Luxury Prices Extend 31-Month Run of Annual Declines, but 12 Markets Buck the Trend, Realtor.com® Finds

The analysis measures asking prices rather than completed sales and covers 43 metros averaging at least 500 million-dollar listings.

Rhea-AI Summary

Realtor.com reported that the national luxury housing entry price fell for the 31st consecutive month of annual declines. The October 2026 threshold for the top 10% of listings was $1,197,014, down 2.3% year over year. Thresholds for the top 5% and top 1% fell 4.1% and 6.2%, respectively, to $1,873,040 and $5,125,874.

Luxury listings moved faster: the top 10% spent a median 73 days on the market, five fewer than a year earlier. Million-dollar listings represented 12.3% of inventory, down 0.5 percentage points. Twelve metros recorded annual luxury price gains of at least 1%, including five in Florida. Naples led with a 9.0% increase, followed by North Port-Bradenton-Sarasota at 7.7%. Bridgeport-Stamford-Danbury ranked as the most expensive luxury market at $3,960,000, despite a 6.8% annual decline.

News Explained

These figures track prices on active existing-home listings—not completed sale prices—so the reported national decline and metro gains describe listing-price thresholds, not what homes ultimately sold for.

Key Figures

National luxury threshold: $1,197,014; down 2.3% year over year Annual decline streak: 31 consecutive months High-end luxury threshold: Down 4.1% year over year +4 more

National luxury threshold

$1,197,014; down 2.3% year over year

October 2026

Annual decline streak

31 consecutive months

National luxury threshold

High-end luxury threshold

Down 4.1% year over year

Top 5% of listings

Ultraluxury threshold

Down 6.2% year over year

Top 1% of listings

Markets with annual price gains

12 markets; 5 in Florida

Gains of at least 1%

Naples luxury price change

Up 9.0% year over year

Naples-Marco Island

Million-dollar listing share

12.3%; down 0.5 percentage points year over year

October 2026

Key Terms

percentile

1 terms

percentile technical

"90th percentile representing entry-level luxury"

A percentile shows where a number sits within a group by indicating the percentage of items that are equal to or below it — for example, being in the 80th percentile means you scored higher than 80% of the group. For investors, percentiles turn raw figures like returns, growth rates, or valuation ratios into a simple rank so you can quickly see whether a company, fund or metric is above or below peers, helping with comparisons and risk-aware decisions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Florida accounts for five of the 12 metros with rising luxury prices; Naples, Fla., leads with a 9.0% annual gain

AUSTIN, Texas, Nov. 9, 2026 /PRNewswire/ -- The national entry point to luxury housing fell to $1,197,014 in October, down 2.3% from a year ago and marking the 31st consecutive month of annual declines, according to the October 2026 Luxury Housing Report released today. Florida emerged as a bright spot in a cooling national luxury market, accounting for five of the 12 metros that posted annual price gains of at least 1%.

Declines reached every luxury tier. The threshold for the top 5% of listings fell 4.1% year over year, while the top 1% fell 6.2%. At the same time, luxury homes are selling faster than a year ago. Listings at the 90th percentile spent a median of 73 days on the market, five days fewer than last October, while the typical listing took 63 days, essentially unchanged.

Florida had five of the 12 markets where luxury prices rose at least 1%, including Naples; North Port-Bradenton-Sarasota; Cape Coral-Fort Myers; Miami-Fort Lauderdale-West Palm Beach and Tampa-St. Petersburg-Clearwater. The South accounted for eight of the 12 markets.

"Florida's luxury bright spots have more in common than rising prices," said Anthony Smith, senior economist at Realtor.com^®. "Million-dollar inventory is shrinking and luxury listings are spending less time on the market in most of them. That smaller pool of available homes may be helping support prices, even as luxury thresholds fall nationally."

National Luxury Overview, October 2026
The pullback was sharper at the top of the market, with the ultraluxury threshold falling about 2.7 times as fast as the entry-level luxury threshold.

Pricing	October 2026	Monthly Change	YoY Change
Luxury Threshold 90th Percentile	$1,197,014	-0.2 %	-2.3 %
High-End Luxury Threshold 95th Percentile	$1,873,040	-0.7 %	-4.1 %
Ultra Luxury Threshold 99th Percentile	$5,125,874	0.0 %	-6.2 %
Million-Dollar Listing Share	12.3 %	-0.2pp	-0.5pp

Listings at the 95th percentile spent a median of 81 days on the market, four days fewer than a year ago, while those at the 99th percentile spent 97 days, six days fewer than a year ago. Million-dollar listings made up 12.3% of the market, down 0.5 percentage points from a year ago.

Bridgeport, Conn., Takes the Top Spot Among the Most Expensive Luxury Markets
Bridgeport-Stamford-Danbury, Conn., ranked as the most expensive luxury market in October, with the 10% most expensive listings starting at $3,960,000, or 3.3 times the national luxury entry point. The metro moved up from fourth in September after a 10.1% monthly increase, though its threshold remained 6.8% below a year ago.

Los Angeles-Long Beach-Anaheim, Calif., ranked second at nearly $3.9 million, followed by Naples-Marco Island, Fla., at roughly $3.8 million. Naples was the only market in the top 10 with an annual gain, up 9.0%. The other nine declined, led by San Jose, Calif., down 12.1%, and New York-Newark-Jersey City, down 11.3%.

Top 10 Most Expensive Metropolitan Luxury Markets

Rank	Area	10% Most Expensive Listings  Start at:	10% Most Expensive  MoM	10% Most Expensive  YoY	Average Annual Million- Dollar Listings Count	Multiple to National Luxury Entry Price
1	Bridgeport-Stamford-Danbury, CT	$3,960,000	10.1 %	-6.8 %	536	3.3
2	Los Angeles-Long Beach-Anaheim, CA	$3,894,194	-1.4 %	-2.6 %	9,194	3.3
3	Naples-Marco Island, FL	$3,753,333	1.6 %	9.0 %	2,081	3.1
4	Kahului-Wailuku, HI	$3,686,000	-2.7 %	-2.8 %	702	3.1
5	San Jose-Sunnyvale- Santa Clara, CA	$3,298,000	-1.5 %	-12.1 %	1,116	2.8
6	Oxnard-Thousand Oaks-Ventura, CA	$2,899,100	3.7 %	-3.4 %	630	2.4
7	Crestview-Fort Walton Beach-Destin, FL	$2,785,400	-2.8 %	-2.4 %	1,283	2.3
8	San Diego-Chula Vista-Carlsbad, CA	$2,695,000	-0.1 %	-6.9 %	2,181	2.3
9	New York-Newark- Jersey City, NY-NJ	$2,677,006	2.3 %	-11.3 %	11,453	2.2
10	San Francisco- Oakland- Fremont, CA	$2,572,927	2.9 %	-7.1 %	2,237	2.1

Not Every Luxury Market is Cooling
Behind Naples, North Port-Bradenton-Sarasota, Fla., recorded the second-largest annual gain at 7.7%, followed by Charleston-North Charleston, S.C., at 4.7%. Raleigh-Cary, N.C., and Boise City, Idaho, rounded out the top five, up 4.3% and 4.2%, respectively.

Outside Florida, higher luxury thresholds did not necessarily mean faster-moving listings. Market times lengthened in six of the seven other metros with price gains, while million-dollar inventory grew in all seven. Price growth also reached beyond entry-level luxury. Eight of the gaining metros saw increases across all three luxury tiers. Charleston's ultraluxury threshold jumped 18.7% to about $8.0 million, while Boise's rose 16.6% to roughly $3.5 million.

Luxury Markets with the Highest Annual Price Growth

Rank	Area	10% Most Expensive Listings Start at:	10% Most Expensive  YoY	Median Days on Market (Top 10%)	Days on Market  YoY (Days)
0	USA	$1,197,014	-2.3 %	73	5 days faster
1	Naples-Marco Island, FL	$3,753,333	9.0 %	100	27 days faster
2	North Port-Bradenton- Sarasota, FL	$1,796,850	7.7 %	118	9 days faster
3	Charleston-North Charleston, SC	$2,087,280	4.7 %	79	8 days slower
4	Raleigh-Cary, NC	$1,095,500	4.3 %	88	5 days slower
5	Boise City, ID	$1,395,600	4.2 %	61	1 day slower
6	Cape Coral-Fort Myers, FL	$1,100,000	4.1 %	94	18 days faster
7	Miami-Fort Lauderdale- West Palm Beach, FL	$2,301,651	4.1 %	106	1 day slower
8	Nashville-Davidson- Murfreesboro-Franklin, TN	$1,649,528	3.6 %	93	4 days slower
9	Atlantic City-Hammonton, NJ	$2,394,625	3.0 %	64	No change
10	Las Vegas-Henderson- North Las Vegas, NV	$1,196,475	2.2 %	73	7 days slower
11	Tampa-St. Petersburg- Clearwater, FL	$1,076,545	2.1 %	88	13 days faster
12	Detroit-Warren-Dearborn, MI	$719,087	1.0 %	56	8 days slower

Methodology
All data in this report is sourced from Realtor.com^® listing trends as of October 2026, reflecting active inventory of existing homes, including single-family residences, condos, townhomes, row homes and co-ops. Listings reflect only those provided by MLS platforms to Realtor.com^® via a listing feed. New-construction listings are excluded unless actively listed on participating MLSs.

Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.

Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, analysis was limited to metros or micros with a minimum threshold of active million-dollar listings on average over the past year. Market-level analysis in this report covers the 43 metropolitan areas that averaged at least 500 million-dollar listings over the 12 months through October 2026.

Historical listing trend data extends to July 2016. Year-over-year comparisons in this report use October 2025 as the baseline.

Luxury by the Numbers
90th percentile = Entry-level luxury (top 10% of prices)
95th percentile = High-end luxury
99th percentile = Ultraluxury (often rare or custom properties)

About Realtor.com^®
For over 30 years, Realtor.com^® has connected buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR^® agents recommend, Realtor.com^® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Janice McDill, press@realtor.com

View original content:https://www.prnewswire.com/news-releases/luxury-prices-extend-31-month-run-of-annual-declines-but-12-markets-buck-the-trend-realtorcom-finds-302932288.html

SOURCE Realtor.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How much did Realtor.com’s luxury housing price threshold fall in October 2026?

The national entry-level luxury threshold fell 2.3% year over year to $1,197,014 in October 2026, marking 31 consecutive months of annual declines. This threshold represents the top 10% of listing prices, rather than completed sale prices.

Which luxury housing markets had the highest annual price growth in Realtor.com’s October 2026 report?

Naples-Marco Island led with 9.0% annual growth, followed by North Port-Bradenton-Sarasota at 7.7%. Charleston-North Charleston rose 4.7%, Raleigh-Cary increased 4.3%, and Boise City gained 4.2%. Twelve metros recorded increases of at least 1%, including five in Florida.

How does Realtor.com define luxury housing and select markets for its October 2026 report?

Realtor.com defines luxury using market-specific listing-price percentiles: the 90th percentile for entry-level luxury, the 95th for high-end luxury and the 99th for ultraluxury. Market-level analysis covers 43 metros averaging at least 500 million-dollar listings over the 12 months through October 2026. Data comes from participating multiple listing service feeds; new construction is excluded unless actively listed on those services.