DDB Chicago Wins Creative and Strategy Assignment for Bimbo Global
DDB Chicago, part of Omnicom (NYSE: OMC), has secured a significant global creative and strategy assignment for Bimbo, the flagship brand of Grupo Bimbo, the world's largest baking company. The agency will be responsible for connecting Grupo Bimbo's corporate activation pillars to its masterbrand, focusing on enhancing brand loyalty, awareness, and perceived quality across international platforms.
The assignment includes managing existing partnerships and implementing Grupo Bimbo's "People. Passions. Planet." framework, which emphasizes community empowerment, athlete celebration, and sustainability commitments. This win follows Bimbo Bakeries USA's 2024 consolidation of various marketing services with Omnicom, including creative strategy, social, influencers, PR, commerce, production, and media business.
DDB Chicago, parte di Omnicom (NYSE: OMC), ha ottenuto un importante incarico globale di creatività e strategia per Bimbo, il marchio di punta di Grupo Bimbo, la più grande azienda di panificazione al mondo. L'agenzia sarà responsabile di collegare i pilastri di attivazione corporate di Grupo Bimbo al suo marchio principale, con l'obiettivo di rafforzare la fedeltà al brand, la consapevolezza e la percezione di qualità su piattaforme internazionali.
L'incarico prevede la gestione delle partnership esistenti e l'implementazione del framework di Grupo Bimbo "People. Passions. Planet.", che mette in risalto l'empowerment della comunità, la celebrazione degli atleti e gli impegni di sostenibilità. Questo successo segue la consolidazione da parte di Bimbo Bakeries USA nel 2024 di diversi servizi di marketing con Omnicom, inclusi strategia creativa, social media, influencer, PR, commercio, produzione e media.
DDB Chicago, parte de Omnicom (NYSE: OMC), ha asegurado un importante proyecto global de creatividad y estrategia para Bimbo, la marca emblemática de Grupo Bimbo, la empresa de panificación más grande del mundo. La agencia será responsable de conectar los pilares de activación corporativa de Grupo Bimbo con su marca principal, enfocándose en aumentar la lealtad a la marca, el reconocimiento y la calidad percibida en plataformas internacionales.
El proyecto incluye la gestión de asociaciones existentes y la implementación del marco "People. Passions. Planet." de Grupo Bimbo, que enfatiza el empoderamiento comunitario, la celebración de atletas y los compromisos de sostenibilidad. Este logro sigue a la consolidación en 2024 por parte de Bimbo Bakeries USA de diversos servicios de marketing con Omnicom, incluyendo estrategia creativa, redes sociales, influencers, relaciones públicas, comercio, producción y medios.
DDB 시카고는 Omnicom(NYSE: OMC)의 일부로서 세계 최대 제빵 회사인 Grupo Bimbo의 주력 브랜드 Bimbo를 위한 중요한 글로벌 크리에이티브 및 전략 업무를 확보했습니다. 이 에이전시는 Grupo Bimbo의 기업 활성화 핵심 요소를 마스터 브랜드와 연결하여 국제 플랫폼 전반에서 브랜드 충성도, 인지도 및 품질 인식을 강화하는 역할을 맡게 됩니다.
이번 업무에는 기존 파트너십 관리와 함께 커뮤니티 역량 강화, 운동선수 축하, 지속 가능성 약속을 강조하는 Grupo Bimbo의 "People. Passions. Planet." 프레임워크 실행이 포함됩니다. 이번 성과는 Bimbo Bakeries USA가 2024년에 Omnicom과 함께 크리에이티브 전략, 소셜, 인플루언서, PR, 커머스, 제작 및 미디어 비즈니스를 통합한 데 이은 것입니다.
DDB Chicago, faisant partie d'Omnicom (NYSE : OMC), a décroché une mission mondiale importante en création et stratégie pour Bimbo, la marque phare de Grupo Bimbo, la plus grande entreprise de boulangerie au monde. L'agence sera chargée de relier les piliers d'activation corporate de Grupo Bimbo à sa marque principale, en se concentrant sur le renforcement de la fidélité, de la notoriété et de la qualité perçue de la marque sur les plateformes internationales.
Cette mission inclut la gestion des partenariats existants ainsi que la mise en œuvre du cadre "People. Passions. Planet." de Grupo Bimbo, qui met l'accent sur l'autonomisation des communautés, la célébration des athlètes et les engagements en matière de durabilité. Cette victoire fait suite à la consolidation en 2024 par Bimbo Bakeries USA de divers services marketing avec Omnicom, incluant la stratégie créative, les réseaux sociaux, les influenceurs, les relations publiques, le commerce, la production et les médias.
DDB Chicago, Teil von Omnicom (NYSE: OMC), hat einen bedeutenden globalen Auftrag für Kreativität und Strategie für Bimbo erhalten, die Flaggschiff-Marke von Grupo Bimbo, dem weltweit größten Bäckereiunternehmen. Die Agentur wird dafür verantwortlich sein, die unternehmerischen Aktivierungssäulen von Grupo Bimbo mit der Hauptmarke zu verbinden, wobei der Fokus auf der Steigerung der Markentreue, Bekanntheit und wahrgenommenen Qualität auf internationalen Plattformen liegt.
Der Auftrag umfasst die Verwaltung bestehender Partnerschaften und die Umsetzung des "People. Passions. Planet."-Rahmenwerks von Grupo Bimbo, das Gemeinschaftsstärkung, die Würdigung von Athleten und Nachhaltigkeitsverpflichtungen betont. Dieser Erfolg folgt auf die Konsolidierung verschiedener Marketingdienste von Bimbo Bakeries USA mit Omnicom im Jahr 2024, darunter Kreativstrategie, Social Media, Influencer, PR, Handel, Produktion und Mediengeschäft.
- Expansion of Omnicom's relationship with world's largest baking company
- Consolidation of multiple marketing services under Omnicom umbrella
- Global reach and scope of the creative assignment
- None.
In this new role, DDB Chicago will be responsible for connecting all of Grupo Bimbo's corporate activation pillars to its flagship brand, amplifying brand loyalty, awareness, associations, and perceived quality across key international platforms. This expansive remit includes stewardship of existing partnerships and will bring to life Grupo Bimbo's "People. Passions. Planet." framework — empowering communities, celebrating athletes' passions, and reinforcing the brand's sustainability commitments at every major touchpoint.
"We're thrilled to partner with Bimbo on the global stage," said Jaime McGill, Head of Strategy at DDB Chicago. "By giving brands an emotional advantage, we tap into what truly moves people. Our team is excited to bring the power and warmth of this extraordinary brand to life, nourishing what people love, in every way they experience it."
This announcement follows Bimbo Bakeries
ABOUT DDB WORLDWIDE
DDB (www.ddb.com) is The Emotional Advantage Agency.
We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward.
As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the
Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, 2023 Global Network of the Year by Cannes Lions, and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years.
Founded in 1949, DDB is part of Omnicom (NYSE: OMC).
Media Contact
View original content to download multimedia:https://www.prnewswire.com/news-releases/ddb-chicago-wins-creative-and-strategy-assignment-for-bimbo-global-302460892.html
SOURCE DDB Worldwide
FAQ
What is the significance of DDB Chicago winning Bimbo's global creative account for Omnicom (OMC)?
What services will DDB Chicago provide for Bimbo Global?
How does this assignment expand Omnicom's (OMC) relationship with Grupo Bimbo?
What is the scope of DDB Chicago's new role for Bimbo Global?
