AEGEAN Prioritizes Passenger Experience and Builds Loyalty with Oracle
Rhea-AI Summary
AEGEAN Airlines has implemented Oracle Fusion Cloud Customer Experience (CX) to enhance its customer service and personalization capabilities. The Greek flag carrier, which transported over 16.3 million passengers to 162 destinations in 47 countries last year, is utilizing AI-powered cloud applications to centralize customer data and optimize its service delivery.
After more than a year of implementation, AEGEAN has successfully unified customer data and enhanced its marketing programs through Oracle Unity Customer Data Platform. The system enables the airline to create comprehensive customer profiles and deliver personalized experiences across multiple channels. Oracle Fusion Cloud Marketing is helping AEGEAN execute targeted multichannel marketing campaigns customized for specific customer personas.
The partnership aims to strengthen customer relationships, boost revenue, and increase loyalty through data-driven personalization and improved customer experience management.
Positive
- Successfully centralized and unified customer data from multiple enterprise sources
- Enhanced marketing efficiency through AI-powered personalization capabilities
- Improved customer service and engagement across multiple channels
- Strong passenger volume with 16.3 million customers served
Negative
- None.
Insights
Oracle's partnership with AEGEAN Airlines showcases a successful implementation of Oracle Fusion Cloud Customer Experience (CX) suite in the competitive airline industry. AEGEAN, which carried 16.3 million passengers to 162 destinations across 47 countries last year, has been using Oracle's CX solutions for over a year with notable results in unifying customer data, enhancing service, and optimizing marketing.
What's technically significant here is Oracle's ability to centralize enterprise-wide data sources for AEGEAN, enabling personalized customer experiences across all touchpoints. The deployment specifically leverages Oracle Unity Customer Data Platform for building comprehensive customer profiles and Oracle Fusion Cloud Marketing for executing multichannel campaigns targeting specific customer personas.
While the announcement lacks specific financial metrics regarding revenue impact for Oracle, it represents a valuable reference implementation in the travel sector - an industry with notoriously complex data requirements and thin profit margins where personalization directly impacts revenue through upselling opportunities. The fact that AEGEAN reports "noticeable business results" after a year of deployment indicates successful customer retention, a critical metric for Oracle's cloud business.
This implementation aligns with Oracle's broader strategy of embedding AI capabilities across its cloud applications suite, with the CX platform specifically leveraging AI to analyze connected data and enhance operational efficiency. In the competitive customer experience management market where Oracle faces Salesforce, Adobe and Microsoft, such enterprise-scale success stories strengthen Oracle's position in the rapidly growing customer data platform segment.
The Greek flag carrier taps Oracle Fusion Cloud Customer Experience (CX) to personalize traveler experiences, boost revenue, and increase customer loyalty
Carrying over 16.3 million passengers to 162 destinations in 47 countries only last year, AEGEAN and its subsidiary Olympic Air decided to centralize customer data from multiple enterprise-wide data sources to increase efficiencies on customer data management, optimize decision making based on customer insights, and deliver seamless personalized experience and offering across all customer touch points.
"At AEGEAN we remain focused on our objectives to offer best in class, personalized retailing capabilities and a unique customer journey that will facilitate an engaging and life-long relationship with our customers," said Elias Mandroukas, deputy chief commercial officer, digital and marketing AEGEAN. "With Oracle on board, we became even more able to create a centralized knowledge base about our customers and therefore acquire a better view of their needs as we can connect multiple data sources and customer signals throughout our touchpoints and interactions with them. This has helped us place our customers at the heart of every - if not all - decisions and actions with noticeable business results."
After using Oracle Cloud CX for more than a year, AEGEAN reports that it has been able to unify customer data, enhance customer service, and optimize its marketing programs. Oracle Unity Customer Data Platform has helped AEGEAN develop complete customer profiles that it can use to predictively personalize each traveler's experience across the various channels they engage with AEGEAN. Also, Oracle Fusion Cloud Marketing is helping AEGEAN engage with and convert millions of customers with multichannel marketing campaigns tailored to unique personas across every digital channel and any device.
"Utilizing technology to drive better customer experiences and customer loyalty is just another example of how AEGEAN is innovating," said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. "With Oracle Cloud CX, AEGEAN is able to harness the rich customer intelligence data across its organization to truly know their customers, help them book more trips, and drive next-level customer experiences that win more business."
Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX leverages the latest AI innovations to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI acts as an advisor and assistant to help customers analyze connected data, enhance operational efficiency, and improve the customer experience.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
About AEGEAN
AEGEAN, along with its subsidiary Olympic Air carried 16.3 million passengers in 2024, offering a total of 19.7 million seats across 47 countries. The 2025 AEGEAN network includes 250 direct routes, both scheduled and charter flights (55 domestic and 195 international), connecting 162 destinations in
With a strong international presence, AEGEAN was founded in 1999 and, over its 25-year history, has grown into the most successful and fastest-growing regional airline. The company has been listed on the stock exchange since 2007, with its annual revenue recently exceeding
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SOURCE Oracle
FAQ
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