Ollie's Highlights Exclusive Shopper Survey Results Ahead of National Bargain Hunting Week

Rhea-AI Summary

Ollie's Bargain Outlet (NASDAQ:OLLI) has released results from an extensive survey of over 20,000 Ollie's Army loyalty program members, highlighting strong consumer engagement with bargain hunting. The survey reveals that 90% of respondents consider finding good deals essential for budget management, with 90% shopping at Ollie's monthly or more frequently.

Key findings show that 80% of respondents are attracted by significant savings off regular retail prices, while 85% regularly find familiar brands at competitive prices. The company will celebrate National Bargain Hunting Week with a special event in Harrisburg, PA on August 11th, where Ollie's will be crowned as the Official Destination of National Bargain Hunting Week.

Positive

• Strong customer loyalty with 90% of surveyed members shopping monthly or more frequently
• 80% of respondents cite significant savings as reason for repeat visits
• 85% of customers regularly find familiar brands at competitive prices
• High customer advocacy with 87% sharing deals with friends and family

Negative

• None.

News Market Reaction – OLLI

+1.72%

+1.72% Session close to close

In the Aug 6 session, OLLI gained 1.72%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Discounts Matter More Than Ever as Ollie's is Crowned the Bargain King

HARRISBURG, Pa., Aug. 6, 2025 /PRNewswire/ -- Ollie's Bargain Outlet, America's largest retailer of brand name closeout merchandise and excess inventory at up to 70% off the fancy stores' prices every day, has released results from an exclusive new survey of more than 20,000 Ollie's Army loyalty program members. Data reveals that bargain hunting is more popular than ever and shoppers are flocking to Ollie's, the bargain hunting headquarters, for creative ways to stretch their dollars further.

"Ollie's was founded over 43 years ago with the sole purpose of selling Good Stuff Cheap^®. This survey confirms what we see each and every day in our stores. Shoppers are looking for relief from higher prices and they trust Ollie's to deliver Real Brands!, Real Bargains!^®," said Eric van der Valk, President and Chief Executive Officer of Ollie's. "At a time when consumers need it most, we are delivering unprecedented value through an ever-changing selection of brands Americans know and trust with prices you can only find at Ollie's."

Highlights from the new survey include:

• Nearly 90% of respondents believe that finding a good deal is essential or very important to managing their household budgets
• More than half of the respondents said they are comparing prices between retailers and choosing to shop at discount stores like Ollie's more often
• 80% of the respondents cited "big savings off of the fancy store prices" as the reason to keep coming back to Ollie's
• 55% of respondents said they stock up when they find a good deal and 87% can't wait to tell their friends and family about those deals
• 90% of respondents shop at Ollie's at least once a month or more, and
• 85% of the respondents said they regularly find the brands they know and love at prices that are hard to beat.

To celebrate National Bargain Hunting Week, Ollie's will host a special event in Harrisburg, PA on Monday, August 11^th. Festivities begin at 10 a.m. with food trucks, free giveaways, bargains and more. At 11 a.m., National Day Calendar Founder Marlo Anderson will crown Ollie as the Bargain King and declare Ollie's the Official Destination of National Bargain Hunting Week (August 11-17).

About Ollie's
Ollie's is a leading off-price retailer of brand name household products. Since our founding in 1982, our mission has been to sell Good Stuff Cheap^®. We do this through a flexible buying model that focuses on closeout merchandise and excess inventory from suppliers and manufacturers around the world. Our stores offer Real Brands! Real Bargains!^® in a treasure hunt environment at prices up to 70% below other retailers. As of May 3, 2025, we operated 584 stores in 32 states and growing! For more information, visit www.ollies.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/ollies-highlights-exclusive-shopper-survey-results-ahead-of-national-bargain-hunting-week-302522399.html

SOURCE Ollie's Bargain Outlet Holdings, Inc.

FAQ

What were the key findings from Ollie's (OLLI) 2025 customer survey?

The survey of 20,000 Ollie's Army members revealed that 90% shop at Ollie's monthly or more, 80% are attracted by significant savings, and 85% regularly find familiar brands at competitive prices.

How often do Ollie's Bargain Outlet (OLLI) customers shop at their stores?

According to the 2025 survey, 90% of Ollie's Army loyalty program members shop at Ollie's at least once a month or more frequently.

What percentage of Ollie's (OLLI) customers share deals with others?

The survey showed that 87% of Ollie's customers share deals with their friends and family.

When is Ollie's being crowned as the Official Destination of National Bargain Hunting Week 2025?

Ollie's will be crowned as the Official Destination of National Bargain Hunting Week during a special event in Harrisburg, PA on Monday, August 11th, 2025.

How important is bargain hunting to Ollie's (OLLI) customers?

Nearly 90% of surveyed customers consider finding a good deal essential or very important to managing their household budgets.