Nextdoor Announces Anthony Di Muccio as Vice President of North America Sales

Key Terms

ai-powered click optimization technical

AI-powered click optimization is software that uses artificial intelligence to test and adjust headlines, images, placement and other page elements so more readers click on a story or link. For investors, it matters because higher click rates can raise a media outlet’s audience size and ad revenue while shaping which corporate announcements get wider attention, similar to a shop rearranging its window to draw more customers through the door.

ctr financial

CTR stands for click‑through rate, the percentage of people who click a specific online link or ad after seeing it. For investors, CTR signals how effectively a company’s digital messages, product pages or marketing turn attention into action—think of it as the share of passersby who walk through a store door after seeing a window display; higher CTRs often mean stronger customer interest and more efficient marketing spend.

cpm bidding financial

CPM bidding is a digital advertising method where advertisers compete in an auction to pay for every thousand ad impressions (CPM means cost per mille, or per thousand). For investors, it signals how much companies spend to reach a set audience and how efficiently ad platforms monetize attention; rising CPMs can boost ad-platform revenue while higher-than-expected CPMs may raise customer acquisition costs for advertisers.

cpa financial

A Certified Public Accountant (CPA) is a licensed accounting professional who has passed standardized exams and met experience requirements to audit financial statements, prepare tax filings, and provide financial advice. Investors care because CPAs help ensure a company’s financial reports are accurate and trustworthy—like an independent mechanic inspecting a car before purchase—reducing the risk that numbers are misleading or contain errors that could affect investment decisions.

first-party verified location identity data technical

Location information a company collects directly from its own users or devices and then confirms that the locations are tied to real, unique people or accounts. Think of it like a store keeping its own guest list and checking that the addresses are correct before using them. For investors, this raises the value of a company’s advertising, customer analytics and fraud detection while also affecting regulatory risk and data-privacy obligations.

carousel ads technical

Carousel ads are digital advertisements that let viewers swipe or click through a series of images or cards within a single ad unit, each card often highlighting a different product, feature, or link—imagine a mini photo album or product catalog inside one ad. Investors pay attention because this format can increase user engagement and conversion by showcasing multiple offerings in one placement, which affects marketing efficiency, customer acquisition cost, and ultimately revenue and advertising ROI.

self-serve capabilities technical

Self-serve capabilities are product or service features that let customers complete common tasks—such as signing up, buying, configuring, or getting basic support—without help from company staff. They matter to investors because they can lower operating costs, speed customer onboarding, and allow faster, more scalable revenue growth; think of them like a supermarket self-checkout that speeds transactions and reduces the need for extra staff.

Digital media veteran joins Nextdoor to lead North America sales as the company accelerates its advertising platform growth and expands self-serve capabilities to Canada

SAN FRANCISCO--(BUSINESS WIRE)-- Nextdoor Holdings, Inc. (NYSE: NXDR), the essential neighborhood network, today announced the appointment of Anthony Di Muccio as Vice President of North America Sales, effective March 10th. Di Muccio will report to Chief Revenue Officer Michael Kiernan, leading Nextdoor's North America sales organization — including U.S. regional teams and the Canadian advertising market — to deepen brand and agency relationships and drive the next phase of revenue growth.

Di Muccio brings more than two decades of digital media advertising and sales leadership experience to Nextdoor. Most recently, he served as Head of National Sales at T-Mobile Advertising Solutions, where he led teams across enterprise, strategic, and mobile media sales, spearheading initiatives to maximize advertising revenue and drive growth for innovative ad solutions. Prior to T-Mobile, Di Muccio spent more than seven years at Snap Inc. in a series of leadership roles, including U.S. Head of Retail & eCommerce, U.S. Head of Travel, and Head of Mid-Market East Sales, where he was instrumental in shaping the company's go-to-market strategy, building and scaling key verticals and developing the company's mid-market sales strategy. Earlier in his career, he held roles at mobile video startup Vessel — acquired by Verizon Media — and rose through the ranks at Hulu.

The hire comes at a pivotal moment for Nextdoor's advertising business, as the company continues to make significant investments in its ads platform to give brands the precision and performance they need — bolstered by privacy-safe, first-party Verified Location Identity data — to reach real, verified neighbors at scale. Investments include:

• AI-powered click optimization is now live for advertisers in the US and UK. In initial testing, over 11 months during 2024–2025, US advertisers saw an average 134% lift in CTR compared to CPM bidding.
• Conversion optimization delivered a median 35% improvement in average CPA, over 11 months during 2024–2025, helping move neighbors from discovery to action with less manual effort for US advertisers.
• Expanded video ad formats across the U.S., Canada, and the UK, enabling brands to activate sight, sound, and motion across more placements, including Carousel ads, with deeper performance reporting — with continued global investment in video planned.
• Nextdoor Ads Manager's self-serve capabilities continue to expand and are now available in Canada and the UK.

Together, these investments establish Nextdoor as the only ads platform built for local at scale — where verified identity, neighborhood context, and AI-driven performance converge.

"Anthony has spent his career building high-performing sales teams, and he understands what it takes to help brands unlock the power of a truly differentiated audience," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Our verified network of more than 105 million neighbors — real people, real locations, real decisions — is something advertisers can't find anywhere else, and Anthony will help us bring that story to market in a powerful way."

"Nextdoor has built something genuinely rare: a verified network of real neighbors, real locations, and real decisions — powered by first-party Verified Location Identity data and AI solutions that help brands drive action," said Anthony Di Muccio, Vice President of North America Sales at Nextdoor. "The opportunity to connect brands with real household decision-makers at scale is enormous, and I can't wait to get to work."

For more information on Nextdoor Ads Manager, visit https://business.nextdoor.com/en-us/nam/nextdoor-ads-manager.

About Nextdoor

Nextdoor is the essential neighborhood network for over 105 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighbors at scale. Download the app or join the neighborhood at nextdoor.com. For more information and media assets, visit nextdoor.com/newsroom.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260311042756/en/

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Source: Nextdoor Holdings, Inc.