DDB Chicago Wins Creative and Strategy Assignment for Bimbo Global
Rhea-AI Summary
DDB Chicago, part of Omnicom (NYSE: OMC), has secured a significant global creative and strategy assignment for Bimbo, the flagship brand of Grupo Bimbo, the world's largest baking company. The agency will be responsible for connecting Grupo Bimbo's corporate activation pillars to its masterbrand, focusing on enhancing brand loyalty, awareness, and perceived quality across international platforms.
The assignment includes managing existing partnerships and implementing Grupo Bimbo's "People. Passions. Planet." framework, which emphasizes community empowerment, athlete celebration, and sustainability commitments. This win follows Bimbo Bakeries USA's 2024 consolidation of various marketing services with Omnicom, including creative strategy, social, influencers, PR, commerce, production, and media business.
Positive
- Expansion of Omnicom's relationship with world's largest baking company
- Consolidation of multiple marketing services under Omnicom umbrella
- Global reach and scope of the creative assignment
Negative
- None.
In this new role, DDB Chicago will be responsible for connecting all of Grupo Bimbo's corporate activation pillars to its flagship brand, amplifying brand loyalty, awareness, associations, and perceived quality across key international platforms. This expansive remit includes stewardship of existing partnerships and will bring to life Grupo Bimbo's "People. Passions. Planet." framework — empowering communities, celebrating athletes' passions, and reinforcing the brand's sustainability commitments at every major touchpoint.
"We're thrilled to partner with Bimbo on the global stage," said Jaime McGill, Head of Strategy at DDB Chicago. "By giving brands an emotional advantage, we tap into what truly moves people. Our team is excited to bring the power and warmth of this extraordinary brand to life, nourishing what people love, in every way they experience it."
This announcement follows Bimbo Bakeries
ABOUT DDB WORLDWIDE
DDB (www.ddb.com) is The Emotional Advantage Agency.
We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward.
As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the
Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, 2023 Global Network of the Year by Cannes Lions, and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years.
Founded in 1949, DDB is part of Omnicom (NYSE: OMC).
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SOURCE DDB Worldwide
FAQ
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