MMC Elevates Beauty into Standalone Practice

Rhea-AI Summary

MMC (OMC) elevated its Beauty business into a standalone practice and appointed Cris Gordon as Head of MMC Beauty, reporting to CEO Olga Fleming, effective Oct 20, 2025. The move positions MMC Beauty as a dedicated hub for mass and founder-led cosmetics, skincare, and personal care brands and emphasizes creative, culture-driven work.

The practice will act as an internal beauty think tank to track trends, test creative approaches, and push accessibility and future-forward ideas while leveraging MMC's 40-year heritage in beauty advertising and brand building.

Beauty insider Cris Gordon appointed Head of MMC Beauty

NEW YORK, Oct. 20, 2025 /PRNewswire/ -- Artfully disruptive, earned-first creative agency, MMC, today announced the elevation of its Beauty business into a dedicated practice, underscoring the agency's legacy and long-standing commitment to one of its most iconic sectors. Cris Gordon, a seasoned beauty industry leader, joins the agency as Head of MMC Beauty, reporting to CEO Olga Fleming.

"Beauty has always been central to MMC's DNA," said Fleming. "We see it as a personal expression that sparks joy, and our role is to help brands tap into that emotional resonance to build lasting advocacy and communities. By elevating MMC Beauty into its own dedicated practice, we're creating a flagship destination for the industry's most creative, disruptive, and culture-defining brands, at a time when beauty is being redefined. Cris has been working with MMC for some time and is the perfect leader to nurture this vision, as she's widely regarded as one of the most intuitive and trusted experts in the field."

For over 40 years, the agency has helped shape how beauty brands earn attention, connect emotionally with consumers, and influence culture. The elevation of MMC Beauty as a standalone practice doubles down on the agency's heritage of pushing beauty beyond fleeting trends to artfully disrupt the cultural zeitgeist. MMC Beauty will house a portfolio of products from iconic mass and founder-led cosmetics, skincare, and personal care brands.

"I've always believed beauty has the power to shape how people see themselves and connect with the world around them," said Gordon. "Beauty has also become a cultural blueprint, influencing how all brands engage, build community, and show up in the world. I am thrilled to be leading MMC Beauty, at a time when consumers are shifting the narrative faster than ever, and the brands that will win are the ones that listen, engage, and evolve. My goal is to build a space where brands can artfully disrupt the narrative and build communities from the inside out to become cultural icons."

MMC Beauty will also operate as an internal beauty think tank, constantly tracking emerging trends, testing new creative approaches, and experimenting with ways to make beauty more accessible and future-forward.

About Marina Maher Communications (MMC)
MMC (part of Omnicom PR Group (OPRG), the largest global network of communications and consulting agencies in the world) is the original earned-first creative agency, founded over 40 years ago to disrupt traditional PR by putting audience insights and creativity at the center. With deep expertise in consumer and healthcare communications, and growing leadership across CPG, Food & Beverage, Beauty, and Biotech, MMC crafts artfully disruptive ideas that earn attention, spark conversations, and drive lasting impact.

Guided by a human-first philosophy, and a culture rooted in curiosity and data-driven thinking, MMC challenges conventions to create relevance that resonates. Clients choose MMC not just for results, but for the company's ability to turn bold thinking into cultural momentum.

To learn more, please visit: HelloMMC.com.

About Omnicom Public Relations Group"
Omnicom Public Relations Group  is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).

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SOURCE Marina Maher Communications

FAQ

What did MMC (OMC) announce about its Beauty business on October 20, 2025?

MMC announced the elevation of its Beauty business into a standalone practice and the appointment of Cris Gordon as Head of MMC Beauty, reporting to CEO Olga Fleming.

Who is Cris Gordon and what role will she hold at MMC (OMC)?

Cris Gordon is a beauty industry leader appointed as Head of MMC Beauty to lead the new standalone practice and internal beauty think tank.

How will MMC Beauty operate after the October 20, 2025 announcement?

MMC Beauty will house a portfolio of cosmetics, skincare, and personal care brands and operate as an internal beauty think tank tracking trends and testing creative approaches.

Which brands will MMC Beauty serve after the reorganization by MMC (OMC)?

MMC Beauty will serve a portfolio spanning iconic mass and founder-led cosmetics, skincare, and personal care brands.

What strategic purpose did MMC (OMC) cite for creating a standalone Beauty practice?

MMC said the standalone practice creates a flagship destination to help brands tap emotional resonance, build communities, and artfully disrupt cultural trends in beauty.

Who does Cris Gordon report to at MMC following the Oct 20, 2025 change?

Cris Gordon reports to MMC CEO Olga Fleming.