"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.
digital out-of-home (DOOH)technical
A network of digital screens placed in public spaces—like billboards, transit stations, shopping centers and elevators—that display changing ads and messages instead of static posters. Investors watch it because these screens can be updated remotely, sold like online ads with automated buying, and tracked by foot-traffic and view counts, creating scalable, repeatable revenue streams tied to location and audience trends.
CPGtechnical
Consumer packaged goods are everyday items people buy frequently and replace often, such as food, personal care products, and household cleaners. Investors watch CPG businesses because they tend to produce steady, repeatable sales and reveal how well a company keeps customers and controls costs; small shifts in consumer habits, pricing or supply chain costs can quickly affect revenue and profit. Think of a CPG company as a neighborhood store supplying staples—tiny changes in demand or cost ripple across its earnings.
location intelligencetechnical
Location intelligence is the use of geographic and place-based data—like customer addresses, store locations, foot traffic, and regional demographics—combined with maps to reveal patterns and trends. For investors, it helps predict where sales, costs, or risks are likely to rise or fall (think of it as a heat map that shows where a business is winning or struggling), informing decisions about store openings, supply chains, market expansion, and risk exposure.
DSPtechnical
A demand-side platform (DSP) is software that automates buying digital advertising space across websites, apps and video, letting marketers bid for and place ads in real time. Think of it as a smart shopper that compares many stores at once to find the best price and audience for each ad. Investors watch DSPs because their reach, pricing efficiency, data access and compliance with privacy rules directly affect revenue growth, margins and competitive position in ad-driven businesses.
omnichanneltechnical
A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.
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Relationship enables advertisers with local audience segments based on real‑world purchase behaviors.
NEW YORK--(BUSINESS WIRE)--
NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ’s GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns.
NIQ’s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare’s platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy.
Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top European markets, Canada, and the United States.
“Our collaboration with Adsquare sets a new benchmark for performance‑driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real‑world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns,” said Josh Pisano, GM, Global Media at NIQ.
“As we move further into The Outcomes Era, advertisers are—rightly—demanding to understand the offline impact of their online campaigns. Offering NIQ’s GeoPurchase audience segments within the Adsquare platform gives them access to high‑quality segments grounded in real‑world purchase behavior. Our media agency clients will be able to activate these segments across our extensive network of partners. Together, we’re enabling smarter, more effective advertising decisions for outcome‑driven marketers,” said Maria Botelho, VP Global Partnerships, Adsquare.
About Adsquare:
Adsquare is the location intelligence platform powering programmatic marketing with geo-spatial precision. Founded in 2012, Adsquare enables advertisers to plan, buy, optimise, and validate campaigns across any channel—using 100% consented, SDK-derived location data. Its unified, privacy-first solutions deliver real-world insights and outcomes at scale. Trusted by over 1,800 clients in 26 countries, Adsquare operates globally with headquarters in Berlin.
NIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
