Realtor.com® Debuts Spotlight Listings to Help Agents Maximize Listing Visibility and Close More Sales
Realtor.com (NWS) on November 12, 2025 launched Spotlight Listings, a premium listing product that gives properties elevated placement in search results, maps, expanded listing pages and ZIP-targeted recommendation emails to reach high-intent buyers.
The company also rolled out enhanced Local Expert℠ features: targeted high-visibility ads, an enhanced agent profile with featured placement in Agent Search, ability to showcase recent sales and reviews, and detailed performance reporting. The release states that agents using Local Expert close five times as many deals. Realtor.com positions the products as a combined “better together” bundle to boost agent and listing visibility and attract qualified buyers.
Realtor.com (NWS) il 12 novembre 2025 ha lanciato Spotlight Listings, un prodotto di annuncio premium che offre alle proprietà una posizione privilegiata nei risultati di ricerca, sulle mappe, pagine di listing espanse e email di raccomandazione mirate per ZIP per raggiungere acquirenti ad alta intenzione.
L'azienda ha anche introdotto funzionalità potenziate di Local Expert℠: annunci mirati ad alta visibilità, un profilo agente migliorato con posizionamento in primo piano nella Ricerca Agenti, possibilità di mostrare vendite recenti e recensioni, e reportistica dettagliata delle prestazioni. La nota di rilascio afferma che gli agenti che usano Local Expert chiudono cinque volte più affari. Realtor.com presenta i prodotti come un pacchetto combinato “meglio insieme” per aumentare la visibilità degli agenti e degli annunci e attrarre acquirenti qualificati.
Realtor.com (NWS) el 12 de noviembre de 2025 lanzó Spotlight Listings, un producto de listado premium que otorga a las propiedades una posición elevada en los resultados de búsqueda, en los mapas, en páginas de listado ampliadas y en correos electrónicos de recomendación dirigidos por ZIP para alcanzar compradores con alta intención.
La empresa también implementó características mejoradas de Local Expert℠: anuncios de alta visibilidad dirigidos, un perfil de agente mejorado con colocación destacada en la Búsqueda de Agentes, la posibilidad de mostrar ventas recientes y reseñas, y reportes de rendimiento detallados. El comunicado indica que los agentes que usan Local Expert cierran cinco veces más tratos. Realtor.com presenta los productos como un paquete combinado “mejor juntos” para aumentar la visibilidad de agentes y listados y atraer compradores calificados.
Realtor.com (NWS)는 2025년 11월 12일에 Spotlight Listings를 출시했습니다. 이는 프리미엄 리스팅 상품으로, 매물에 검색 결과, 지도, 확장된 리스팅 페이지에서의 노출 및 ZIP 타깃 추천 이메일을 통해 높은 의도를 가진 구매자에게 도달하도록 합니다.
또한 Local Expert℠ 기능을 향상시켰습니다: 고가시성 광고 타깃, 에이전트 검색에서의 추천 배치를 포함한 향상된 에이전트 프로필, 최근 매매 및 리뷰를 보여줄 수 있는 기능, 그리고 상세한 성과 보고서. 릴리스에 따르면 Local Expert를 사용하는 에이전트는 거래를 다섯 배 더 많이 성사시킨다고 합니다. Realtor.com은 이 제품들을 함께 사용할 때의 시너지를 강조하며 에이전트와 리스팅의 가시성을 높이고 자격 있는 구매자를 끌어들이는 번들로 제시합니다.
Realtor.com (NWS) a lancé le Spotlight Listings le 12 novembre 2025, un produit d’annonces premium qui offre aux propriétés une placement privilégé dans les résultats de recherche, sur les cartes, des pages d’annonces élargies et des emails de recommandation ciblés par code postal pour atteindre des acheteurs à forte intention.
L’entreprise a également déployé des fonctionnalités améliorées de Local Expert℠ : des publicités ciblées à forte visibilité, un profil d’agent amélioré avec un placement en vedette dans la Recherche d’Agents, la possibilité de présenter des ventes récentes et des avis, et des rapports de performance détaillés. Le communiqué indique que les agents utilisant Local Expert concluent cinq fois plus d’affaires. Realtor.com présente les produits comme un ensemble « mieux ensemble » pour accroître la visibilité des agents et des annonces et attirer des acheteurs qualifiés.
Realtor.com (NWS) hat am 12. November 2025 Spotlight Listings eingeführt, ein Premium-Listungsprodukt, das Immobilien eine erhöhte Platzierung in Suchergebnissen, Karten, erweiterten Listenseiten und ZIP-gezielten Empfehlungs-E-Mails bietet, um Käufer mit hoher Absicht zu erreichen.
Das Unternehmen hat außerdem erweiterte Local Expert℠-Funktionen eingeführt: zielgerichtete Anzeigen mit hoher Sichtbarkeit, ein verbessertes Agentenprofil mit vorgestellter Platzierung in der Agentensuche, die Möglichkeit, aktuelle Verkäufe und Bewertungen zu zeigen, und detaillierte Leistungsberichte. Die Mitteilung besagt, dass Agenten, die Local Expert nutzen, fünfmal mehr Deals abschließen. Realtor.com positioniert die Produkte als ein kombiniertes „besser zusammen“-Paket, um die Sichtbarkeit von Agenten und Listen zu erhöhen und qualifizierte Käufer anzuziehen.
Realtor.com (NWS) أطلقت Spotlight Listings في 12 نوفمبر 2025، وهو منتج قائمة مميزة يمنح العقارات وضعاً مميزاً في نتائج البحث، الخرائط، صفحات القوائم الموسّعة، ورسائل بريدية مخصصة حسب الرمز البريدي للوصول إلى المشترين بنوايا عالية.
كما أطلقت الشركة ميزات محسّنة لـ Local Expert℠: إعلانات عالية الرؤية المستهدَفة، ملف وكيل محسّن مع وضع مُموَّز في البحث عن الوكلاء، إمكانية عرض صفقات البيع الأخيرة والتقييمات، وتقرير أداء تفصيلي. كما ورد في البيان أن الوكلاء الذين يستخدمون Local Expert ينهون صفقات بمعدل خمس مرات أكثر. تطرح Realtor.com هذه المنتجات كحزمة مدمجة «أفضل معاً» لزيادة وضوح الوكلاء والقوائم وجذب المشترين المؤهلين.
- Agents using Local Expert close 5x as many deals
- Spotlight Listings adds elevated search and map placement
- Listings featured in ZIP-targeted recommendation emails
- Enhanced Listing Detail Pages with an expanded gallery
- Local Expert adds featured Agent Search placement
- None.
Insights
Realtor.com® launched Spotlight Listings and upgraded Local Expert℠ to boost agent/listing visibility; uptake and pricing will determine real impact.
These features package premium placement and stronger agent branding into paid offerings that aim to increase listing views and lead quality. Spotlight Listings raises placement in search, maps and emails to targeted ZIPs while Local Expert℠ enlarges agent profiles, ad placement and reporting; together they create layered exposure across the site.
Effectiveness depends on adoption rates, pricing structure, and measurable conversion from views to signed listings or closed deals. The claim that agents who use Local Expert℠ "close five times as many deals" is a material performance metric to verify before treating it as proven ROI. Watch adoption, click‑through and conversion metrics over the next
New enhancements to Local Expert℠, paired with Spotlight Listings, gives agents a one-two punch to boost their personal brand and get in front of serious buyers and sellers in today's shifting market
As the housing landscape shifts and buyers gain more leverage, listing agents face growing pressure to prove their value to sellers and ensure for-sale listings stand out. Spotlight Listings gives properties premium placement and double the visibility with Realtor.com®'s engaged audience, helping listings agents attract more qualified buyers and deliver faster results for sellers.
At the same time, the Local Expert℠ product acts as a digital billboard on Realtor.com®, allowing buyer and listing agents to showcase recent sales, ratings or reviews, as well as build credibility with potential clients through targeted, high-visibility ads, an enhanced, eye-catching profile and detailed performance reporting.
"As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand," said Owais Siddiqui, Realtor.com® Senior Director of Product Management. "Spotlight Listings and Local Expert℠ deliver a powerful combination – Spotlight Listings helps sellers elevate visibility with serious buyers, while Local Expert℠ helps agents to build lasting brand recognition and drive new business."
These new and enhanced offerings make it easier than ever for agents to succeed in today's market.
- New Spotlight Listings: Gives agents the ability to showcase properties with premium placements on Realtor.com® designed to capture attention, drive more views and engagement, and attract serious buyers. With elevated positioning in search results and maps, plus enhanced Listing Detail Pages featuring an expanded gallery with an emphasis on property visuals, Spotlight Listings help agents boost listing visibility and demonstrate their value to sellers. It's available to promote single-family homes, apartments, condos, farm, land and mobile properties. Listings are even featured in ZIP-targeted listing recommendation emails sent to high-intent buyers in the local market.
- Enhanced Local Expert℠ product: A real estate professional's online billboard. Puts an agent's brand front and center with targeted, high-visibility ads across Realtor.com® and an enhanced eye-catching agent profile with new featured placement in Agent Search. Agents can showcase their expertise, highlight recent home sales and client reviews, and build trust with buyers and sellers in their local markets. The tool provides access to detailed reporting so agents can measure ad performance and optimize accordingly. Agents who use the Local Expert℠ marketing solution close five times as many deals.
Together, Spotlight Listings and Local Expert products form a "better together" bundle that empowers agents to boost their visibility in search results on Realtor.com®, strengthen their brand with buyers and sellers, and stand apart from other agents. By combining both products, agents secure more layers of exposure and integration into Realtor.com®'s highly engaged ecosystem – ensuring high visibility and recall for both their listings and their brand.
Whether used individually or together, the Spotlight Listings and Local Expert℠ products give agents a timely, competitive advantage in today's market. Click here for more information about the Spotlight Listings and Local Expert℠ products.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media Contact: Sara Wiskerchen, press@realtor.com
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SOURCE Realtor.com
FAQ
What is Realtor.com’s Spotlight Listings announced November 12, 2025 (NWS)?
How does Local Expert℠ on Realtor.com (NWS) help agents after the November 12, 2025 update?
What measurable benefit does Realtor.com cite for agents using Local Expert℠ (NWS)?
Which property types can be promoted with Spotlight Listings on Realtor.com (NWS)?
Can agents buy Spotlight Listings and Local Expert℠ together on Realtor.com (NWS)?
How does Spotlight Listings aim to reach high-intent buyers on Realtor.com (NWS)?
