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Nielsen releases a new report highlighting that Asian Americans spend nearly equal time watching content on TV and smartphones, with 31% of their viewing time on ad-supported platforms. The report emphasizes the importance of understanding diverse experiences and perspectives to engage this audience effectively. Asian American viewership on streaming platforms is growing, with a significant impact on total minutes streamed by all U.S. audiences. The report also underscores the rise of Asian representation on screen and the influence of news media on Asian American viewers, particularly in the upcoming elections.
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Nielsen recently released its 2023 Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series report, revealing significant insights into AANHPI audiences and their consumption of television content. The report highlights that AANHPI viewers watch 27% more streaming content compared to the general population. Streaming platforms showcase over 10% AANHPI representation, significantly higher than broadcast and cable. The report also emphasizes the high bingeability of Asian-led content, which resonates with wider audiences and offers advertisers new opportunities. Key findings include that 46% of AANHPI audiences are more likely to engage with brands advertising in inclusive content. Despite a slight decline in AANHPI representation from 2021 to 2022, the report confirms the growing importance of authentic storytelling and representation on screen.
Nielsen has appointed Warren Jenson as the new Chief Financial Officer (CFO), effective April 15, 2023. Jenson will oversee the global finance organization and collaborate with leaders in Audience Measurement, Gracenote, and Analytics Portfolio to drive sustainable growth. He has over 34 years of experience, including roles at Fortune 500 companies like Amazon and Delta Airlines. Jenson replaces Linda Zukauckas, who departed last month. David Kenny, Chairman and CEO, expressed confidence in Jenson's ability to enhance the company's financial performance and support its digital transformation.
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On November 2, 2022, Neptune BidCo US Inc., an affiliate of Nielsen, announced plans to offer $1.96 billion in Senior Secured Notes due 2029. The funds will refinance its secured bridge term facility related to the acquisition of Nielsen by the Issuer and its parent, Neptune Intermediate Jersey Limited. The offering will be made primarily to qualified institutional buyers under Rule 144A of the Securities Act and will not be registered, precluding sales within the U.S. or to U.S. persons without an exemption.
Nielsen has signed a multi-year agreement with TelevisaUnivision, the leading Spanish-language media company, to utilize Nielsen ONE, a cross-platform measurement solution launching in December 2022. Starting January 2023, this partnership will provide comprehensive audience insights across TelevisaUnivision's platforms, including its streaming service ViX. This collaboration aims to enhance audience engagement and optimize advertising strategies by leveraging Nielsen's advanced analytics and Gracenote's Advanced Discovery suite.
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Nielsen Holdings plc (NYSE: NLSN) announced the completion of its sale to a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners for approximately $16 billion. Shareholders will receive $28 per share in cash. Following this transaction, Nielsen shares will cease trading on the NYSE as of October 12, 2022. CEO David Kenny expressed optimism for Nielsen's future as a private company, aiming to enhance its Nielsen ONE strategy amidst a growing media landscape.
