Oracle Named a Leader in the 2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms
- Named Leader in Gartner Magic Quadrant for second consecutive year
- Successfully integrated AI capabilities into core analytics offerings
- Launched innovative AI Assistant feature for natural language data analysis
- Enhanced platform with Contextual Insights for improved user experience
- None.
Insights
Oracle's Leader position in Gartner's Magic Quadrant strengthens its market credibility in the competitive AI analytics space.
Oracle's second consecutive recognition as a Leader in Gartner's Magic Quadrant for Analytics and Business Intelligence Platforms represents a significant industry validation that strengthens its competitive positioning. In the enterprise software market, Gartner recognitions substantially influence purchasing decisions, particularly for conservative enterprise buyers who rely on third-party validations to mitigate implementation risks.
The timing is particularly strategic as Oracle positions itself in the AI-powered analytics market. Their Analytics Cloud with AI Assistant leverages Oracle Cloud Infrastructure (OCI) Generative AI service, creating an integrated ecosystem that potentially increases customer stickiness across their product portfolio. This cross-platform integration strategy offers Oracle a competitive advantage against pure-play analytics vendors.
Oracle's focus on role-specific analytics experiences aligns with enterprise needs for contextual insights. By enabling natural language interactions for both technical analysts and business users, Oracle is addressing the persistent challenge of analytics accessibility that has historically limited adoption rates. The emphasis on automation, personalization, and contextual insights demonstrates Oracle's understanding of key market requirements.
This recognition indicates Oracle has successfully evolved beyond its traditional database roots into a competitive player in modern analytics, essential for maintaining relevance as enterprises prioritize data-driven transformation initiatives. The Leader positioning helps counter perceptions that Oracle lags behind more agile competitors in the rapidly evolving analytics market.
Oracle Analytics Cloud enables organizations to drive business insights and take smarter actions to lead the new era of AI-powered analytics
"With the continued rapid growth of data, advancements in AI technology, and the ever-increasing demand for data-driven insights, the field of analytics is transforming businesses in unprecedented ways," said T.K. Anand, executive vice president, Oracle Analytics. "We feel our position as a Leader is a direct result of Oracle's commitment to putting AI at the core of our analytics offerings, delivering intelligent, real-time insights that empower our customers to make more confident decisions and drive measurable outcomes."
Oracle continues to enhance its Analytics Cloud offerings and is applying AI to help people in different roles interact with analytics. For example, Oracle Analytics AI Assistant allows workbook authors and analysts to use natural language to discover interesting insights about their data and build complex visualizations. The AI Assistant is powered by the Oracle Cloud Infrastructure (OCI) Generative AI service. In addition, Contextual Insights enable business users to gain a deeper understanding of their data by offering insights and recommendations as they navigate and explore analytics content.
The future of analytics will be defined by increased automation, more personalization, and a greater emphasis on delivering contextual insights. To address these trends, Oracle is delivering innovation with new solutions and features to lead the new era of AI-powered analytics.
Additional Resources
- Read the Oracle Analytics blog
- Learn more about Oracle Analytics
Gartner Disclaimer
Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Anirudh Ganeshan, Edgar Macari, Jamie O'Brien, Kurt Schlegel, Christopher Long, 16 June 2025.
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SOURCE Oracle
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