Post Heads West: New York Post Media Group Launches "The California Post"

Rhea-AI Summary

News Corp's (NASDAQ:NWSA) New York Post Media Group announced the launch of The California Post, a new media venture set to debut in early 2026. The Los Angeles-based publication will deliver content across multiple platforms, including print, digital, and social media channels. The expansion comes as The Post Digital Network reports 90 million unique visitors in June, with Los Angeles representing the second-largest concentration of Post readers at 3.5 million monthly unique visitors.

News Corp veteran Nick Papps has been appointed as Editor-in-Chief of The California Post. The venture aims to address the growing news desert in Los Angeles, despite its 13 million monthly digital news readers. The New York Post has achieved three consecutive years of profitability since FY2022, positioning this expansion as a strategic move to strengthen its national presence.

[ "Expansion into second-largest Post readership market with 3.5 million monthly unique visitors in LA", "Strong digital presence with 90 million unique visitors to Post Digital Network", "Three consecutive years of profitability since FY2022", "Strategic timing ahead of LA Olympics and World Cup events" ]

Positive

• None.

Negative

• Entering competitive media market with established players
• Significant investment required for new staff and operations
• Challenging environment for publishers noted in press release

Insights

Media Industry Analyst

News Corp expands NY Post to California, leveraging existing profitability and digital reach in a strategic geographic expansion.

News Corp's launch of The California Post represents a strategic geographic expansion of its profitable New York Post brand. This move targets California—the most populous US state—where the company already has 7.3 million monthly unique visitors across the state (3.5 million in Los Angeles alone).

The timing appears calculated: The Post Digital Network currently attracts 90 million unique visitors monthly, with 90% already outside the New York market. More importantly, the company notes three consecutive years of profitability for the New York Post starting in FY2022—a rare achievement in today's challenging publishing landscape.

This expansion leverages existing digital strength where the NY Post reportedly already outranks leading LA-based publications in desktop viewership. The multi-platform approach (print, digital, social, audio, video) aims to maximize revenue streams while capitalizing on upcoming high-profile events like the Olympics and World Cup.

Beyond content syndication, News Corp is establishing The California Post as a separate entity with dedicated staff and leadership, appointing News Corp veteran Nick Papps as Editor-in-Chief. This suggests a substantial investment rather than merely repurposing existing content for the California market.

The expansion positions News Corp to better monetize its existing West Coast audience while potentially increasing advertising revenue through more targeted regional offerings. For investors, this represents a calculated growth initiative building upon proven profitability in the New York market.

New Los Angeles-Based Media Venture to Bring World Class Coverage and Indispensable Reporting to California

NEW YORK, Aug. 4, 2025 /PRNewswire/ -- New York Post Media Group (NYPMG)—home of The New York Post, Page Six and Decider—is launching a new media venture, The California Post, in early 2026. The California Post will offer readers a unique and indispensable combination of fearless, common-sense journalism, celebrity and entertainment news, world class sports reporting and the legendary covers people expect from The New York Post—but from a distinctly Californian perspective. The California Post content will appear across multiple platforms and formats, including mobile and desktop sites, video, audio, social media and importantly, a daily print edition.

The California Post will be headquartered in Los Angeles and staffed by a robust team of tenacious editors, reporters and photographers dedicated to covering the stories that matter most to the people who live and work in the Golden State. Across print, digital and social channels, the team will chronicle the incredible state of California—a global power center of culture, sports, business and politics. The California Post will also leverage NYPMG's national news gathering capabilities, sharing resources with The New York Post and adding even more value for readers.

This new venture is launching at the right time for NYPMG, California and Los Angeles. The Post brand, influence and reach has never been stronger, with The Post Digital Network, which includes NYPost.com, PageSix.com and Decider.com, attracting 90 million unique visitors in June alone. Ninety percent of Post digital readers already live outside of the New York media market. Los Angeles is home to the second largest concentration of Post readers, with 3.5 million monthly unique visitors—and 7.3 million across the state. This new masthead further positions The Post as a true national brand, substantially increasing its profile on the West Coast. The New York Post has achieved three consecutive years of profitability beginning in Fiscal Year 2022, an impressive achievement in a challenging environment for some publishers.

NYPMG has appointed News Corp veteran Nick Papps as The California Post's Editor-in-Chief. Papps has nearly two decades of editorial leadership, and has helped drive editorial and commercial success at multiple publications. He has also served as News Corp Australia's West Coast Correspondent for nearly three years and was based in Los Angeles. 

Now more than ever, Californians need a media outlet dedicated to common sense, clever coverage of the most important issues, many of which are ignored or dismissed by current print and digital outlets. Despite its vibrancy—as well as the upcoming Olympic Games and World Cup—California lacks a voice that will hold leaders to account as they attempt to tackle the most critical issues facing residents. In fact, Los Angeles is fast becoming a news desert, despite being home to nearly 13 million monthly digital news readers. Thousands of stories are going untold and countless perspectives aren't being represented by a media ecosystem that has lost touch with the people—especially as the city and state face unprecedented challenges and leadership vacuums.

Perhaps that's why The New York Post already outranks the leading LA-based publication when it comes to desktop viewership according to Comscore, and is gaining ground in every corner of the state.

"Los Angeles and California surely need a daily dose of The Post as an antidote to the jaundiced, jaded journalism that has sadly proliferated. We are at a pivotal moment for the city and the state, and there is no doubt that The Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit," said News Corp Chief Executive Robert Thomson. "I am also pleased that Keith Poole's remit is expanding, as he will now be responsible for covering not just New York, but California, the U.S., the world and, perhaps, Mars."

"This is the next manifestation of our national brand," said Keith Poole, Editor-in-Chief of The New York Post. "California is the most populous state in the country, and is the epicenter of entertainment, the AI revolution and advanced manufacturing—not to mention a sports powerhouse. Yet many stories are not being told, and many viewpoints are not being represented. With The California Post, we will bring a common-sense, issue-based approach to metropolitan journalism. We'll tell the stories that our readers care about the most, but others overlook, and we'll do so with clarity and our trademark conviction, across print, digital and the platforms where audiences live today.

"I am also thrilled to welcome Nick Papps to The Post family," continued Poole. "Nick has a keen sense for the stories that matter, an understanding of what makes Los Angeles tick and the ability to apply The Post's unique voice to this vibrant market."

"Our content is read everywhere from the corner store to the corner office," added Sean Giancola, CEO of New York Post Media Group. "We are trusted by millions for our direct and plain-spoken approach to news, and The New York Post has been the voice of the people in New York for 200 years. California is a vibrant, dynamic market where our unique journalistic ethos will resonate and engage audiences in meaningful ways."

The California Post will operate as a separate entity under the New York Post Media Group and will launch in early 2026.

If you are a reporter, editor or audience development professional, especially in the Los Angeles area, and looking for an opportunity to have an impact in the state of California, the team is in the process of staffing its LA-based operations. If you are interested in applying for a role at The California Post, please visit the New York Post Media Group's Careers site: careers.nypost.com/.

About New York Post Media Group
New York Post Media Group is home to the oldest continuously-published daily newspaper in the United States, The New York Post, founded by Alexander Hamilton in 1801. Its portfolio also houses some of the nation's premier digital destinations for news, sports and entertainment, including The California Post and fabled Page Six gossip column, a world leader in breaking celebrity news that has evolved into its own iconic and powerful brand. The Post Digital Network is composed of the flagship NYPost.com, TheCaliforniaPost.com, PageSix.com, including Page Six Style, and Decider.com, covering streaming television and movies. The New York Post Media Group is owned by News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

View original content:https://www.prnewswire.com/news-releases/post-heads-west-new-york-post-media-group-launches-the-california-post-302520925.html

SOURCE The New York Post

FAQ

When will News Corp launch The California Post?

The California Post is scheduled to launch in early 2026 as a separate entity under the New York Post Media Group.

Who will lead The California Post as Editor-in-Chief?

Nick Papps, a News Corp veteran with nearly two decades of editorial leadership, has been appointed as Editor-in-Chief.

How many unique visitors does the Post Digital Network currently have in Los Angeles?

The Post has 3.5 million monthly unique visitors in Los Angeles, making it the second-largest concentration of Post readers.

What platforms will The California Post be available on?

The California Post will be available across multiple platforms, including mobile and desktop sites, video, audio, social media, and a daily print edition.

How has the New York Post's financial performance been in recent years?

The New York Post has achieved three consecutive years of profitability beginning in Fiscal Year 2022.