQ: NIPG) is a global digital entertainment company driving the evolution of gaming and esports. With a diversified ecosystem spanning esports teams, arenas and events, content and influencer networks, game publishing, and hospitality, we engage hundreds of millions of fans and create immersive entertainment experiences. Operating across Europe, the Middle East, Asia and the Americas, we collaborate with leading gaming companies to push the boundaries of interactive entertainment and bring gaming to new audiences worldwide.

Safe Harbor Statements
This press release contains statements that constitute “forward-looking” statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” or other similar expressions. Among other things, the business outlook and quotations from management in this press release, as well as NIP Group’s strategic and operational plans, contain forward-looking statements. NIP Group may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about NIP Group’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIP Group’s growth strategies; its future business development, results of operations and financial condition; its ability to maintain and enhance the recognition and reputation of its brand; developments in the relevant governmental laws, regulations, policies toward NIP Group’s industry; and general economic and business conditions globally and in the countries or regions where NIP Group has operations; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in NIP Group’s filings with the SEC. All information provided in this press release is as of the date of this press release, and NIP Group undertakes no obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:
NIP Group Inc.
Investor Relations: ir@nipgroup.gg
Public Relations: pr@nipgroup.gg

FAQ

What is NIP Group's new joint venture called and what is its purpose?

NIP Group's new joint venture is called NIP Culture & Entertainment (Beijing) Co., Ltd., formed to expand NIP Group's live entertainment footprint across the Chinese market, particularly in music festival production.

How successful was the Wonderland Music Festival for NIPG?

The festival was highly successful, attracting over 70,000 fans and becoming one of Beijing's largest single-site outdoor music festivals, featuring 19 musicians and championship esports teams.

What is the size of China's live-entertainment market according to NIPG?

According to the China Association of Performing Arts, China's live-entertainment market reached RMB 79.6 billion (US$11.0 billion) in 2024, with audiences under 30 accounting for nearly 75% of festival attendance.

What are NIPG's expansion plans for 2025 in the live entertainment sector?

NIP Group plans to organize a series of large-scale music festivals across key Chinese cities throughout 2025, leveraging their successful Beijing debut.

How does the new venture align with NIPG's business strategy?

The venture aligns with NIP Group's strategy by diversifying revenue streams, expanding their entertainment IP, and creating cross-format experiences that combine esports, gaming, and music for younger audiences.