Naturally Splendid Enterprises Ltd. has appealed a Federal Court decision that rejected its Canadian trademark application for the NATERA mark. The application was initially filed in 2013 but faced opposition from Brandstorm Inc., which claimed prior use of the similar NATIERRA mark. The Federal Court allowed Brandstorm's appeal, impacting Naturally Splendid’s trademark registration despite its ongoing right to use the NATERA mark. The company believes it has a strong case for appeal, asserting the court erred regarding the nature of the products involved. A decision on the appeal is expected in several months.
Naturally Splendid Enterprises Ltd. announced the appointment of Executive Chef Alastair Gregor as an Advisor and Consultant, enhancing its plant-based food segment. Chef Alastair, with over 40 years of culinary experience, will develop online cooking shows featuring Natera Plant Based Foods, aiming to simplify plant-based nutrition for everyday consumers. This initiative aligns with the growing trend of plant-based diets, potentially expanding the company's market reach. CEO J. Craig Goodwin expressed optimism about Chef Alastair's contributions to consumer education and brand visibility.
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