82% of Americans Use AI for Housing Market Information, Realtor.com® Survey Finds
Realtor.com (NWSA) survey dated Oct 9, 2025 finds 82% of Americans use AI for housing market information and shows continued trust in agents (62% say agents make them smarter).
ChatGPT (67%) and Gemini (54%) are the most used AI platforms; 61.9% say AI is a positive use of time. Social media is relied on by nearly 90% of respondents (YouTube 73%, Facebook 57%, TikTok top for Gen Z at 76%). Realtor.com launched a new AI-powered search to match how people talk and type when looking for homes.
Realtor.com (NWSA) sondaggio datato 9 ottobre 2025 rileva che l'82% degli americani usa l'IA per informazioni sul mercato immobiliare e mostra fiducia continua negli agenti (62% dice che gli agenti li rendono più intelligenti).
ChatGPT (67%) e Gemini (54%) sono le piattaforme IA più utilizzate; 61,9% ritiene che l’IA sia un uso positivo del tempo. I social media sono consultati da quasi 90% dei partecipanti (YouTube 73%, Facebook 57%, TikTok in testa tra la Gen Z al 76%). Realtor.com ha lanciato una nuova ricerca alimentata dall’IA per riflettere il modo in cui le persone parlano e digitano quando cercano casa.
Realtor.com (NWSA) encuesta con fecha 9 de octubre de 2025 encuentra que 82% de los estadounidenses usan IA para información del mercado inmobiliario y muestra confianza continua en los agentes (el 62% dice que los agentes los hacen más inteligentes).
ChatGPT (67%) y Gemini (54%) son las plataformas de IA más utilizadas; 61,9% dicen que la IA es un uso positivo del tiempo. Las redes sociales son confiables por casi 90% de los encuestados (YouTube 73%, Facebook 57%, TikTok líder para la Gen Z con 76%). Realtor.com lanzó una nueva búsqueda impulsada por IA para coincidir con la forma en que las personas hablan y escriben cuando buscan casas.
리얼터닷컴 (NWSA)의 2025년 10월 9일자 설문에 따르면 미국인의 82%가 주택시장 정보를 위해 AI를 사용하며 에이전트에 대한 신뢰도는 지속되고 있습니다(62%가 에이전트가 더 똑똑하게 만들어 준다고 응답).
ChatGPT (67%)와 Gemini (54%)가 가장 많이 사용되는 AI 플랫폼이며 61.9%는 AI가 시간을 긍정적으로 사용하는 것으로 보았다. 소셜 미디어는 응답자의 거의 90%가 의존하고 있으며(유튜브 73%, 페이스북 57%, 틱톡은 Z세대에서 76%로 1위). Realtor.com은 사람들이 집을 찾을 때 말하고 타이핑하는 방식에 맞춘 AI 기반 검색을 출시했다.
Realtor.com (NWSA) enquête datée du 9 octobre 2025 révèle que 82% des Américains utilisent l’IA pour des informations sur le marché immobilier et montre une confiance continue dans les agents (62% disent que les agents les rendent plus intelligents).
ChatGPT (67%) et Gemini (54%) sont les plateformes d’IA les plus utilisées; 61,9% estiment que l’IA est une utilisation positive du temps. Les réseaux sociaux sont consultés par près de 90% des répondants (YouTube 73%, Facebook 57%, TikTok en tête pour la Gen Z à 76%). Realtor.com a lancé une nouvelle recherche alimentée par l’IA pour refléter la façon dont les gens parlent et tapent lorsqu’ils cherchent une maison.
Realtor.com (NWSA) Umfrage vom 9. Oktober 2025 zeigt, dass 82% der Amerikaner KI für Informationen zum Immobilienmarkt nutzen und weiterhin Vertrauen in Makler besteht (62% sagen, Makler machen sie intelligenter).
ChatGPT (67%) und Gemini (54%) sind die meistgenutzten KI-Plattformen; 61,9% geben an, dass KI eine positive Nutzung der Zeit sei. Soziale Medien werden von fast 90% der Befragten genutzt (YouTube 73%, Facebook 57%, TikTok bei Gen Z mit 76% führend). Realtor.com hat eine neue KI-gestützte Suche eingeführt, die dem entspricht, wie Menschen sprechen und tippen, wenn sie nach Häusern suchen.
استطلاع Realtor.com (NWSA) المؤرخ في 9 أكتوبر 2025 يُظهر أن 82% من الأمريكيين يستخدمون الذكاء الاصطناعي للحصول على معلومات حول سوق العقارات ويظهر ثقة مستمرة في الوكلاء (يقول 62% إن الوكلاء يجعلونهم أذكى).
ChatGPT (67%) وGemini (54%) هما أكثر منصات الذكاء الاصطناعي استخداماً؛ يقول 61.9% إن الذكاء الاصطناعي استخدام إيجابي للوقت. يعتمد المجتمع الاجتماعي من قبل نحو 90% من المستجيبين (YouTube 73%، Facebook 57%، TikTok الأعلى بين جيل Z عند 76%). أطلق Realtor.com بحثاً جديداً مدعوماً بالذكاء الاصطناعي ليتطابق مع طريقة حديث الناس وكتابتهم عند بحثهم عن منازل.
截至 2025年10月9日的 Realtor.com（NWSA）调查显示，82% 的美国人在获取房地产市场信息时使用人工智能，并且对经纪人保持持续信任（62% 认为经纪人让他们变得更聪明）。ChatGPT（67%）和 Gemini（54%）是使用最多的 AI 平台；61.9% 表示 AI 是一种积极的时间利用。近 90% 的受访者依赖社交媒体（YouTube 73%，Facebook 57%，TikTok 在 Z 世代中以 76% 居首）。Realtor.com 推出了一种新的 AI 支持搜索，以匹配人们在找房时说话和打字的方式。
- 82% of Americans use AI for real estate insights
- ChatGPT usage at 67% among survey respondents
- Gemini usage at 54% among survey respondents
- 61.9% rate AI as a positive use of time
- Realtor.com launched an AI-powered search on Oct 9, 2025
- Only 28% of homes are affordable to the typical household
- ~40% say TV/streaming housing info is not applicable to their market
- ~30% say social media housing info is not applicable or is inaccurate
ChatGPT and Gemini are most commonly used by current and future homeowners
Among AI platforms, ChatGPT (
Social media is also a common place for Americans to turn with nearly
"The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions," said Realtor.com® Chief Economist Danielle Hale. "From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them."
When asked which sources make them "smarter" about the market, respondents pointed to real estate agents (
|
Information Source |
Positive Use of Time |
|
Real Estate Agents |
65.6 % |
|
AI |
61.9 % |
|
Friends, Family and Neighbors |
57.8 % |
|
Television |
55.1 % |
|
Social Media |
52.6 % |
|
News |
52 % |
Despite an increased reliance and comfortability with new housing market information sources, many potential buyers and sellers found housing market information - sourced from their friends and family, social media and television streaming shows - was not applicable to their their specific housing market of choice. The survey results highlight that when turning to:
-
TV and Streaming Shows: nearly
40% of respondents noted that the information was not applicable to their specific market and said it depicted an unlikely homebuying and home selling experience. -
Social Media: roughly
30% (28.8) stated that this information was not applicable to their specific market and30.5% said it offered an inaccurate picture of the market. -
Friends, Family, or Neighbors:
24% said that the information was not applicable to their specific market and depicted an unlikely homebuying and home selling experience.
The survey highlights that while buyers and sellers are experimenting with new ways to get informed, expert guidance remains critical—especially in a market where only
Methodology
This sample of 1,000 US adults (aged 18+) was surveyed from August 7th to August 8th, 2025. All respondents are currently interested in buying or selling their primary residence or have done so within the past two years.
About Realtor.com®
Realtor.com® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Mallory Micetich, press@realtor.com
View original content:https://www.prnewswire.com/news-releases/82-of-americans-use-ai-for-housing-market-information-realtorcom-survey-finds-302578828.html
SOURCE Realtor.com
FAQ
What did the Realtor.com (NWSA) survey on Oct 9, 2025 find about AI usage in housing?
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