82% of Americans Use AI for Housing Market Information, Realtor.com® Survey Finds

Rhea-AI Summary

Realtor.com (NWSA) survey dated Oct 9, 2025 finds 82% of Americans use AI for housing market information and shows continued trust in agents (62% say agents make them smarter).

ChatGPT (67%) and Gemini (54%) are the most used AI platforms; 61.9% say AI is a positive use of time. Social media is relied on by nearly 90% of respondents (YouTube 73%, Facebook 57%, TikTok top for Gen Z at 76%). Realtor.com launched a new AI-powered search to match how people talk and type when looking for homes.

Positive

• 82% of Americans use AI for real estate insights
• ChatGPT usage at 67% among survey respondents
• Gemini usage at 54% among survey respondents
• 61.9% rate AI as a positive use of time
• Realtor.com launched an AI-powered search on Oct 9, 2025

Negative

• Only 28% of homes are affordable to the typical household
• ~40% say TV/streaming housing info is not applicable to their market
• ~30% say social media housing info is not applicable or is inaccurate

ChatGPT and Gemini are most commonly used by current and future homeowners

AUSTIN, Texas, Oct. 9, 2025 /PRNewswire/ -- The majority of Americans are embracing new tools to navigate the housing market, with 82% using AI for real estate insights, according to a new survey from Realtor.com^®. Yet despite these shifts, consumers say real estate agents remain the most trusted and accurate source of information.

Among AI platforms, ChatGPT (67%) and Gemini (54%) lead the way, with more than half of respondents saying they're excited about how AI can personalize their search. With high consumer excitement about AI, today, Realtor.com^® launched its new AI-powered search experience, which is designed to let people find homes the way they actually talk and type.

Social media is also a common place for Americans to turn with nearly 90% of them relying on it, with YouTube (73%) and Facebook (57%) being the most used overall. A majority 76% of Gen Z say TikTok is one of their go-to for housing content, more than any other generation.

"The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions," said Realtor.com^® Chief Economist Danielle Hale. "From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them."

When asked which sources make them "smarter" about the market, respondents pointed to real estate agents (62%), followed by AI (61%), traditional media, and social platforms. Agents were also rated the most accurate source of market information, ahead of AI, family and friends, and the news. According to those surveyed, amid all of these information sources, the majority felt that time spent navigating each source for more information about the market was a good use of time.

Information Source	Positive Use of Time
Real Estate Agents	65.6 %
AI	61.9 %
Friends, Family and Neighbors	57.8 %
Television	55.1 %
Social Media	52.6 %
News	52 %

Despite an increased reliance and comfortability with new housing market information sources, many potential buyers and sellers found housing market information - sourced from their friends and family, social media and television streaming shows - was not applicable to their their specific housing market of choice. The survey results highlight that when turning to:

• TV and Streaming Shows: nearly 40% of respondents noted that the information was not applicable to their specific market and said it depicted an unlikely homebuying and home selling experience.
• Social Media: roughly 30% (28.8) stated that this information was not applicable to their specific market and 30.5% said it offered an inaccurate picture of the market.
• Friends, Family, or Neighbors: 24% said that the information was not applicable to their specific market and depicted an unlikely homebuying and home selling experience.

The survey highlights that while buyers and sellers are experimenting with new ways to get informed, expert guidance remains critical—especially in a market where only 28% of homes are affordable to the typical household. According to a recent Realtor.com market report, the market is offering buyers more choices, and in some cases price cuts, as active listings continue to rise.

Methodology
This sample of 1,000 US adults (aged 18+) was surveyed from August 7th to August 8th, 2025. All respondents are currently interested in buying or selling their primary residence or have done so within the past two years.

About Realtor.com^®
Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Mallory Micetich, press@realtor.com

View original content:https://www.prnewswire.com/news-releases/82-of-americans-use-ai-for-housing-market-information-realtorcom-survey-finds-302578828.html

SOURCE Realtor.com

FAQ

What did the Realtor.com (NWSA) survey on Oct 9, 2025 find about AI usage in housing?

The survey found 82% of Americans use AI for housing market information, with ChatGPT at 67% and Gemini at 54% usage.

How does Realtor.com (NWSA) rank real estate agents vs AI for market accuracy?

Respondents rated real estate agents as the most accurate source (62% make them "smarter"), ahead of AI (61%).

What product did Realtor.com (NWSA) launch on Oct 9, 2025?

Realtor.com launched a new AI-powered search experience designed to find homes using natural language input.

How widely do Americans use social media for housing information according to the survey?

Nearly 90% rely on social media for housing content; YouTube 73%, Facebook 57%, and Gen Z uses TikTok 76%.

What affordability metric from the survey could affect NWSA investors' outlook?

The survey notes only 28% of homes are affordable to the typical household, highlighting affordability headwinds.

How representative was the Realtor.com (NWSA) survey sample and timing?

The sample was 1,000 US adults surveyed from Aug 7–8, 2025, all currently interested in buying or selling or who did so within two years.