Oracle Named a Leader in Retail Planning Platforms Report by Independent Research Firm
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Oracle's recent acknowledgment in The Forrester Wave™: Retail Planning Platforms highlights the company's strong positioning in the retail planning sector. The designation as a leader indicates Oracle's platform is well-received for its scalability and adaptability, which are crucial for retailers or CPG firms focused on merchandise financial planning and open-to-buy strategies. This recognition could potentially lead to increased adoption of Oracle's services, as businesses seek robust digital solutions to optimize their merchandise planning processes.
The emphasis on Oracle's agile merchandising and continuous planning capabilities suggests a competitive edge in a market where agility and responsiveness are key to meeting consumer demands and managing inventory effectively. For stakeholders, the short-term benefits may include enhanced operational efficiencies and improved decision-making processes. Over the long term, leveraging such a platform could drive revenue growth and market share expansion as businesses better align their offerings with market trends and consumer preferences.
The high scores in agile merchandising, vision and innovation criteria underscore Oracle's investment in research and development, which could translate into sustained growth and a stronger competitive position. The market often views such accolades as indicators of a company's product leadership and potential for future revenue streams. Investors may interpret this as a positive signal for Oracle's financial health and its ability to capture a larger market share within the retail planning industry.
It is also notable that Oracle's platform is built on Oracle Cloud Infrastructure (OCI), which suggests a strategic integration of their retail services with their cloud offerings. This could enhance cross-selling opportunities and drive higher OCI usage, thereby potentially increasing Oracle's overall cloud revenue. As cloud computing continues to grow, Oracle's performance in this segment will be critical to watch for assessing its long-term profitability and market valuation.
Oracle's AI-backed Retail Cloud Platform's recognition is indicative of the company's commitment to integrating advanced technologies such as artificial intelligence and cloud infrastructure to meet the dynamic needs of the retail sector. The use of AI for channel and store assortment planning and techniques like affinity and demand transference, positions Oracle at the forefront of innovation in retail planning solutions.
The technology sector is increasingly looking towards AI and machine learning to provide more intelligent and automated solutions that can handle complex data analysis and decision-making. Oracle's advancements in this area could set a precedent for future developments and standards in retail planning technology. For retailers, this translates into a more nuanced understanding of consumer behavior and more accurate inventory management, reducing waste and increasing profitability.
Oracle Retail Cloud Platform recognized for offering configurable workflows and a high-level of scalability
The report evaluated the solutions provided by 13 retail platform vendors and was designed to help digital business leaders select the right platform to meet their needs.
"Oracle's current offering showed strengths in channel and store assortment planning; exploiting affinity, demand transference, and decision tree techniques; range and merchandise financial planning; continuous planning; and next best action," the report stated. "Reference customers valued Oracle's vision, roadmap, and merchandise financial planning functionality…."
"Our AI-backed Oracle Retail platform built on Oracle Cloud Infrastructure (OCI) provides retailers the tools to scale and tailor existing workflows to meet their merchandise financial planning and open-to-buy goals," said Alex Alt, executive vice president, Oracle. "We believe this recognition further demonstrates Oracle's continued leadership in the retail industry and ability to provide innovative solutions to meet our customers' – and their customers' - evolving needs."
To see Oracle's cloud platform for modern retail in action, please visit us at the National Retail Federation Show (NRF) in
- The Forrester Wave: Retail Planning Platforms, Q4 2023, George Lawrie with Fiona Swerdlow, Emily Pfeiffer, Min Say, Rachel Birrell, November 28, 2023
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