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Nielsen (NYSE: NLSN) released its Annual Auto Marketing Report, focusing on how multicultural consumers differ from the general car-buying populace. The study reveals that these consumers are aware of 10-20% fewer car brands, yet consider 6-7 brands when purchasing. Engaging with these groups is essential for recovery post-COVID-19. The report underscores the importance of omnichannel advertising, showing varied media preferences among Hispanic, Black, and Asian American shoppers. The data was collected through over 250,000 online surveys, covering Q1 2018 to Q2 2019.
Nielsen Holdings plc (NYSE: NLSN) will announce its second quarter 2020 financial results on August 5, 2020, at 8:00 a.m. Eastern Time. A conference call will follow to discuss these results, and interested parties can access the call via Nielsen's Investor Relations website. A press release will be available prior to the call. The replay of the call will be accessible from 11:00 a.m. Eastern Time on August 5 until 11:59 p.m. on August 12, 2020. Nielsen, a global analytics company, operates in over 100 countries and provides valuable insights for media and consumer goods sectors.
Nielsen (NYSE: NLSN) has partnered with SKU Ninja + WhyteSpyder to enhance content optimization for Walmart suppliers on Walmart.com. This collaboration integrates SKU Ninja's software into Nielsen's Connect Partner Network, offering tools for improved item discoverability, search rankings, and sales performance. The partnership aligns with Walmart's One Version of Truth program, aimed at helping suppliers navigate digital selling challenges. Industry leaders recognize the importance of optimized online content in today’s consumer-driven market.
Nielsen Brandbank and SKU Ninja + WhyteSpyder are expanding their strategic alliance to enhance digital product content for eCommerce. This partnership, recognized as Walmart's Connected Content Partners, aims to provide brands and suppliers with rich media tools for better consumer engagement. Their offerings include video hosting, 360-degree photography, and interactive product tours. As online shopping grows, the need for detailed product information is critical in aiding purchasing decisions, according to Mike Nickituk, Global Manager Director at Nielsen Brandbank.