NETSOL Chosen by Sonic Automotive to Power Next-Gen Digital Retail Experience
NETSOL Technologies (Nasdaq: NTWK) has been selected by Sonic Automotive (NYSE: SAH), a Fortune 500 automotive dealership group, to spearhead a discovery engagement for developing a next-generation digital retail platform. The initiative will leverage NETSOL's Transcend Retail platform to enhance customer experience across Sonic's EchoPark Automotive operations.
The partnership aims to create a unified, omnichannel retail experience by integrating workflows and systems. NETSOL's team will work closely with Sonic stakeholders to develop a future-state blueprint that aligns with Sonic's vision for an enhanced, technology-driven retail experience. This collaboration reflects the growing trend of dealership groups adopting digital-first strategies to meet evolving consumer expectations.
NETSOL Technologies (Nasdaq: NTWK) è stata scelta da Sonic Automotive (NYSE: SAH), gruppo di concessionarie inserito nella Fortune 500, per guidare un progetto di discovery volto a sviluppare una piattaforma di vendita digitale di nuova generazione. L'iniziativa sfrutterà la piattaforma Transcend Retail di NETSOL per migliorare l'esperienza cliente nelle attività EchoPark Automotive di Sonic.
L'obiettivo della collaborazione è creare un'esperienza di vendita omnicanale e integrata, unificando flussi di lavoro e sistemi. Il team di NETSOL lavorerà a stretto contatto con gli stakeholder di Sonic per elaborare un blueprint del futuro operativo in linea con la visione di Sonic per un'esperienza retail più tecnologica. Questa partnership rispecchia la tendenza dei gruppi di concessionarie ad adottare strategie digital-first per rispondere alle esigenze dei consumatori in evoluzione.
NETSOL Technologies (Nasdaq: NTWK) ha sido seleccionada por Sonic Automotive (NYSE: SAH), un grupo de concesionarios automotrices incluido en la Fortune 500, para liderar una fase de descubrimiento con el fin de desarrollar una plataforma de ventas digitales de nueva generación. La iniciativa aprovechará la plataforma Transcend Retail de NETSOL para mejorar la experiencia del cliente en las operaciones de EchoPark Automotive de Sonic.
La asociación busca crear una experiencia de venta unificada y omnicanal mediante la integración de flujos de trabajo y sistemas. El equipo de NETSOL trabajará estrechamente con las partes interesadas de Sonic para diseñar un plan de estado futuro que se alinee con la visión de Sonic de una experiencia retail más impulsada por la tecnología. Esta colaboración refleja la creciente tendencia de los grupos de concesionarios a adoptar estrategias digital-first para satisfacer las expectativas cambiantes de los consumidores.
NETSOL Technologies (Nasdaq: NTWK)가 포춘 500 기업인 자동차 딜러 그룹 Sonic Automotive (NYSE: SAH)에 의해 차세대 디지털 리테일 플랫폼 개발을 위한 디스커버리(사전 검토) 과제를 주도할 업체로 선정되었습니다. 이 프로젝트는 NETSOL의 Transcend Retail 플랫폼을 활용해 Sonic의 EchoPark Automotive 사업 전반에 걸쳐 고객 경험을 개선하는 것을 목표로 합니다.
이번 파트너십은 워크플로와 시스템을 통합해 통합적이고 옴니채널 방식의 리테일 경험을 구축하는 데 목적이 있습니다. NETSOL 팀은 Sonic의 이해관계자들과 긴밀히 협력해 Sonic의 기술 중심 리테일 비전에 부합하는 미래 상태 청사진을 수립할 예정입니다. 이 협업은 딜러 그룹들이 변화하는 소비자 기대에 대응하기 위해 디지털 우선 전략을 채택하는 추세를 반영합니다.
NETSOL Technologies (Nasdaq: NTWK) a été choisie par Sonic Automotive (NYSE: SAH), un groupe de concessions automobiles figurant au classement Fortune 500, pour piloter une phase de discovery en vue de développer une plateforme de vente digitale de nouvelle génération. L'initiative s'appuiera sur la plateforme Transcend Retail de NETSOL afin d'améliorer l'expérience client au sein des activités EchoPark Automotive de Sonic.
Le partenariat vise à créer une expérience commerciale unifiée et omnicanale en intégrant les workflows et les systèmes. L'équipe de NETSOL travaillera en étroite collaboration avec les parties prenantes de Sonic pour élaborer un blueprint de l'état futur aligné sur la vision de Sonic d'une expérience retail renforcée par la technologie. Cette collaboration illustre la tendance croissante des groupes de concessions à adopter des stratégies digital-first pour répondre aux attentes changeantes des consommateurs.
NETSOL Technologies (Nasdaq: NTWK) wurde von Sonic Automotive (NYSE: SAH), einer in der Fortune 500 gelisteten Autohausgruppe, ausgewählt, um eine Discovery-Phase zur Entwicklung einer digitalen Retail-Plattform der nächsten Generation zu leiten. Die Initiative wird NETSOLs Transcend Retail-Plattform nutzen, um das Kundenerlebnis in Sonics EchoPark Automotive-Betrieben zu verbessern.
Ziel der Partnerschaft ist es, ein einheitliches, omnichannel Retail-Erlebnis durch die Integration von Arbeitsabläufen und Systemen zu schaffen. Das NETSOL-Team wird eng mit den Stakeholdern von Sonic zusammenarbeiten, um eine Zukunftsvision als Blueprint zu entwickeln, die mit Sonics Vorstellung eines technologiegetriebenen Retail-Erlebnisses übereinstimmt. Diese Zusammenarbeit spiegelt den Trend wider, dass Händlergruppen zunehmend digitale-first-Strategien übernehmen, um den sich wandelnden Erwartungen der Kunden gerecht zu werden.
- Strategic partnership with Fortune 500 company Sonic Automotive
- Opportunity to set industry standards for automotive digital retail
- Potential for expanded implementation across Sonic's operations
- Initial engagement limited to discovery phase only
- No immediate revenue impact disclosed
Insights
NETSOL's partnership with Fortune 500 Sonic Automotive signals potential revenue growth and validates its AI-powered retail platform strategy.
This partnership with Sonic Automotive represents a significant win for NETSOL Technologies in the competitive automotive retail software market. The deal isn't just another client acquisition—it's a Fortune 500 company choosing NETSOL's Transcend Retail platform to power its digital transformation strategy across its EchoPark Automotive operations.
The structure of this deal is particularly noteworthy. It begins with a discovery engagement to define requirements and create a roadmap for an omnichannel digital retail platform. This approach typically indicates a substantial long-term implementation will follow if the discovery phase succeeds, representing significant potential future revenue beyond the initial engagement.
What makes this partnership strategically valuable is how it positions NETSOL in the rapidly evolving automotive retail technology landscape. Dealership groups are increasingly investing in digital-first strategies as consumer buying preferences shift toward online and hybrid purchasing experiences. By securing Sonic as a flagship client, NETSOL gains both revenue and market validation of its Transcend Retail platform.
The partnership's focus on unifying workflows and enabling deeper system integration addresses core pain points in automotive retail—fragmented systems and disconnected customer experiences. If NETSOL successfully delivers on creating a seamless, connected retail journey for Sonic, it could establish a replicable model attractive to other major dealership groups.
For context on the potential scale, Sonic Automotive operates approximately 160 dealerships across the United States, with EchoPark specifically focused on used vehicles—a market segment seeing significant growth and digital transformation. This represents substantial implementation scale if the full rollout proceeds after the discovery phase.
ENCINO, Calif., Aug. 26, 2025 (GLOBE NEWSWIRE) -- NETSOL Technologies, Inc. (Nasdaq: NTWK), a leader in AI-powered solutions and services enabling OEMs, dealerships and financial institutions to sell, finance and lease assets, has announced its selection by Sonic Automotive, Inc. (NYSE: SAH), a Fortune 500 automotive and powersports dealership group, to lead a discovery engagement focused on defining the requirements and roadmap for a next-generation omnichannel digital retail platform powered by NETSOL’s Transcend Retail.
This strategic engagement supports Sonic Automotive’s continued investment in digital innovation by defining a scalable platform architecture that enhances customer experience and dealer operations across its EchoPark Automotive operations. Leveraging the capabilities of NETSOL’s Transcend Retail platform as both a foundation and a flexible framework, the engagement will explore new opportunities to unify workflows, enable deeper system integration, and support a seamless, connected retail journey.
Led by NETSOL’s Transcend Retail team in close collaboration with Sonic stakeholders, the initiative will produce a future-state blueprint aligned with Sonic’s vision for an elevated, technology-driven retail experience. This partnership reflects the broader momentum among top dealership groups embracing digital-first strategies to stay ahead of evolving consumer expectations.
“Our industry-leading digital retail platform (Transcend Retail) revolutionizes how dealerships sell, finance and deliver cars with a fully digital, integrated solution that simplifies the entire customer journey,” said Najeeb Ghauri, Founder and CEO of NETSOL Technologies Inc. “By leveraging Sonic’s current technology assets and the power of our Transcend Retail platform, we’re not just supporting Sonic’s growth in the used car market – we’re pioneering a scalable model that sets the standard for the future of automotive retail.”
“This discovery project represents a pivotal step in Sonic Automotive’s commitment to embracing digital-first retail models,” he added. “The partnership underscores a broader industry trend as leading dealership groups prioritize digital transformation to stay competitive in today’s fast-evolving automotive marketplace.”
“We take pride in delivering exceptional guest experiences and are excited to partner with NETSOL on this digital retail initiative,” said David B. Smith, Chairman and CEO of Sonic Automotive. “We look forward to developing innovative ways to enhance our digital retail operations with the Transcend Retail platform and deliver a world-class experience for our EchoPark Automotive guests.”
About NETSOL Technologies
NETSOL Technologies delivers state-of-the-art solutions for the asset finance and leasing industry, serving automotive and equipment OEMs, auto captives and financial institutions across over 30 countries. Since its inception in 1996, NETSOL has been at the cutting edge of technology, pioneering innovations with its asset finance solutions and leveraging advanced AI and cloud services to meet the complex needs of the global market. Renowned for its deep industry expertise, customer-centric approach and commitment to excellence, NETSOL fosters strong partnerships with its clients, ensuring their success in an ever-evolving landscape. With a rich history of innovation, ethical business practices and a focus on sustainability, NETSOL is dedicated to empowering businesses worldwide, securing its position as the trusted partner for leading firms around the globe.
About Sonic Automotive
Sonic Automotive, Inc., a Fortune 500 company based in Charlotte, North Carolina, is on a quest to become the most valuable diversified automotive retail and service brand in America. Our company culture thrives on creating, innovating, and providing industry leading guest experiences, driven by strategic investments in technology, teammates, and ideas that ultimately fulfill ownership dreams, enrich lives, and deliver happiness to our guests and teammates. As one of the largest automotive and powersports retailers in America, we are committed to delivering on this goal while pursuing expansive growth and taking progressive measures to be the leader in these categories. Our new platforms, programs, and people are set to drive the next generation of automotive and powersports experiences. More information about Sonic Automotive can be found at sonicautomotive.com and ir.sonicautomotive.com.
Forward-Looking Statements
This press release may contain forward-looking statements relating to the development of the Company's products and services and future operation results, including statements regarding the Company that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. The words “expects,” “anticipates,” variations of such words, and similar expressions, identify forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict. Factors that could affect the Company's actual results include the progress and costs of the development of products and services and the timing of the market acceptance. The subject Companies expressly disclaim any obligation or undertaking to update or revise any forward-looking statement contained herein to reflect any change in the company's expectations with regard thereto or any change in events, conditions or circumstances upon which any statement is based.
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