Oracle Cloud to Help Elevate Property Management for Marriott International
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The selection of Oracle's OPERA Cloud Property Management System by Marriott International represents a strategic move to enhance operational efficiency and customer satisfaction. This partnership has the potential to create a competitive advantage for Marriott by leveraging Oracle's cloud-based solutions to streamline operations and centralize data, which can lead to improved guest insights and service personalization.
From a market perspective, the adoption of advanced technology platforms like OPERA Cloud PMS indicates a trend in the hospitality industry towards digital transformation. This technology enables real-time data analysis and decision-making, which can be crucial for Marriott in optimizing room pricing, occupancy rates and overall revenue management. The integration of Sales and Event Management further allows for better utilization of event spaces, which is an important revenue stream for hotels.
Marriott's move to optimize its IT infrastructure with multicloud architectures also suggests a growing emphasis on scalable and resilient IT systems within the hospitality sector. This can be seen as a response to the increasing demand for seamless guest experiences and the need for robust data security measures.
Oracle's announcement of Marriott International's selection of its OPERA Cloud PMS is likely to have positive financial implications for both companies. For Oracle, securing a major client like Marriott can contribute to steady revenue streams from subscription-based services and potential upsell opportunities. The long-term nature of such contracts often results in predictable and recurring revenue, which is favorable from an investment standpoint.
For Marriott, the investment in Oracle's technology is expected to drive operational efficiencies, reduce costs associated with legacy systems and potentially increase revenue through enhanced upselling and event management capabilities. These factors can contribute to improved margins and profitability for Marriott. Investors will likely monitor the implementation and performance metrics of the new system to gauge its impact on Marriott's financials.
The use of Oracle Fusion Cloud Human Capital Management for optimizing HR processes could also lead to cost savings and increased employee productivity for Marriott. The financial benefits of such HR optimizations may be reflected in the company's operating expenses and profitability ratios over time.
The technical aspects of Oracle's OPERA Cloud PMS are significant in the context of Marriott's selection. OPERA Cloud is built on Oracle Cloud Infrastructure, which provides high performance and security. For Marriott, this means an enhanced ability to protect guest data and comply with global data privacy regulations—a critical consideration in today's digital landscape.
Furthermore, the integration with Oracle's Sales and Event Management solution and the use of multicloud architectures with OCI and Microsoft Azure highlight Marriott's commitment to technological agility. This flexibility can be crucial for Marriott to adapt quickly to changing market demands and to integrate with a variety of other digital services and platforms.
The emphasis on a security-first methodology by Oracle is particularly relevant, as data breaches in the hospitality industry can have severe repercussions not only financially but also in terms of brand reputation. Marriott's investment in such robust technology infrastructure reflects a proactive approach to risk management in the digital era.
Oracle Hospitality OPERA Cloud selected as a property management platform to support Marriott International properties
"Oracle OPERA Cloud provides an integrated hospitality platform that enables companies, like Marriott, to deliver exceptional guest experiences while supporting increased efficiency and revenue growth across their operations," said Alex Alt, executive vice president and general manager of Oracle Hospitality. "From upselling to sales and event management capabilities and hundreds of partner plug-ins, Oracle's security-first methodology and commitment to long-term cloud investments can help properties meet their financial and operational objectives while maximizing customer satisfaction at every touchpoint."
Built on the high performance and security of Oracle Cloud Infrastructure (OCI), OPERA Cloud PMS will give Marriott properties the ability to streamline their hotel operations and guest-facing product offerings, while centralizing data across Marriott's global footprint for better guest insights, planning, and customer service. In tandem, OPERA Cloud Sales and Event Management will allow the hotelier to optimize its event space, from meeting rooms to room blocks and catering.
"Adapting to changing customer needs is essential in our industry. Technology and data platforms like Oracle OPERA Cloud are the backbone of service and empower our associates so they can stay focused on taking great care of our guests," said Erika Alexander, Chief Global Operations Officer, Marriott International.
Marriott is also optimizing its HR processes and employee experiences with Oracle Fusion Cloud Human Capital Management (HCM) and is scaling its IT with multicloud architectures on OCI and Microsoft Azure.
Oracle Hospitality
Oracle Hospitality brings more than 45 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. Our hardware, software, and services enable customers to act on rich data insights that deliver personalized guest experiences, maximize profitability, and encourage loyalty. Cloud-based, mobile-enabled, with open APIs, Oracle's OPERA Cloud property management and distribution, Simphony point-of-sale, reporting, and analytics, and Nor1 upsell solutions accelerate innovation, increase revenue, lower IT cost, and maximize operating efficiency. To learn more, please visit www.oracle.com/Hospitality.
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.
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