Nepra Foods Inc. Announces Exclusive North American Distribution Agreement for Award-Winning Naki Manuka Honey

Rhea-AI Summary

Nepra Foods Inc. (OTCQB:NPRFF) has secured an exclusive North American distribution agreement with Naki New Zealand for their award-winning UMF-certified Manuka honey products, effective Q4 2025. The North American Manuka honey market, currently valued at $207 million, is projected to reach $393 million by 2035, growing at 6% annually.

Naki New Zealand, a family-owned producer, operates vertically integrated groves in the Taranaki region and has received multiple international awards, including Gold at the 2023 Paris Honey Awards. The partnership aligns with Nepra's strategy to diversify into direct-from-source supply chains and expand into consumer-facing verticals.

Positive

• Entry into premium Manuka honey market with projected $186 million addressable opportunity
• Exclusive North American distribution rights for award-winning Manuka honey products
• Access to vertically integrated supply chain with lab-verified traceability
• Partnership provides entry into resilient consumer-facing vertical to reduce volatility

Negative

• Premium pricing of Manuka honey may limit market penetration
• Limited supply due to remote locations and short bloom season could affect scalability

News Market Reaction

+7.15%

1 alert

+7.15% News Effect

On the day this news was published, NPRFF gained 7.15%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

VANCOUVER, BC / ACCESS Newswire / September 23, 2025 / Nepra Foods Inc. (CSE:NPRA)(OTCQB:NPRFF)(FSE:2P6) ("Nepra" or the "Company"), a pioneer in specialty and allergen-free food innovations driving healthier futures, announces an exclusive agreement between Nepra Foods Ltd. and Naki New Zealand, a premier family-owned producer of Unique Manuka Factor (UMF) certified Manuka honey. This strategic partnership positions Nepra as the sole North American distributor and sales team for Naki's Manuka honey products starting in Q4 2025. Further contract details remain confidential.

Market Research Future's report "The North American Manuka Honey Market Overview" notes the market, is valued at USD 207 million in 2025, is projected to reach USD 393 million by 2035 - delivering a USD 186 million addressable opportunity at a 6% growth rate^†. Consumers increasingly embrace the honey's unique antimicrobial qualities, digestive health, and immune support^†† amid growing demand for premium functional foods that align with Nepra's mission to nourish people and the planet. This partnership is consistent with Nepra's planned entry into a resilient, consumer facing verticals to diversify into direct-from-source supply chains. Reducing volatility while scaling across all North American markets. Focusing on this leading U.S. market, valued at approximately USD 207 million in 2025^†, Nepra's exclusive distribution strength positions it to capitalize on growing demand for premium natural products.

Naki's vertical integration as the owner-operator of groves in the Taranaki region ensures end-to-end control-from wild pollination to jar-delivering lab-verified traceability. This quality and potency of Manuka honey typically commands higher pricing premiums over conventional honey due to the limited supply from remote locations, purity testing, and short bloom season. E-commerce platforms open new doors for Nepra to educate and drive growth through marketing and social media campaigns about the benefits of Manuka honey. "Pairing Naki's award-proven source strength with Nepra's resources can lead to quality returns," said William Hogan, CEO of Nepra Foods.

Naki New Zealand is a globally renowned supplier-it's Taranaki-rooted UMF-certified Manuka honey that's hive-traceable, mirrors Nepra's sustainability ethos for a greener tomorrow. Naki has been awarded Gold at the 2023 Paris Honey Awards for UMF 20+ Manuka Honey, Gold at the 2021 London Honey Awards for UMF 20+ and UMF 15+ Manuka Honey, and Silver at the 2021 London International Honey Awards for UMF 12+ Manuka Honey.

About Naki New Zealand

Naki New Zealand is a family-run artisan producer of pure, award-winning Manuka honey from New Zealand's Taranaki region, prioritizing unadulterated quality and sustainability. For more, visit www.nakinewzealand.com.

About Nepra Foods Inc.

Nepra Foods is a specialty food company focused on innovative and proprietary allergen and gluten-free food ingredient technologies. The company supports food manufacturers globally with formulations, ingredients, and technical support to produce the next generation of healthy, nutritious foods. For more information on the company, visit www.neprafoods.com.

^†Garvit Vyas, North America Manuka Honey Market Research Report. (Pune: Market Research Future, 2025), https://www.marketresearchfuture.com/reports/north-america-manuka-honey-market-46400.

^††Refer to https://www.umf.org.nz/research/ for supporting information on the health benefits

Media Contact & Investor Contact

William Hogan, CEO
Email: contact@neprafoods.com

Investor Relations
Toll-Free: 844-566-1917

The CSE has neither approved nor disapproved the contents of this news release. The CSE does not accept responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains statements and information that, to the extent that they are not historical fact, constitute "forward-looking information" within the meaning of applicable securities legislation. Forward-looking information is based on the reasonable assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information, including, but not limited to, statements relating to the Company's financial performance, business development, results of operations, and those listed in filings made by the Company with the Canadian securities regulatory authorities (which may be viewed at www.sedarplus.ca). Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking statement speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company's management to predict all of such factors and to assess in advance the impact of each such factor on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. The Company does not undertake any obligation to update any forward-looking information to reflect information, events, results, circumstances or otherwise after the date hereof or to reflect the occurrence of unanticipated events, except as required by law including securities laws.

SOURCE: Nepra Foods Inc.

View the original press release on ACCESS Newswire

FAQ

What is the value of the North American Manuka honey market that NPRFF will be entering?

The North American Manuka honey market is currently valued at $207 million in 2025 and is projected to reach $393 million by 2035, growing at a 6% annual rate.

When will Nepra Foods (NPRFF) begin distributing Naki Manuka honey products?

Nepra Foods will begin distributing Naki's Manuka honey products in Q4 2025 as the exclusive North American distributor.

What awards has Naki New Zealand won for their Manuka honey?

Naki New Zealand has won Gold at the 2023 Paris Honey Awards for UMF 20+ Manuka Honey, Gold at the 2021 London Honey Awards for UMF 20+ and UMF 15+ Manuka Honey, and Silver at the 2021 London International Honey Awards for UMF 12+ Manuka Honey.

How does this partnership align with Nepra Foods' business strategy?

The partnership aligns with Nepra's strategy to diversify into direct-from-source supply chains and expand into resilient consumer-facing verticals, while reducing volatility across North American markets.

What makes Naki's Manuka honey production unique?

Naki operates vertically integrated groves in the Taranaki region with end-to-end control from wild pollination to jar, providing lab-verified traceability and ensuring premium quality.