Realtor.com® Debuts Spotlight Listings to Help Agents Maximize Listing Visibility and Close More Sales
Rhea-AI Summary
Realtor.com (NWS) on November 12, 2025 launched Spotlight Listings, a premium listing product that gives properties elevated placement in search results, maps, expanded listing pages and ZIP-targeted recommendation emails to reach high-intent buyers.
The company also rolled out enhanced Local Expert℠ features: targeted high-visibility ads, an enhanced agent profile with featured placement in Agent Search, ability to showcase recent sales and reviews, and detailed performance reporting. The release states that agents using Local Expert close five times as many deals. Realtor.com positions the products as a combined “better together” bundle to boost agent and listing visibility and attract qualified buyers.
Positive
- Agents using Local Expert close 5x as many deals
- Spotlight Listings adds elevated search and map placement
- Listings featured in ZIP-targeted recommendation emails
- Enhanced Listing Detail Pages with an expanded gallery
- Local Expert adds featured Agent Search placement
Negative
- None.
News Market Reaction – NWS
On the day this news was published, NWS gained 0.36%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
New enhancements to Local Expert℠, paired with Spotlight Listings, gives agents a one-two punch to boost their personal brand and get in front of serious buyers and sellers in today's shifting market
As the housing landscape shifts and buyers gain more leverage, listing agents face growing pressure to prove their value to sellers and ensure for-sale listings stand out. Spotlight Listings gives properties premium placement and double the visibility with Realtor.com®'s engaged audience, helping listings agents attract more qualified buyers and deliver faster results for sellers.
At the same time, the Local Expert℠ product acts as a digital billboard on Realtor.com®, allowing buyer and listing agents to showcase recent sales, ratings or reviews, as well as build credibility with potential clients through targeted, high-visibility ads, an enhanced, eye-catching profile and detailed performance reporting.
"As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand," said Owais Siddiqui, Realtor.com® Senior Director of Product Management. "Spotlight Listings and Local Expert℠ deliver a powerful combination – Spotlight Listings helps sellers elevate visibility with serious buyers, while Local Expert℠ helps agents to build lasting brand recognition and drive new business."
These new and enhanced offerings make it easier than ever for agents to succeed in today's market.
- New Spotlight Listings: Gives agents the ability to showcase properties with premium placements on Realtor.com® designed to capture attention, drive more views and engagement, and attract serious buyers. With elevated positioning in search results and maps, plus enhanced Listing Detail Pages featuring an expanded gallery with an emphasis on property visuals, Spotlight Listings help agents boost listing visibility and demonstrate their value to sellers. It's available to promote single-family homes, apartments, condos, farm, land and mobile properties. Listings are even featured in ZIP-targeted listing recommendation emails sent to high-intent buyers in the local market.
- Enhanced Local Expert℠ product: A real estate professional's online billboard. Puts an agent's brand front and center with targeted, high-visibility ads across Realtor.com® and an enhanced eye-catching agent profile with new featured placement in Agent Search. Agents can showcase their expertise, highlight recent home sales and client reviews, and build trust with buyers and sellers in their local markets. The tool provides access to detailed reporting so agents can measure ad performance and optimize accordingly. Agents who use the Local Expert℠ marketing solution close five times as many deals.
Together, Spotlight Listings and Local Expert products form a "better together" bundle that empowers agents to boost their visibility in search results on Realtor.com®, strengthen their brand with buyers and sellers, and stand apart from other agents. By combining both products, agents secure more layers of exposure and integration into Realtor.com®'s highly engaged ecosystem – ensuring high visibility and recall for both their listings and their brand.
Whether used individually or together, the Spotlight Listings and Local Expert℠ products give agents a timely, competitive advantage in today's market. Click here for more information about the Spotlight Listings and Local Expert℠ products.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media Contact: Sara Wiskerchen, press@realtor.com
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SOURCE Realtor.com
FAQ
What is Realtor.com’s Spotlight Listings announced November 12, 2025 (NWS)?
How does Local Expert℠ on Realtor.com (NWS) help agents after the November 12, 2025 update?
What measurable benefit does Realtor.com cite for agents using Local Expert℠ (NWS)?
Which property types can be promoted with Spotlight Listings on Realtor.com (NWS)?
Can agents buy Spotlight Listings and Local Expert℠ together on Realtor.com (NWS)?
How does Spotlight Listings aim to reach high-intent buyers on Realtor.com (NWS)?
