NIQ Global Intelligence Stock Price, News & Analysis

NIQ (NYSE:NIQ) announced it is now a Google Meridian certified partner as of November 20, 2025, enabling use of Google’s open-source Marketing Mix Model (MMM) to measure marketing impact for advertisers.

The certification lets NIQ combine Google Meridian innovations—improved search measurement that accounts for organic search volume and enhanced video Reach & Frequency—with NIQ’s proprietary MMM to offer transparent, scalable outcome measurement across global markets.

NielsenIQ (NYSE: NIQ) released its 2026 CMO Outlook on November 19, 2025, showing CMOs balancing brand equity and ROI under budget pressure.

Key findings: 83% of CMOs remain confident in brand equity; allocation to long‑term brand building fell to 55%; confidence in brand purpose dropped to 71%. Data fragmentation and ROI measurement are core challenges, with 54% naming data connectivity a major barrier and only 37% reporting a centralized data repository. Adoption of AI and retail media is high: generative AI for content 69%, RMNs seen critical by 69%, and 67% plan to raise RMN spending in the next year.

NIQ (NIQ) launched the Brand Traction Score, a metric that combines Consumer Panel and Retail Measurement data to show how effectively FMCG brands convert shelf presence into purchases in Western Europe.

Key findings for the year ending May 2025: Coca-Cola leads with a score of 4871, followed by Philadelphia (458) and Nutella (426). Some top brands saw 40% growth tied to expanded presence; >60% of unit growth came from households newly buying the brand, 18% from existing buyers increasing purchases, and about one-third from competitive steal.

NielsenIQ (NYSE: NIQ) and Essity announced on November 17, 2025 that Essity selected NIQ as its primary provider of point-of-sale and consumer intelligence solutions across the U.S., making NIQ Essity's main North American data and insights supplier.

The partnership aligns Essity’s U.S. business with its global organization and establishes a unified, cloud-based relationship to deliver omnichannel data, shopper panels, eCommerce visibility, AI-driven insights and streamlined data integration to support strategy, growth, and product innovation in health and hygiene categories.

NIQ (NYSE: NIQ) launched an enhanced FMCG E-commerce Measurement solution in Indonesia, Singapore, and Thailand, fully aligned with NIQ’s Retail Measurement Service (RMS).

The offering combines RMS ePOS data, validated alternative data from non-cooperating online retailers, and machine-learning models, with monthly insights via NIQ Discover. NIQ said Southeast Asia’s FMCG e-commerce market has doubled over five years, is expected to double again in the next five years, and that by 2030 about 30% of Asia’s FMCG retail sales will come from e-commerce. Additional Southeast Asian markets are planned for 2026.

NIQ (NYSE: NIQ) reported strong third quarter 2025 results with total revenue of $1,052.6M (+7.2% year‑over‑year) and organic constant currency (OCC) growth of 5.8%. Adjusted EBITDA rose 24.9% to $223.7M and margin expanded 300 basis points to 21.3%. Q3 free cash flow was $224.4M and net cash provided by operating activities was $272.2M. Intelligence OCC revenue and Annualized Intelligence Subscription both grew 6.6%; Intelligence subscription ANR was $2,797.5M with 105% NDR. The company raised full‑year 2025 guidance and highlighted IPO proceeds of $985.1M and ~$100M of annual interest savings from debt refinancing.

NielsenIQ (NYSE: NIQ) announced that Jim Peck, Chairman and CEO, will participate in a fireside chat at the J.P. Morgan Ultimate Services Investor Conference on Tuesday, November 18, 2025 at 10:20 am ET.

A live webcast will be available on the NIQ investor relations website and a replay will be posted on the company website after the presentation.

NielsenIQ (NYSE: NIQ) released Canadian holiday consumer insights showing shoppers balancing celebration with caution amid inflation and shifting priorities. Key metrics: FMCG inflation ranged 2.1%–3.1% (Dec 2024–Aug 2025), consumer confidence at 60.3 (Sept 2025), and 36% report feeling financially worse off. Shoppers favor value: 49% will stock up on sale items and 42% can only afford essentials.

Smaller brands drove 38% of FMCG dollar growth; “Made in Canada” sales are +5.3% YTD (Sept 2025) versus U.S. products at −7.9%. Online FMCG >10%, up 5 points in two years; 100+ new discount stores opened in two years.

NielsenIQ (NYSE: NIQ) released early-season holiday insights for 2025 highlighting shopper behavior, channel mix, and cost-sensitivity.

Key findings: 54% of shoppers plan to self-gift; 47% expect to finish shopping 1–2 months ahead and 26% 2–4 weeks ahead; shopping is split equally between online and in-store. Gen Z (46%) and Millennials (38%) rely more on social media/influencers. Top categories: clothing (76%), entertainment (50%), self-care (48%), tech (42%). Cost measures include 58% extreme food‑price concern among lower‑income households, 25% opting for private label, and 15% planning to use BNPL.