Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities
Oracle (NYSE: ORCL) announced on October 6, 2025 new role-based AI agents embedded in Oracle Fusion Cloud Applications to help marketing, sales, and service leaders unlock revenue opportunities and improve CX. Agents run on Oracle Cloud Infrastructure, are prebuilt, natively integrated, and provided at no additional cost. Marketing agents include Account Product Fit, Buying Group Definition, and Model Qualification. Sales agents include Deal Advisor, Quote Assistant, Product Recommendations, Quote Summaries, Contract Advisor, and Lead Advisor. Service agents include Triage, Self-Service, Service Request Creation, Work Order, Request Clustering, and Escalation Prediction. The agents automate workflows, surface insights, prioritize actions, and aim to speed decisions and resolution times.
Oracle (NYSE: ORCL) ha annunciato il 6 ottobre 2025 nuovi agenti AI basati sul ruolo integrati nelle Oracle Fusion Cloud Applications per aiutare i responsabili di marketing, vendita e servizio a sbloccare opportunità di ricavo e migliorare l'esperienza del cliente. Gli agenti funzionano su Oracle Cloud Infrastructure, sono prebuilt, nativamente integrati e forniti senza costi aggiuntivi. Gli agenti di marketing includono l'Adattamento del Prodotto per Account, Definizione del Gruppo di Acquisto e Qualificazione del Modello. Gli agenti di vendita includono Deal Advisor, Quote Assistant, Product Recommendations, Quote Summaries, Contract Advisor e Lead Advisor. Gli agenti di servizio includono Triage, Self-Service, Creazione di Richieste di Servizio, Work Order, Clustering delle Richieste e Previsione di Escalation. Gli agenti automatizzano i flussi di lavoro, evidenziano intuizioni, danno priorità alle azioni e mirano ad accelerare le decisioni e i tempi di risoluzione.
Oracle (NYSE: ORCL) anunció el 6 de octubre de 2025 nuevos agentes de IA basados en roles integrados en las Oracle Fusion Cloud Applications para ayudar a los líderes de marketing, ventas y servicio a desbloquear oportunidades de ingresos y mejorar la experiencia del cliente. Los agentes se ejecutan en Oracle Cloud Infrastructure, están preconstruidos, integrados de forma nativa y proporcionados sin costo adicional. Los agentes de marketing incluyen Adaptación del Producto para la cuenta, Definición del Grupo de Compra y Calificación del Modelo. Los agentes de ventas incluyen Deal Advisor, Quote Assistant, Product Recommendations, Quote Summaries, Contract Advisor y Lead Advisor. Los agentes de servicio incluyen Triage, Self-Service, Creación de Solicitudes de Servicio, Work Order, Clustering de Solicitudes y Predicción de Escalación. Los agentes automatizan flujos de trabajo, muestran insights, priorizan acciones y buscan acelerar decisiones y tiempos de resolución.
Oracle (NYSE: ORCL) 은 2025년 10월 6일 마케팅, 영업 및 서비스 리더가 수익 기회를 창출하고 CX를 개선하도록 돕기 위해 Oracle Fusion Cloud Applications에 역할 기반 AI 에이전트를 내장했다고 발표했습니다. 에이전트는 Oracle Cloud Infrastructure에서 실행됩니다, 사전 구성되어 있으며 기본적으로 통합되어 있으며 추가 비용 없이 제공됩니다. 마케팅 에이전트에는 Account Product Fit, Buying Group Definition, Model Qualification이 포함됩니다. 영업 에이전트에는 Deal Advisor, Quote Assistant, Product Recommendations, Quote Summaries, Contract Advisor 및 Lead Advisor가 포함됩니다. 서비스 에이전트에는 Triage, Self-Service, Service Request Creation, Work Order, Request Clustering 및 Escalation Prediction이 포함됩니다. 에이전트는 워크플로를 자동화하고 인사이트를 제시하며, 행동의 우선순위를 정하고 의사결정 및 해결 시간을 단축하는 것을 목표로 합니다.
Oracle (NYSE : ORCL) a annoncé le 6 octobre 2025 de nouveaux agents IA basés sur les rôles, intégrés dans Oracle Fusion Cloud Applications, pour aider les responsables du marketing, des ventes et du service à libérer des opportunités de revenus et à améliorer l'expérience client. Les agents fonctionnent sur Oracle Cloud Infrastructure, sont préconstruits, intégrés de manière native et fournis sans coût supplémentaire. Les agents marketing incluent l’Adaptation du Produit par compte, la Définition du Groupe d’Achat et la Qualification du Modèle. Les agents commerciaux incluent le Deal Advisor, l’assistant de devis (Quote Assistant), les Recommandations de Produits, les Résumés de Devis, le Conseiller en Contrats et le Lead Advisor. Les agents de service incluent le Triage, le Self-Service, la Création de Demandes de Service, l’Ordre de Travail, le Clustering des Demandes et la Prédiction d’Escalade. Les agents automatisent les flux de travail, fournissent des insights, priorisent les actions et visent à accélérer les décisions et les délais de résolution.
Oracle (NYSE: ORCL) gab am 6. Oktober 2025 neue rollenbasierte KI-Agenten bekannt, die in Oracle Fusion Cloud Applications eingebettet sind, um Marketing-, Vertriebs- und Service-Führungskräfte dabei zu unterstützen, Umsatzchancen zu erschließen und die Kundenerfahrung zu verbessern. Agenten laufen auf Oracle Cloud Infrastructure, sind vorgefertigt, nahtlich integriert und ohne zusätzliche Kosten bereitgestellt. Marketing-Agenten umfassen Account Product Fit, Buying Group Definition und Model Qualification. Vertriebs-Agenten umfassen Deal Advisor, Quote Assistant, Product Recommendations, Quote Summaries, Contract Advisor und Lead Advisor. Service-Agenten umfassen Triage, Self-Service, Service Request Creation, Work Order, Request Clustering und Escalation Prediction. Die Agenten automatisieren Workflows, liefern Erkenntnisse, priorisieren Aktionen und zielen darauf ab, Entscheidungen zu beschleunigen und Lösungszeiten zu verkürzen.
أوراكل (NYSE: ORCL) أعلنت في 6 أكتوبر 2025 عن وكلاء ذكاء اصطناعي قائمين على الأدوار مدمجين في Oracle Fusion Cloud Applications لمساعدة قادة التسويق والمبيعات والخدمة على فتح فرص الإيرادات وتحسين تجربة العملاء. الوكلاء يعملون على بنية Oracle Cloud Infrastructure، وهي جاهزة مسبقاً ومتكاملة بشكل أصلي وتزوَّد بدون أي تكلفة إضافية. يشمل وكلاء التسويق التكيّف المنتج من أجل الحساب، تعريف مجموعة الشراء، وتأهيل النموذج. تشمل وكلاء المبيعات Deal Advisor، Quote Assistant، Product Recommendations، Quote Summaries، Contract Advisor وLead Advisor. تشمل وكلاء الخدمة التهيئة الأولية، الخدمة الذاتية، إنشاء طلب خدمة، أمر العمل، تجميع الطلبات، وتوقع التصعيد. الوكلاء يقومون بأتمتة سير العمل، وتقديم الرؤى، وتحديد أولويات الإجراءات، ويهدفون إلى تسريع اتخاذ القرار ووقت الحل.
Oracle（NYSE: ORCL） 于 2025 年 10 月 6 日 宣布在 Oracle Fusion Cloud Applications 中嵌入新的基于角色的人工智能代理，以帮助市场、销售和服务领导者释放收入机会并提升客户体验。代理在 Oracle Cloud Infrastructure 上运行，为预构建、原生集成并且< b>不收取额外费用 提供。市场代理包括账户产品契合、购买组定义和模型资格。销售代理包括 Deal Advisor、Quote Assistant、Product Recommendations、Quote Summaries、Contract Advisor 和 Lead Advisor。服务代理包括分诊、自助服务、服务请求创建、工单、请求聚类和升级预测。代理自动化工作流、提供洞察、优先排序行动，目标是加速决策和解决时间。
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Insights
Oracle rolled role-based AI agents into Fusion Cloud CX to automate workflows and surface revenue signals within existing apps.
These prebuilt agents embedded in Oracle Fusion Cloud Applications target marketing, sales, and service workflows to automate tasks like lead scoring, quote summarization, contract review, service triage, and work‑order drafting. They run on Oracle Cloud Infrastructure and are provided at no additional cost, which reduces adoption friction and preserves existing workflow contexts.
The value mechanism is clearer on marketing and sales where agents claim to prioritize accounts, recommend cross-sells, and summarize quotes—functions that directly map to faster deal progression and higher seller productivity. Service agents focus on ticket prioritization, self-service, and escalation prediction, which tie to operational efficiency and potentially lower handling costs.
Key dependencies and risks include data quality and model qualification for predictive agents and integration fidelity with existing CRM and back‑end data; the announcement notes a Model Qualification Agent but does not disclose performance metrics. Watch for customer adoption, measured pilot outcomes, and product usage signals over the next 6–12 months from
New role-based AI agents embedded in Oracle Fusion Cloud Applications help organizations efficiently enhance customer experiences
"AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy," said Chris Leone, executive vice president of Applications Development, Oracle. "The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation."
Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost. Embedded within the existing workflows of a business, they can help users operate faster and make better decisions. The new AI agents within Oracle Fusion Cloud Customer Experience (CX), part of Oracle Fusion Applications, include:
Marketing:
- Account Product Fit Agent: Helps marketers prioritize customers that are most likely to make a purchase. The agent can identify customers most interested in buying by using Ideal Customer Profile (ICP) and predictive scoring, account data, and engagement signal data.
- Buying Group Definition Agent: Helps marketers more effectively personalize strategies by persona. The agent can identify specific industry and product-buying roles for contacts by using a title-mapping algorithm.
- Model Qualification Agent: Helps marketers target and personalize content more accurately. The agent recommends the best-fit audience through predictive models and assesses whether existing data meets the criteria.
Sales:
- Deal Advisor Agent: Helps sellers source subject matter expertise to close deals faster. The agent can automatically surface expert guidance from product and pricing overviews, solution guides, customer references, and use cases for sellers to share with a potential customer.
- Quote Assistant Agent: Helps sellers close more deals faster by providing quick and actionable answers for their proposal. The agent can answer deal-related questions to streamline quoting and deliver relevant information.
- Product Recommendations Agent: Helps sellers identify cross-sell and upsell opportunities. The agent can provide intelligent product recommendations for bundling or add-ons by analyzing customer history, preferences, and quote data.
- Quote Summaries Agent: Helps sellers quickly understand the key aspects of a deal. The agent can produce a summary about a quote for a seller to quickly get up to speed on deal details, history, and next steps.
- Contract Advisor Agent: Helps sellers understand contract documents quickly. The agent can produce a summary of obligations and other key terms.
- Lead Advisor Agent: Helps sellers quickly understand the key aspects of a lead. The agent can produce a summary of insights into leads such as lead behavior, engagement, profile details, accounts, with recommended next-best actions.
Service:
- Triage Agent: Helps service representatives improve resolution times and handle higher volumes of service requests. The agent can intelligently analyze service requests, understand customer issues, and prioritize tickets by gathering information around product, category, severity, and sentiment.
- Self-Service Agent: Helps service representatives save time and focus on higher value issues. The agent can help customers resolve issues themselves with step-by-step guidance via websites, customer portals, or mobile applications.
- Service Request Creation Agent: Helps service representatives respond to requests faster and with greater context. The agent can automatically convert requests from customer chat conversations, phone call transcripts, and emails into actionable service requests.
- Work Order Agent: Helps field service organizations execute faster dispatch and resolve requests on the first visit. The agent can automatically generate draft work orders complete with pre-filled attributes such as title, notes, type, account, and contact details, so that field technicians arrive with pre-validated information to resolve issues quickly.
- Service Request Clustering Agent: Helps service representatives improve productivity and accelerate resolution times. The agent analyzes similar service requests to identify reoccurring issues and reduce duplicate requests.
- Escalation Prediction Agent: Helps service representatives proactively identify service requests that are at risk of being escalated. The agent can analyze customer sentiment based on attributes of the request and predict which service requests will likely be escalated.
About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that enable organizations to execute faster, make smarter decisions, and lower costs. Oracle Fusion Applications include:
- Oracle Fusion Cloud Enterprise Resource Planning (ERP): Provides a comprehensive suite of AI-powered finance and operations applications that help organizations increase productivity, reduce costs, expand insights, improve decision-making, and enhance controls.
- Oracle Fusion Cloud Human Capital Management (HCM): Provides a unified AI-powered HR platform that connects all people-related processes and data to help organizations automate tasks throughout the employee lifecycle, improve the employee experience, and give HR leaders actionable workforce insights.
- Oracle Fusion Cloud Supply Chain & Manufacturing (SCM): Provides a unified AI-powered platform that integrates supply chain and operations processes and helps organizations enhance resilience and quickly adapt to market changes.
- Oracle Fusion Cloud Customer Experience (CX): Provides a suite of AI-powered applications that helps organizations manage marketing, sales, and service processes to win business, build stronger customer relationships, and improve customer experiences.
To learn more about Oracle Fusion Applications, visit oracle.com/applications
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
Future Product Disclaimer
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle's products may change and remains at the sole discretion of Oracle Corporation.
Forward-Looking Statements Disclaimer
Statements in this article relating to Oracle's future plans, expectations, beliefs, and intentions are "forward-looking statements" and are subject to material risks and uncertainties. Many factors could affect Oracle's current expectations and actual results, and could cause actual results to differ materially. A discussion of such factors and other risks that affect Oracle's business is contained in Oracle's Securities and Exchange Commission (SEC) filings, including Oracle's most recent reports on Form 10-K and Form 10-Q under the heading "Risk Factors." These filings are available on the SEC's website or on Oracle's website at oracle.com/investor. All information in this article is current as of October 6, 2025 and Oracle undertakes no duty to update any statement in light of new information or future events.
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