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Is the 30% Rule Unattainable in 2025? Typical U.S. Household Needs to Spend ~45% of Income to Afford the Median-priced Home

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Realtor.com (NASDAQ:NWSA) released a comprehensive housing affordability report revealing that the typical U.S. household needs to spend 44.6% of their income to afford a median-priced home as of May 2025, significantly exceeding the recommended 30% threshold.

Only three major metros - Pittsburgh (27.4%), Detroit (29.8%), and St. Louis (30.0%) - remain affordable for median-income earners using a 20% down payment and May's average mortgage rate of 6.82%. In contrast, Los Angeles leads unaffordability, requiring 104.5% of median income for housing costs, followed by San Diego (77.1%) and San Jose (72.4%).

The report suggests that increasing affordable housing supply is crucial for improving affordability, as mortgage rates are expected to remain elevated and income growth alone may not solve the issue.

Realtor.com (NASDAQ:NWSA) ha pubblicato un rapporto dettagliato sull'accessibilità abitativa che evidenzia come la famiglia media negli Stati Uniti debba destinare il 44,6% del proprio reddito per permettersi una casa dal prezzo mediano a maggio 2025, superando di molto la soglia raccomandata del 30%.

Solo tre grandi aree metropolitane - Pittsburgh (27,4%), Detroit (29,8%) e St. Louis (30,0%) - risultano ancora accessibili per chi ha un reddito mediano, considerando un acconto del 20% e il tasso ipotecario medio di maggio pari al 6,82%. Al contrario, Los Angeles è la città meno accessibile, con costi abitativi che richiedono il 104,5% del reddito mediano, seguita da San Diego (77,1%) e San Jose (72,4%).

Il rapporto sottolinea che aumentare l'offerta di abitazioni accessibili è fondamentale per migliorare la situazione, dato che i tassi ipotecari si prevede rimarranno elevati e la sola crescita del reddito potrebbe non essere sufficiente a risolvere il problema.

Realtor.com (NASDAQ:NWSA) publicó un informe exhaustivo sobre la asequibilidad de la vivienda que revela que el hogar típico en EE.UU. necesita destinar el 44.6% de sus ingresos para poder comprar una casa con precio mediano a mayo de 2025, superando significativamente el umbral recomendado del 30%.

Solo tres grandes áreas metropolitanas - Pittsburgh (27.4%), Detroit (29.8%) y St. Louis (30.0%) - siguen siendo asequibles para quienes tienen ingresos medianos, considerando un pago inicial del 20% y la tasa hipotecaria promedio de mayo del 6.82%. En contraste, Los Ángeles lidera en inaccesibilidad, requiriendo el 104.5% del ingreso mediano para los costos de vivienda, seguida por San Diego (77.1%) y San José (72.4%).

El informe sugiere que aumentar la oferta de viviendas asequibles es crucial para mejorar la asequibilidad, ya que se espera que las tasas hipotecarias se mantengan elevadas y el crecimiento de ingresos por sí solo podría no resolver el problema.

Realtor.com (NASDAQ:NWSA)는 2025년 5월 기준으로 미국의 일반 가구가 중간 가격 주택을 구매하기 위해 소득의 44.6%를 지출해야 한다는 종합 주택 구매력 보고서를 발표했으며, 이는 권장 기준인 30%를 크게 초과하는 수치입니다.

중간 소득자들이 20%의 계약금을 내고 5월 평균 모기지 금리 6.82%를 적용했을 때, 세 개의 주요 대도시 - 피츠버그(27.4%), 디트로이트(29.8%), 세인트루이스(30.0%) - 만이 여전히 주택 구매가 가능합니다. 반면, 로스앤젤레스는 중간 소득의 104.5%가 주거비용에 필요해 가장 구매가 어려우며, 그 뒤를 샌디에이고(77.1%)와 산호세(72.4%)가 잇고 있습니다.

이 보고서는 모기지 금리가 높은 수준을 유지할 것으로 예상되며, 소득 증가만으로는 문제 해결이 어려워 주택 공급 확대가 주택 구매력 개선에 필수적이라고 제안합니다.

Realtor.com (NASDAQ:NWSA) a publié un rapport complet sur l'accessibilité au logement révélant que le foyer américain moyen doit consacrer 44,6% de ses revenus pour s'offrir une maison au prix médian en mai 2025, dépassant largement le seuil recommandé de 30%.

Seules trois grandes métropoles - Pittsburgh (27,4%), Detroit (29,8%) et St. Louis (30,0%) - restent abordables pour les ménages à revenu médian, en considérant un acompte de 20% et le taux hypothécaire moyen de mai à 6,82%. En revanche, Los Angeles est la ville la moins abordable, nécessitant 104,5% du revenu médian pour les coûts de logement, suivie de San Diego (77,1%) et San Jose (72,4%).

Le rapport suggère qu'augmenter l'offre de logements abordables est essentiel pour améliorer l'accessibilité, car les taux hypothécaires devraient rester élevés et la seule croissance des revenus pourrait ne pas suffire à résoudre le problème.

Realtor.com (NASDAQ:NWSA) veröffentlichte einen umfassenden Bericht zur Erschwinglichkeit von Wohnraum, der zeigt, dass ein typischer US-Haushalt im Mai 2025 44,6% seines Einkommens für ein Haus zum Medianpreis ausgeben muss, was die empfohlene Grenze von 30% deutlich übersteigt.

Nur drei große Metropolregionen - Pittsburgh (27,4%), Detroit (29,8%) und St. Louis (30,0%) - sind für Haushalte mit mittlerem Einkommen noch erschwinglich, wenn eine Anzahlung von 20% und der durchschnittliche Hypothekenzins von 6,82% im Mai zugrunde gelegt werden. Im Gegensatz dazu führt Los Angeles die Liste der Unerschwinglichkeit an, wo die Wohnkosten 104,5% des Medianeinkommens ausmachen, gefolgt von San Diego (77,1%) und San Jose (72,4%).

Der Bericht legt nahe, dass eine Erhöhung des Angebots an bezahlbarem Wohnraum entscheidend für die Verbesserung der Erschwinglichkeit ist, da die Hypothekenzinsen voraussichtlich hoch bleiben und alleiniges Einkommenswachstum das Problem nicht lösen wird.

Positive
  • Three major metros (Pittsburgh, Detroit, St. Louis) still maintain housing affordability below 30% of median income
  • Some markets have seen home price easing due to significant new construction activity over the last 5+ years
Negative
  • Typical U.S. household needs 44.6% of income for median-priced homes, far above 30% recommendation
  • Los Angeles requires 104.5% of median income for housing costs, making homeownership impossible for average earners
  • 47 out of 50 largest metros exceed affordable housing threshold of 30%
  • Mortgage rates remain high at 6.82% with uncertain future trajectory

Insights

Housing affordability crisis worsens as Americans need 44.6% of income for median homes, with only three affordable major metros remaining.

The latest Realtor.com data reveals a severe deterioration in housing affordability nationwide, with the typical American household now needing to allocate 44.6% of income to afford a median-priced home—significantly exceeding the recommended 30% threshold. This affordability crisis has reached alarming levels in coastal markets, with Los Angeles requiring an astonishing 104.5% of median income for housing costs.

Only three major metros—Pittsburgh (27.4%), Detroit (29.8%), and St. Louis (30.0%)—remain within financial reach for median-income households using the standard 30% guideline. This represents a dramatic shrinking of affordable markets compared to historical norms.

The data reveals a stark geographical divide: Midwestern cities offer relative affordability while coastal markets have become mathematically impossible for median earners. San Diego (77.1%), San Jose (72.4%), New York (66.9%), and Boston (64.3%) all require more than double the recommended income allocation.

These affordability metrics explain declining homeownership rates, particularly in Los Angeles where renters (51.0%) now outnumber homeowners (49.0%)—significantly below the national 65.1% homeownership rate.

The persistent 6.82% mortgage rate combined with elevated home prices creates a perfect storm for affordability. The primary solution identified—increasing affordable housing supply—highlights a critical market failure. Markets with significant new construction have shown price moderation, while supply-constrained areas continue experiencing price pressure.

This sustained affordability crisis represents a fundamental shift in housing economics that will likely drive demographic changes, investment patterns, and housing policy debates in coming years. The data suggests we've reached a breaking point where traditional homeownership models are becoming unviable for average Americans in most major markets.

Pittsburgh, Detroit, and St. Louis are the only affordable large metros, while buyers in Los Angeles potentially need to spend more than 100% of the median income on a home

AUSTIN, Texas, June 25, 2025 /PRNewswire/ -- In today's major housing markets, affordability isn't just strained, it's nearly extinct. According to a Realtor.com® Affordability Report, the typical U.S. household would need to spend 44.6% of their income to afford a median-priced home as of May 2025, well above the recommended 30% threshold. As high mortgage rates and home prices continue to weigh on affordability, only three of the top 50 metros are within financial reach for median-income earners: Pittsburgh, Detroit and St. Louis.

"Earnings have risen, but homebuying costs have risen faster, which means that adhering to affordability guidelines can feel challenging if not impossible in many housing markets across the country," said Danielle Hale, Chief Economist at Realtor.com®. "While a few Midwestern markets still offer a path to homeownership for the median-income household who can make a 20% down payment, in most large metros, the dream of owning a home remains out of financial reach without significant changes to either housing supply or interest rates."

Only Three Metros Pass the Affordability Test
Using a standard 20% down payment and May's average mortgage rate of 6.82%, just three major metros allow median-income earners to purchase a median-priced home without exceeding 30% of their income, Pittsburgh, Detroit and St. Louis.

Metro Area

May Median
Listing Price

Monthly with
Tax & Ins.

Annual Mortgage
Pmt + Tax & Ins.

2025 Median
HH Income

Share of
Income

Pittsburgh, PA

$249,900

$1,664

$19,970

$72,935

27.4 %

Detroit-Warren-Dearborn, MI

$270,000

$1,798

$21,576

$72,493

29.8 %

St. Louis, MO-IL

$299,900

$1,997

$23,966

$79,869

30.0 %

These metros remain attractive to both buyers and investors due to their relatively low home prices, but sustained demand for low-priced homes threatens to erode affordability even in these strongholds.

"Detroit has always stood out for its affordability, and even with home prices rising, it remains one of the last major markets where median-income buyers still have a real shot at homeownership," said Anthony Djon, founder of Anthony Djon Luxury Real Estate. "That said, demand is picking up fast – especially in the lower price points. First-time buyers are moving with urgency because they know the window to buy affordably is narrowing."

The Coasts are Out of Reach
On the opposite end of the spectrum, the share of income required to afford a home in California's largest metros far exceeds the national norm. The story of California's lack of affordability isn't new, though the degree to which it is unaffordable may still come as a surprise. As of May 2025, the typical home in Los Angeles requires more than 104% of the area's median income, meaning the average household would be unable to cover annual housing costs, even with zero spending on anything else. Other metros including San Diego, San Jose, New York, and Boston also saw affordability ratios well above 60%.

Metro Area

May Median
Listing Price

Monthly with
Tax & Ins.

Annual Mortgage
Pmt + Tax & Ins.

2025 Median
HH Income

Share of
Income

Los Angeles-Long Beach-Anaheim, CA

$1,195,000

$7,958

$95,496

$91,380

104.5 %

San Diego-Chula Vista-Carlsbad, CA

$995,000

$6,626

$79,513

$103,066

77.1 %

San Jose-Sunnyvale-Santa Clara, CA

$1,419,500

$9,453

$113,436

$156,664

72.4 %

New York-Newark-Jersey City, NY-NJ

$795,000

$5,294

$63,531

$94,960

66.9 %

Boston-Cambridge-Newton, MA-NH

$879,000

$5,854

$70,243

$109,295

64.3 %

That being said, perhaps, it doesn't come as a surprise that 51.0% of households in the Los Angeles area are renters, and just 49.0% of households own their own homes, compared to a homeownership rate of 65.1% nationally.

What will Make America Affordable Again?
There are a couple pathways to making housing more affordable; raise incomes or lower housing costs. While higher wages could help, big pay increases that are widespread can also boost housing demand, pushing home costs higher. Lower housing costs can be achieved, either by bringing down mortgage rates or home prices. Mortgage rates are not expected to move significantly from where they currently sit and recent economic uncertainty makes it harder to predict the mortgage rate path. So what can be done?

Build more affordable homes. Home prices remain stubbornly high in markets that are in-demand but face a growing home supply gap. In contrast, home prices have eased in many markets that have seen significant new construction activity over the last 5+ years. New home supply and new home construction, especially at affordable price points, can help relieve price pressure in tight housing markets.

National & 50 Largest Metro Data (Alphabetical)

Geography

May Median
Listing Price

Monthly
Mortgage Pmt
+ Tax & Ins.

2025 Median
HH Income

Share of
Income

USA

$440,000

$2,930

$78,770

44.6 %

Atlanta-Sandy Springs-Roswell, GA

$419,900

$2,796

$87,947

38.2 %

Austin-Round Rock-San Marcos, TX

$525,000

$3,496

$102,412

41.0 %

Baltimore-Columbia-Towson, MD

$399,999

$2,664

$95,068

33.6 %

Birmingham, AL

$299,900

$1,997

$71,644

33.5 %

Boston-Cambridge-Newton, MA-NH

$879,000

$5,854

$109,295

64.3 %

Buffalo-Cheektowaga, NY

$299,900

$1,997

$71,055

33.7 %

Charlotte-Concord-Gastonia, NC-SC

$450,000

$2,997

$81,514

44.1 %

Chicago-Naperville-Elgin, IL-IN

$379,900

$2,530

$86,627

35.0 %

Cincinnati, OH-KY-IN

$354,975

$2,364

$80,109

35.4 %

Cleveland, OH

$275,000

$1,831

$68,695

32.0 %

Columbus, OH

$389,900

$2,597

$80,469

38.7 %

Dallas-Fort Worth-Arlington, TX

$440,000

$2,930

$88,783

39.6 %

Denver-Aurora-Centennial, CO

$600,000

$3,996

$106,833

44.9 %

Detroit-Warren-Dearborn, MI

$270,000

$1,798

$72,493

29.8 %

Grand Rapids-Wyoming-Kentwood, MI

$399,900

$2,663

$82,065

38.9 %

Hartford-West Hartford-East Hartford, CT

$469,450

$3,126

$94,838

39.6 %

Houston-Pasadena-The Woodlands, TX

$372,500

$2,481

$78,845

37.8 %

Indianapolis-Carmel-Greenwood, IN

$331,500

$2,208

$79,724

33.2 %

Jacksonville, FL

$405,000

$2,697

$81,893

39.5 %

Kansas City, MO-KS

$410,073

$2,731

$80,127

40.9 %

Las Vegas-Henderson-North Las Vegas, NV

$484,999

$3,230

$72,504

53.5 %

Los Angeles-Long Beach-Anaheim, CA

$1,195,000

$7,958

$91,380

104.5 %

Louisville/Jefferson County, KY-IN

$326,990

$2,178

$72,566

36.0 %

Memphis, TN-MS-AR

$350,000

$2,331

$66,946

41.8 %

Miami-Fort Lauderdale-West Palm Beach, FL

$510,000

$3,396

$74,274

54.9 %

Milwaukee-Waukesha, WI

$399,500

$2,660

$74,222

43.0 %

Minneapolis-St. Paul-Bloomington, MN-WI

$446,000

$2,970

$96,855

36.8 %

Nashville-Davidson--Murfreesboro--Franklin, TN

$548,950

$3,656

$85,166

51.5 %

New York-Newark-Jersey City, NY-NJ

$795,000

$5,294

$94,960

66.9 %

Oklahoma City, OK

$329,875

$2,197

$71,503

36.9 %

Orlando-Kissimmee-Sanford, FL

$429,900

$2,863

$74,895

45.9 %

Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

$385,000

$2,564

$88,483

34.8 %

Phoenix-Mesa-Chandler, AZ

$525,000

$3,496

$87,718

47.8 %

Pittsburgh, PA

$249,900

$1,664

$72,935

27.4 %

Portland-Vancouver-Hillsboro, OR-WA

$610,707

$4,067

$94,748

51.5 %

Providence-Warwick, RI-MA

$595,000

$3,962

$85,421

55.7 %

Raleigh-Cary, NC

$456,695

$3,041

$98,138

37.2 %

Richmond, VA

$460,000

$3,063

$87,394

42.1 %

Riverside-San Bernardino-Ontario, CA

$600,000

$3,996

$86,146

55.7 %

Sacramento-Roseville-Folsom, CA

$639,000

$4,255

$93,641

54.5 %

San Antonio-New Braunfels, TX

$340,000

$2,264

$73,281

37.1 %

San Diego-Chula Vista-Carlsbad, CA

$995,000

$6,626

$103,066

77.1 %

San Francisco-Oakland-Fremont, CA

$998,800

$6,651

$133,542

59.8 %

San Jose-Sunnyvale-Santa Clara, CA

$1,419,500

$9,453

$156,664

72.4 %

Seattle-Tacoma-Bellevue, WA

$799,000

$5,321

$113,456

56.3 %

St. Louis, MO-IL

$299,900

$1,997

$79,869

30.0 %

Tampa-St. Petersburg-Clearwater, FL

$417,500

$2,780

$73,079

45.7 %

Tucson, AZ

$398,000

$2,650

$67,909

46.8 %

Virginia Beach-Chesapeake-Norfolk, VA-NC

$415,000

$2,764

$80,312

41.3 %

Washington-Arlington-Alexandria, DC-VA-MD-WV

$634,900

$4,228

$123,209

41.2 %

Methodology: Monthly payment assumes May 2025 average Freddie Mac mortgage rate (6.82%), 20% down payment and a tax and insurance rate of 1.72% annually. 'Affordable' refers to the 30% rule-of-thumb, which suggests that households should spend 30% or less of their annual income on housing. The median household is a 2025 estimate based on the latest Census data. Median listing prices are from May 2025.

About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media Contact: Asees Singh, press@realtor.com

Cision View original content:https://www.prnewswire.com/news-releases/is-the-30-rule-unattainable-in-2025-typical-us-household-needs-to-spend-45-of-income-to-afford-the-median-priced-home-302490178.html

SOURCE Realtor.com

FAQ

What percentage of income do Americans need to afford a median-priced home in 2025?

According to Realtor.com's report, the typical U.S. household needs to spend 44.6% of their income to afford a median-priced home as of May 2025.

Which U.S. cities are still considered affordable for homebuyers in 2025?

Only three major metros remain affordable: Pittsburgh (27.4% of income), Detroit (29.8%), and St. Louis (30.0%), based on median income and home prices.

What is the most unaffordable housing market in the U.S. in 2025?

Los Angeles is the most unaffordable market, requiring 104.5% of the area's median income to afford a median-priced home, followed by San Diego (77.1%) and San Jose (72.4%).

What solutions does Realtor.com suggest for improving housing affordability?

The main solution proposed is to build more affordable homes, as markets with significant new construction have seen price easing. Higher wages alone may not help as they can increase housing demand and prices.

What mortgage rate was used in Realtor.com's May 2025 affordability calculations?

The calculations used an average mortgage rate of 6.82% with a 20% down payment and annual tax and insurance rate of 1.72%.
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