IDC MarketScape Names Oracle a Leader in Retail Merchandise Operations Management and Order Orchestration and Fulfillment Applications
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Oracle's recognition as a Leader in both Worldwide Operations Management Solutions and Worldwide Order Orchestration and Fulfillment Applications indicates a robust positioning within the retail technology market. This distinction, as conferred by IDC MarketScapes, suggests that Oracle's AI-infused cloud applications are well-regarded for their innovation and functionality. Such accolades can have a positive effect on Oracle's market share and competitive edge, potentially leading to increased adoption of their solutions by retailers seeking to enhance operational efficiency and customer experience.
Oracle's focus on integrating AI/ML capabilities into their cloud services is a strategic move that aligns with the broader industry trend of digital transformation in retail. The ability to offer on-demand forecasting and inventory visibility is particularly critical in the retail sector where managing supply chain complexity and consumer demand forecasting can significantly impact profitability. Oracle's advancements in this area may result in improved customer satisfaction and loyalty, ultimately contributing to the company's revenue growth.
The financial implications of Oracle's leadership status in the retail solutions space are multifaceted. For current and potential investors, this news may signal Oracle's continued investment in innovation and customer-centric product development. As Oracle strengthens its SaaS offerings and consolidates data and AI across a unified platform, it could see an increase in subscription-based revenues, which are generally more stable and predictable than one-time sales. This shift to a SaaS model can enhance Oracle's financial health by providing a recurring revenue stream and improving cash flow visibility.
Moreover, Oracle's ability to deliver a comprehensive suite of applications that cater to the complex needs of modern retailers could potentially lead to upselling and cross-selling opportunities within its existing customer base. This could not only increase customer lifetime value but also improve Oracle's market position against competitors. Such developments are likely to be closely monitored by financial analysts assessing Oracle's future revenue projections and overall market performance.
From a technological standpoint, Oracle's achievement in delivering a unified platform that leverages data, applications and AI engines is significant. The Retail Data Store (RDS) as a single source of truth for data across services simplifies the technological landscape for retailers, who often struggle with siloed data and systems. The integration of Oracle's Order Management System (OMS) with mobile POS and other services on a single solution can streamline operations and reduce the complexity of order fulfillment.
This technology consolidation may lead to reduced IT overhead for retailers, as well as provide them with the agility to adapt to market changes and consumer behaviors more rapidly. Oracle's technological advancements, especially in AI and cloud infrastructure, are likely to be of interest to technology analysts and CTOs within the retail industry, who are tasked with ensuring their organizations stay at the forefront of innovation and efficiency.
Reports highlight value of Oracle's AI-infused cloud application in meeting the complex needs of modern retailers
"We believe being recognized as a Leader in Order Management and as a Leader in Merchandising Operations demonstrates the value our cloud solutions deliver to retailers worldwide," said David Clifton, senior vice president of development for Oracle Hospitality and Retail. "In working closely with our customers, we continue to evolve our AI-infused applications with new functionality to enable retailers to operate more efficiently, protect margin, and provide an easy, enjoyable shopping experience to their customers."
Retail Merchandising Operations Management
Oracle was placed in the Leaders Category in the "IDC MarketScape: Worldwide Retail Merchandise Operations Management Solutions 2023 Vendor Assessment." The company was recognized for delivering a centralized workflow, data synchronicity, and full orchestration across legacy systems in 83 countries worldwide.
"Oracle has extended its Customer Value & Adoption team dedicated to engaging customers across its retail solutions with more depth, led by experienced retail experts focused on driving value and customer benefit," said Ananda Chakravarty, Vice President for IDC Retail Insights. "The success of Oracle's merchandise operations management solutions is a testament to a long line of functionality including advanced AI/ML capabilities and cloud services access."
The report added, "Oracle can deliver on-demand forecasting with full visibility of the inventory and enables the forecast to propagate across all components in the merchandising planning and downstream processes. Oracle's ability to ensure that retailers don't overbuy or underbuy during purchasing and follow consistent guardrails and rules is critical for customers."
The report looked at 11 software platforms that deliver an established enterprise-grade merchandise operations management solution with multiple retail clients, supported tier-1 retailer merchandising operations at a global scale across store, ecommerce, and other channels, and were and own or license intellectual property for merchandise orchestration. Learn more here.
Order Orchestration and Fulfillment
Oracle was also positioned as a Leader in the "IDC MarketScape: Worldwide Order Orchestration and Fulfillment Applications for Retail 2023 Vendor Assessment." The report noted that "OMS is part of the Oracle unified platform, leveraging data, applications, and a set of AI engines across its 50+ services and using one data source, the Retail Data Store (RDS)." It added that "One of Oracle's luxury customers commented that the use of Order Orchestration with mobile POS was a 'game changer' for it' and inserted that "With everything integrated on one solution, fulfilling orders was easy for people in the store."
"Oracle has made the shift to being a SaaS-focused technology provider while at the same time reworking its retail offering to unify data, applications, and AI across one single platform built on Oracle Cloud Infrastructure," said Jordan K. Speer, Research Director for IDC Retail Insights ."One of the core value propositions of Oracle Retail OMS is that it is part of this larger platform play, which includes other products that bring value to OMS, including predictive insights (e.g., enabling call center to surface to the CSR the most immediate reasons that a shopper may be calling) and customer reporting through its Analytics Cloud."
The report analyzed 14 order orchestration and fulfillment applications for retail measuring for success in capabilities and strategies. Capabilities were assessed by customer satisfaction, the range of services, portfolio benefits and functionality or offering. Strategies were assessed by functionality or offering strategy, growth, R&D pace, productivity, and delivery.
To see Oracle's Operations Management and Order Orchestration and Fulfillment solutions in action, please visit us at the National Retail Federation Show (NRF) in
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
- IDC MarketScape: Worldwide Retail Merchandise Operations Management Solutions 2023 Vendor Assessment, Ananda Chakravarty, December 2023, IDC #US49842123
- IDC MarketScape: Worldwide Order Orchestration and Fulfillment Applications for Retail 2023 Vendor Assessment, Jordan K. Speer, December 2023, IDC #US49615623
About Oracle
Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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