NIQ and Unlimitail Collaborate to Deliver the Next Generation of Omnichannel Retail Media Insights & Measurement Across Retailers and Countries

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Key Terms

retail media network technical

A retail media network is a shopping platform’s own advertising channel that lets brands pay to show ads, promotions, or product placements directly to the platform’s shoppers. Think of a store turning its aisles and checkout counters into billboard space it sells to manufacturers; for investors, it matters because it creates a high-margin, recurring revenue stream tied to customer traffic and data, which can boost profitability and valuation.

omnichannel technical

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

attribution technical

Attribution is the breakdown of why an investment or portfolio produced a given return by assigning portions of the gain or loss to causes such as overall market moves, industry exposure, or specific stock choices. It matters to investors because it acts like a post-game analysis or recipe check—showing which decisions added value, which hurt performance, and whether results reflect manager skill, luck, or broader market trends, guiding future decisions and risk assessment.

data clean room technical

A data clean room is a secure, controlled environment where two or more parties can compare and analyze combined datasets without exposing raw, identifying information to each other — like two people comparing pieces of a puzzle through a frosted glass so neither sees the other's full picture. Investors care because it enables companies to measure advertising effectiveness, share customer insights, and form partnerships while reducing privacy and regulatory risk, which can protect revenue streams and unlock new monetization opportunities.

adtech technical

Adtech is the set of software, platforms and data tools that buy, sell and measure digital advertising across websites, apps and streaming services. Think of it as a digital marketplace and toolkit that helps advertisers find the right audiences, publishers sell space, and both sides track what works; for investors it drives revenue growth, efficiency and competitive edge but also exposes companies to shifting privacy rules and technology risks.

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06/16/2026 - 05:00 AM

Enabling advertisers to prove ROI across retailers, markets, and channels with interoperable, AI-powered measurement

CHICAGO & PARIS--(BUSINESS WIRE)-- Retail media investment is accelerating globally, with 67% of CMOs planning to increase spending on retail media networks (RMNs) in 2026. Yet only 53% believe today's RMNs provide adequate measurement and attribution capabilities, highlighting a critical gap in proving true business impact across retailers and markets.*

Today, NIQ (NYSE: NIQ), a leading consumer intelligence company, and Unlimitail, a leading retail media network, announced a strategic collaboration designed to help brands and retailers unlock a new era of retail media accountability through advanced measurement, consumer insights, interoperable data infrastructure, and AI-powered analytics.

This collaboration will combine Unlimitail's extensive retail media network, which spans 21 countries, 35 retailers, more than 120 retailer websites, and over 250 million loyalty cardholders, with NIQ's industry-leading measurement, analytics, and consumer intelligence capabilities. Together, the companies will help advertisers move beyond campaign metrics to understand the true business impact of retail media investments while unlocking deeper consumer and category insights and gaining a consistent view of performance across retailers, markets, and channels.

As commerce and media continue to converge, brands are under increasing pressure to connect fragmented data sources, prove return on investment, and understand the incremental impact of every marketing dollar. This collaboration gives brands the tools to do just that — grounding every onsite and offsite recommendation in a rigorous analysis of their retail position, and linking media exposure to verified sales outcomes, with one goal: helping marketers understand how campaigns truly influence shopper behavior and drive growth.

As part of the agreement, Unlimitail will deploy NIQ's measurement capabilities as a core component of its evolving technology ecosystem, alongside a new data clean room environment and enhanced AdTech infrastructure. Initial deployment will begin with Carrefour operations in France, Spain, and Brazil, with pilot programs expected to launch mid 2026.

Key Benefits of this Collaboration

Help measure sales impact by linking media exposure to verified purchases
Compare performance across markets and retailers to optimize global media investment
Activate privacy-safe collaboration through clean room environments
Provide greater transparency and accountability for retail media investments
Standardize measurement across retailer ecosystems
Deliver enhanced insights to support future AI-powered commerce and advertising applications
Generate richer consumer, category, and market insights to improve campaign planning and optimization

"Retail media is becoming one of the most important growth engines for brands and retailers, but its future depends on trust, transparency, and measurable business outcomes," said Emilie Darolles, President, West Europe, NIQ. "As commerce and media continue to converge, brands need a consistent way to understand what is driving performance across markets, retailers, and channels. Together with Unlimitail, we're helping create a more connected measurement ecosystem that enables marketers to move beyond assumptions and confidently demonstrate the impact of their investments."

This collaboration represents an important step toward breaking down long-standing silos between media and commerce data. Historically, brands have struggled to evaluate campaign effectiveness consistently across retailers, countries, and consumer audiences. By harmonizing retailer, media, and commerce data within a common framework, NIQ and Unlimitail will enable a more complete view of performance and help advertisers make smarter investment decisions.

"Retail media has evolved from an emerging channel into a strategic pillar of modern marketing," said Alexis Marcombe, Chief Executive Officer, Unlimitail. "Our ambition is to provide brands and retailers with the tools, data, and technology they need to unlock greater value from every campaign. By integrating NIQ's trusted measurement capabilities into our ecosystem, we're enabling a new level of transparency and performance accountability that will benefit advertisers, retailers, and consumers alike."

The announcement reflects a broader shift underway across the industry as brands seek to unify media, commerce, and consumer data into a unified view. Through its global data ecosystem, AI-powered analytics, and The Full View™ of consumer behavior, NIQ is helping organizations connect insights to outcomes and navigate the next era of commerce.

Representatives from both NIQ and Unlimitail will be available for media interviews during the Cannes Lions International Festival of Creativity, where retail media and measurement will be key industry themes.

About NIQ
NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.

About Unlimitail
Unlimitail is an international retail media structure offering brands and retailers the opportunity to deploy their retail media strategies in a simplified, unified and optimised way. It enables a better understanding of consumers, the activation of targeted and omnichannel marketing campaigns, as well as end-to-end measurement of the effectiveness of these campaigns, from increased visibility to increased sales. The company stands out in the market today thanks to its cutting-edge advertising technology suite, which unifies onsite and offsite, and also thanks to its global reach and the quality of its data, accumulating more than 2 billion monthly page views and covering more than 250 million addressable customers worldwide.

Forward Looking Statement
This press release contains forward-looking statements. These forward-looking statements address various matters including statements about anticipated timelines, benefits, features, and outcomes of NIQ Commerce Lab and related capabilities and other statements contained in this press release that are not historical facts. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Forward-looking statements speak only as of the date made and NIQ undertakes no obligation to update them except as required by law.

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*Based on NIQ’s CMO Outlook: Guide to 2026.