Post Heads West: New York Post Media Group Launches "The California Post"
News Corp's (NASDAQ:NWSA) New York Post Media Group announced the launch of The California Post, a new media venture set to debut in early 2026. The Los Angeles-based publication will deliver content across multiple platforms, including print, digital, and social media channels. The expansion comes as The Post Digital Network reports 90 million unique visitors in June, with Los Angeles representing the second-largest concentration of Post readers at 3.5 million monthly unique visitors.
News Corp veteran Nick Papps has been appointed as Editor-in-Chief of The California Post. The venture aims to address the growing news desert in Los Angeles, despite its 13 million monthly digital news readers. The New York Post has achieved three consecutive years of profitability since FY2022, positioning this expansion as a strategic move to strengthen its national presence.
[ "Expansion into second-largest Post readership market with 3.5 million monthly unique visitors in LA", "Strong digital presence with 90 million unique visitors to Post Digital Network", "Three consecutive years of profitability since FY2022", "Strategic timing ahead of LA Olympics and World Cup events" ]News Corp (NASDAQ:NWSA) tramite il New York Post Media Group ha annunciato il lancio di The California Post, una nuova iniziativa mediatica che debutterà all'inizio del 2026. La pubblicazione con sede a Los Angeles offrirà contenuti su più piattaforme, inclusi stampa, digitale e social media. Questa espansione arriva mentre The Post Digital Network registra 90 milioni di visitatori unici a giugno, con Los Angeles che rappresenta la seconda concentrazione più grande di lettori del Post, con 3,5 milioni di visitatori unici mensili.
Il veterano di News Corp, Nick Papps, è stato nominato Direttore Responsabile di The California Post. L'iniziativa mira a colmare il crescente deserto informativo a Los Angeles, nonostante i suoi 13 milioni di lettori digitali mensili. Il New York Post ha raggiunto tre anni consecutivi di redditività dal FY2022, rendendo questa espansione una mossa strategica per rafforzare la presenza nazionale.
- Espansione nel secondo mercato di lettori più grande del Post con 3,5 milioni di visitatori unici mensili a Los Angeles
- Forte presenza digitale con 90 milioni di visitatori unici al Post Digital Network
- Tre anni consecutivi di redditività dal FY2022
- Tempistica strategica in vista delle Olimpiadi di Los Angeles e dei Mondiali
News Corp (NASDAQ:NWSA) a través del New York Post Media Group anunció el lanzamiento de The California Post, una nueva iniciativa mediática que debutará a principios de 2026. La publicación con sede en Los Ángeles ofrecerá contenido en múltiples plataformas, incluyendo impresión, digital y redes sociales. Esta expansión ocurre mientras The Post Digital Network reporta 90 millones de visitantes únicos en junio, con Los Ángeles como la segunda concentración más grande de lectores del Post, con 3,5 millones de visitantes únicos mensuales.
El veterano de News Corp, Nick Papps, ha sido nombrado Editor en Jefe de The California Post. La iniciativa busca abordar el creciente desierto informativo en Los Ángeles, a pesar de sus 13 millones de lectores digitales mensuales. El New York Post ha logrado tres años consecutivos de rentabilidad desde el FY2022, posicionando esta expansión como un movimiento estratégico para fortalecer su presencia nacional.
- Expansión en el segundo mercado más grande de lectores del Post con 3,5 millones de visitantes únicos mensuales en Los Ángeles
- Fuerte presencia digital con 90 millones de visitantes únicos en Post Digital Network
- Tres años consecutivos de rentabilidad desde FY2022
- Momento estratégico antes de los Juegos Olímpicos de Los Ángeles y eventos de la Copa Mundial
News Corp (NASDAQ:NWSA)의 뉴욕 포스트 미디어 그룹이 2026년 초에 선보일 새로운 미디어 사업 The California Post의 출범을 발표했습니다. 로스앤젤레스에 본사를 둔 이 출판물은 인쇄물, 디지털, 소셜 미디어 채널 등 다양한 플랫폼을 통해 콘텐츠를 제공할 예정입니다. 이번 확장은 6월에 9천만 명의 고유 방문자를 기록한 The Post Digital Network의 성장과 함께, 로스앤젤레스가 월간 350만 명의 고유 방문자로 두 번째로 큰 포스트 독자층을 형성하고 있는 점에 힘입은 것입니다.
News Corp 베테랑인 닉 팹스(Nick Papps)가 The California Post의 편집장으로 임명되었습니다. 이 사업은 월간 1,300만 명의 디지털 뉴스 독자가 있음에도 불구하고 로스앤젤레스 내 증가하는 뉴스 사막 문제를 해결하는 것을 목표로 합니다. 뉴욕 포스트는 FY2022 이후 3년 연속 흑자를 기록하며, 이번 확장을 전국적 입지를 강화하기 위한 전략적 조치로 자리매김하고 있습니다.
- 월간 350만 명의 고유 방문자를 보유한 로스앤젤레스에서 두 번째로 큰 포스트 독자 시장으로 확장
- 포스트 디지털 네트워크에서 9천만 명의 고유 방문자로 강력한 디지털 존재감 확보
- FY2022 이후 3년 연속 흑자 기록
- 로스앤젤레스 올림픽 및 월드컵 이벤트를 앞둔 전략적 시기
News Corp (NASDAQ:NWSA) via le New York Post Media Group a annoncé le lancement de The California Post, une nouvelle initiative médiatique prévue pour début 2026. Cette publication basée à Los Angeles proposera du contenu sur plusieurs plateformes, incluant l'impression, le digital et les réseaux sociaux. Cette expansion intervient alors que The Post Digital Network a enregistré 90 millions de visiteurs uniques en juin, Los Angeles représentant la deuxième plus grande concentration de lecteurs du Post avec 3,5 millions de visiteurs uniques mensuels.
Le vétéran de News Corp, Nick Papps, a été nommé rédacteur en chef de The California Post. Ce projet vise à combler le désert médiatique croissant à Los Angeles, malgré ses 13 millions de lecteurs numériques mensuels. Le New York Post affiche trois années consécutives de rentabilité depuis l’exercice 2022, faisant de cette expansion un mouvement stratégique pour renforcer sa présence nationale.
- Expansion dans le deuxième plus grand marché de lecteurs du Post avec 3,5 millions de visiteurs uniques mensuels à Los Angeles
- Forte présence digitale avec 90 millions de visiteurs uniques sur Post Digital Network
- Trois années consécutives de rentabilité depuis l’exercice 2022
- Timing stratégique avant les Jeux Olympiques de Los Angeles et la Coupe du Monde
News Corp (NASDAQ:NWSA) kündigte über die New York Post Media Group die Einführung von The California Post an, einem neuen Medienprojekt, das Anfang 2026 starten soll. Die in Los Angeles ansässige Publikation wird Inhalte über mehrere Plattformen anbieten, darunter Print, Digital und soziale Medien. Die Expansion erfolgt, während das Post Digital Network im Juni 90 Millionen einzigartige Besucher verzeichnete, wobei Los Angeles mit 3,5 Millionen monatlichen einzigartigen Besuchern die zweitgrößte Leserschaft des Post darstellt.
Der erfahrene News Corp Mitarbeiter Nick Papps wurde zum Chefredakteur von The California Post ernannt. Das Projekt zielt darauf ab, die wachsende Informationswüste in Los Angeles zu bekämpfen, trotz der 13 Millionen monatlichen digitalen Nachrichtenleser. Die New York Post erzielte seit dem Geschäftsjahr 2022 drei Jahre in Folge Gewinne, was diese Expansion zu einem strategischen Schritt macht, um die nationale Präsenz zu stärken.
- Expansion in den zweitgrößten Post-Lesermarkt mit 3,5 Millionen monatlichen einzigartigen Besuchern in LA
- Starke digitale Präsenz mit 90 Millionen einzigartigen Besuchern im Post Digital Network
- Drei Jahre in Folge Profitabilität seit dem Geschäftsjahr 2022
- Strategisches Timing vor den Olympischen Spielen in LA und der Weltmeisterschaft
- None.
- Entering competitive media market with established players
- Significant investment required for new staff and operations
- Challenging environment for publishers noted in press release
Insights
News Corp expands NY Post to California, leveraging existing profitability and digital reach in a strategic geographic expansion.
News Corp's launch of The California Post represents a strategic geographic expansion of its profitable New York Post brand. This move targets California—the most populous US state—where the company already has 7.3 million monthly unique visitors across the state (3.5 million in Los Angeles alone).
The timing appears calculated: The Post Digital Network currently attracts 90 million unique visitors monthly, with 90% already outside the New York market. More importantly, the company notes three consecutive years of profitability for the New York Post starting in FY2022—a rare achievement in today's challenging publishing landscape.
This expansion leverages existing digital strength where the NY Post reportedly already outranks leading LA-based publications in desktop viewership. The multi-platform approach (print, digital, social, audio, video) aims to maximize revenue streams while capitalizing on upcoming high-profile events like the Olympics and World Cup.
Beyond content syndication, News Corp is establishing The California Post as a separate entity with dedicated staff and leadership, appointing News Corp veteran Nick Papps as Editor-in-Chief. This suggests a substantial investment rather than merely repurposing existing content for the California market.
The expansion positions News Corp to better monetize its existing West Coast audience while potentially increasing advertising revenue through more targeted regional offerings. For investors, this represents a calculated growth initiative building upon proven profitability in the New York market.
New Los Angeles-Based Media Venture to Bring World Class Coverage and Indispensable Reporting to
The California Post will be headquartered in
This new venture is launching at the right time for NYPMG,
NYPMG has appointed News Corp veteran Nick Papps as The California Post's Editor-in-Chief. Papps has nearly two decades of editorial leadership, and has helped drive editorial and commercial success at multiple publications. He has also served as News Corp Australia's West Coast Correspondent for nearly three years and was based in Los Angeles.
Now more than ever, Californians need a media outlet dedicated to common sense, clever coverage of the most important issues, many of which are ignored or dismissed by current print and digital outlets. Despite its vibrancy—as well as the upcoming Olympic Games and World Cup—California lacks a voice that will hold leaders to account as they attempt to tackle the most critical issues facing residents. In fact,
Perhaps that's why The New York Post already outranks the leading LA-based publication when it comes to desktop viewership according to Comscore, and is gaining ground in every corner of the state.
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"This is the next manifestation of our national brand," said Keith Poole, Editor-in-Chief of The New York Post. "
"I am also thrilled to welcome Nick Papps to The Post family," continued Poole. "Nick has a keen sense for the stories that matter, an understanding of what makes
"Our content is read everywhere from the corner store to the corner office," added Sean Giancola, CEO of New York Post Media Group. "We are trusted by millions for our direct and plain-spoken approach to news, and The New York Post has been the voice of the people in
The California Post will operate as a separate entity under the New York Post Media Group and will launch in early 2026.
If you are a reporter, editor or audience development professional, especially in the
About New York Post Media Group
New York Post Media Group is home to the oldest continuously-published daily newspaper in
View original content:https://www.prnewswire.com/news-releases/post-heads-west-new-york-post-media-group-launches-the-california-post-302520925.html
SOURCE The New York Post
FAQ
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