Reba Rides Again: Realtor.com® Delivers More Laughs, Listings, and Pet-Friendly Properties in Nearly Home™ New Creative Push
Realtor.com (NASDAQ:NWSA) has announced the next phase of its successful Nearly Home™ campaign featuring Reba McEntire, expanding its creative push with new sitcom-style episodes highlighting the platform's home search tools. The campaign showcases features like RealView® Maps and RealCommute® through relatable scenarios focused on pet-friendly properties and commute considerations.
The company reports that Nearly Home™, which debuted in May 2025, has generated the strongest response to any campaign in its history. The platform demonstrated significant reach with 237 million visits in May according to Comscore. The campaign targets the 75% of Americans who view homeownership as a key part of the American dream, with research showing that 50% of buyers consider pet-friendliness a "must-have" feature.
To support the launch, Realtor.com® is offering a limited-time giveaway featuring a custom-built luxury dog house from Taylor Morrison. The campaign is being distributed across TV, digital, and social platforms, including sponsorship of the 60th Academy of Country Music Awards.
Realtor.com (NASDAQ:NWSA) ha annunciato la nuova fase della sua campagna di successo Nearly Home™, con Reba McEntire, ampliando la sua strategia creativa con nuovi episodi in stile sitcom che mettono in evidenza gli strumenti di ricerca casa della piattaforma. La campagna presenta funzionalità come RealView® Maps e RealCommute® attraverso scenari realistici incentrati su proprietà pet-friendly e considerazioni sul tragitto casa-lavoro.
L'azienda riferisce che Nearly Home™, lanciata a maggio 2025, ha ottenuto la risposta più forte nella sua storia. La piattaforma ha raggiunto un pubblico significativo con 237 milioni di visite a maggio secondo Comscore. La campagna si rivolge al 75% degli americani che considerano la proprietà immobiliare una parte fondamentale del sogno americano, con ricerche che mostrano come il 50% degli acquirenti consideri la pet-friendliness una caratteristica imprescindibile.
Per supportare il lancio, Realtor.com® offre un giveaway a tempo limitato con una cuccia di lusso personalizzata realizzata da Taylor Morrison. La campagna viene diffusa su TV, piattaforme digitali e social, includendo la sponsorizzazione della 60ª edizione degli Academy of Country Music Awards.
Realtor.com (NASDAQ:NWSA) ha anunciado la siguiente fase de su exitosa campaña Nearly Home™, protagonizada por Reba McEntire, ampliando su enfoque creativo con nuevos episodios al estilo de comedia de situación que destacan las herramientas de búsqueda de viviendas de la plataforma. La campaña muestra características como RealView® Maps y RealCommute® a través de escenarios realistas centrados en propiedades amigables con mascotas y consideraciones sobre el desplazamiento.
La empresa informa que Nearly Home™, estrenada en mayo de 2025, ha generado la respuesta más fuerte en su historia. La plataforma alcanzó un alcance significativo con 237 millones de visitas en mayo según Comscore. La campaña apunta al 75% de los estadounidenses que ven la propiedad de vivienda como una parte clave del sueño americano, con investigaciones que muestran que el 50% de los compradores considera la amigabilidad con mascotas una característica indispensable.
Para apoyar el lanzamiento, Realtor.com® ofrece un sorteo por tiempo limitado con una casa de lujo para perros personalizada de Taylor Morrison. La campaña se distribuye en televisión, digital y plataformas sociales, incluyendo el patrocinio de la 60ª edición de los Academy of Country Music Awards.
Realtor.com (NASDAQ:NWSA)는 Reba McEntire가 출연하는 성공적인 Nearly Home™ 캠페인의 다음 단계를 발표하며, 플랫폼의 주택 검색 도구를 강조하는 새로운 시트콤 스타일 에피소드를 통해 크리에이티브 활동을 확장했습니다. 이 캠페인은 RealView® Maps와 RealCommute® 같은 기능을 반려동물 친화적 주택과 출퇴근 고려사항에 중점을 둔 공감가는 시나리오로 소개합니다.
회사는 2025년 5월에 시작된 Nearly Home™이 자사 역사상 가장 강력한 반응을 이끌어냈다고 보고했습니다. Comscore에 따르면 플랫폼은 5월 한 달간 2억 3,700만 방문이라는 상당한 도달 범위를 기록했습니다. 이 캠페인은 주택 소유를 미국인의 꿈의 핵심으로 보는 미국인의 75%를 대상으로 하며, 조사에 따르면 구매자의 50%가 반려동물 친화성을 필수 조건으로 생각합니다.
런칭을 지원하기 위해 Realtor.com®은 Taylor Morrison이 맞춤 제작한 고급 애견 하우스를 한정 기간 동안 증정하는 이벤트를 진행합니다. 캠페인은 TV, 디지털, 소셜 플랫폼 전반에 걸쳐 배포되며, 60회 Academy of Country Music Awards 후원도 포함됩니다.
Realtor.com (NASDAQ:NWSA) a annoncé la prochaine phase de sa campagne à succès Nearly Home™ avec Reba McEntire, en élargissant son approche créative avec de nouveaux épisodes de style sitcom mettant en avant les outils de recherche de la plateforme. La campagne présente des fonctionnalités telles que RealView® Maps et RealCommute® à travers des scénarios réalistes centrés sur les propriétés accueillant les animaux de compagnie et les considérations liées aux trajets domicile-travail.
L'entreprise rapporte que Nearly Home™, lancée en mai 2025, a généré la réponse la plus forte de toute sa campagne à ce jour. La plateforme a atteint une audience significative avec 237 millions de visites en mai, selon Comscore. La campagne cible les 75 % des Américains qui considèrent la propriété immobilière comme une part essentielle du rêve américain, avec des recherches montrant que 50 % des acheteurs considèrent la compatibilité avec les animaux comme une caractéristique indispensable.
Pour soutenir le lancement, Realtor.com® propose un concours à durée limitée avec une niche de luxe personnalisée par Taylor Morrison. La campagne est diffusée à la télévision, sur les plateformes numériques et sociales, incluant le parrainage des 60èmes Academy of Country Music Awards.
Realtor.com (NASDAQ:NWSA) hat die nächste Phase seiner erfolgreichen Nearly Home™-Kampagne mit Reba McEntire angekündigt und erweitert seine kreative Kampagne mit neuen Sitcom-ähnlichen Episoden, die die Suchfunktionen der Plattform hervorheben. Die Kampagne zeigt Features wie RealView® Maps und RealCommute® anhand von nachvollziehbaren Szenarien, die sich auf haustierfreundliche Immobilien und Pendelüberlegungen konzentrieren.
Das Unternehmen berichtet, dass Nearly Home™, das im Mai 2025 gestartet wurde, die stärkste Resonanz aller bisherigen Kampagnen erzielt hat. Die Plattform verzeichnete laut Comscore im Mai 237 Millionen Besuche. Die Kampagne richtet sich an 75 % der Amerikaner, die Wohneigentum als wichtigen Teil des amerikanischen Traums sehen, wobei Untersuchungen zeigen, dass 50 % der Käufer haustierfreundliche Merkmale als unverzichtbar ansehen.
Zur Unterstützung des Starts bietet Realtor.com® ein zeitlich begrenztes Gewinnspiel mit einem maßgefertigten Luxus-Hundehäuschen von Taylor Morrison an. Die Kampagne wird über TV, digitale und soziale Plattformen verbreitet, einschließlich der Sponsoring-Partnerschaft bei der 60. Academy of Country Music Awards.
- None.
- None.
New stories featuring Realtor.com®'s tools and solutions, like RealView maps and RealCommute, help buyers feel seen, supported and one step closer to home
"Nearly Home struck a chord and generated the strongest response we've seen to any campaign in our company's history," said Mickey Neuberger, chief consumer and marketing officer at Realtor.com®. "We want buyers and sellers across the country to feel seen, supported and even a little bit more optimistic about their home journey. That's why we're continuing to invest in this campaign that's not only entertaining, but also rooted in real insights and designed to help people take real steps forward."
The next wave of creative spotlights Realtor.com®'s powerful tools including RealView® Maps and RealCommute® through sitcom-style episodes that bring humor and clarity to common home search challenges. In The One with the Zoomies, our couple who now have an energetic pup compare homes by lot size using RealView maps. In The One with the Statement Wall, our couple look to find homes closer to everything by filtering commute times with RealCommute. Each episode delivers relatable scenarios and practical solutions, showing how the right tools, and a little humor, can make all the difference in finding the perfect home.
To celebrate the new launch, Realtor.com® is introducing a limited-time giveaway1 where one lucky pet owner can enter to win a custom-built luxury dog house from Taylor Morrison, America's Most Trusted® Home Builder, inspired by the most popular home styles in America. Pet friendliness is a key feature many buyers look for in a home, with
Realtor.com®'s Nearly HomeTM campaign debuted in May 2025 as the company's largest brand investment in nearly 30 years. It's designed to resonate with the
The campaign is running across TV, digital, and social platforms, with high-visibility placements including sponsorship of the 60th Academy of Country Music Awards and an activation at Reba's House at CMA Fest Fain Fair X. Realtor.com® attracted 237 million visits in May alone, according to Comscore. The Nearly HomeTM campaign was developed by creative agency GSD&M in collaboration with Talent Partnership Advisors who secured Reba McEntire as the campaign's featured talent.
For more information, visit www.Realtor.com/nearlyhome
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
MEDIA CONTACT:
Mallory Micetich: press@realtor.com
_________________________________ | |
1 | NO PURCHASE NECESSARY. VOID IN |
View original content to download multimedia:https://www.prnewswire.com/news-releases/reba-rides-again-realtorcom-delivers-more-laughs-listings-and-pet-friendly-properties-in-nearly-home-new-creative-push-302495051.html
SOURCE Realtor.com
FAQ
What new features did Realtor.com (NWSA) announce in its Nearly Home campaign?
How many visits did Realtor.com receive in May 2025?
What percentage of home buyers consider pet-friendliness a must-have feature according to Realtor.com?
When did Realtor.com launch its Nearly Home campaign with Reba McEntire?
What special promotion is Realtor.com offering with the new campaign launch?
