Oracle Corp Stock Price, News & Analysis

Oracle has unveiled the world's first ad measurement technology for 3D in-game environments, enhancing its Oracle Advertising suite. This innovation, which includes impressions delivery and General Invalid Traffic (GIVT) measurement, caters to PC, mobile, and web-based gaming platforms. As the in-game ad revenue is projected to reach $56 billion by 2024, this tool aims to combat advertising fraud, providing advertisers with reliable metrics to optimize their investments.

Oracle announced updates to its Subscription Management platform to enhance customer relationships and boost recurring revenues. Key features include Churn Probability Predictions that help identify risks to renewals using AI, Pre-built Subscription Reports providing insights on customer activity, and Self-Service Subscriptions that allow customers to manage their subscriptions independently. The updates aim to reduce churn, improve customer experience, and streamline operations, ultimately helping businesses retain clients and enhance profitability.

Sumitomo Mitsui Financial Group has selected Oracle Fusion Cloud ERP to consolidate its accounting functions and streamline business processes across its group companies. The decision aims to modernize accounting operations and enhance efficiency. With Oracle's scalable ERP solutions, SMBC Group intends to establish a unified accounting platform, improving productivity and reducing costs. The implementation will be phased and supported by Oracle Japan's Consulting Services, ensuring continuous innovation through quarterly updates.

Taboola announced a collaboration with Oracle Moat Measurement, integrating real-time attention analytics into Taboola Ads. This integration provides advertisers managing over $1 billion in annual budgets direct access to enhanced measurement tools, validating campaign metrics like impressions and completion rates. This marks a first for both companies: Oracle Moat embedding its analytics into a platform like Taboola, and Taboola allowing third-party measurement integration. This partnership aims to improve transparency and effectiveness for advertisers, enhancing overall campaign performance.

A recent study by Oracle highlights significant personality changes among U.S. consumers due to the pandemic. The survey, involving 2,000 adults, found that 86% reported changes in their personality traits. Key findings include 40% becoming more conscientious and 38% more open to new experiences. Additionally, 70% feel they've learned more during this time, with new hobbies emerging, such as at-home workouts. However, social distancing has negatively affected romantic and personal relationships, with 72% of singles feeling a shift in their romantic outlook.

The Premier League has selected Oracle as its official cloud provider, enhancing the fan experience through advanced in-match statistics. Starting in the 2021/22 season, the partnership will utilize Oracle's machine learning and analytics to deliver real-time data on player performances and match dynamics. Features include Average Formation, Live Win Probability, and Momentum Tracker, offering deeper insights during matches. Oracle aims to merge technology with sports, generating engaging narratives for fans worldwide.

The New England Journal of Medicine published a significant study on COVID-19 vaccinations among pregnant individuals, based on data collected using the v-safe health checker. Findings indicated no obvious safety signals from mRNA vaccines for this demographic. Oracle's v-safe system facilitated over a hundred million health records, enabling real-time data analysis for improved healthcare decision-making. The initiative highlights the role of real-world data in understanding vaccine impacts, particularly on pregnant people.

Oracle announced that Tanium will utilize Oracle Cloud Infrastructure (OCI) for its SaaS platform, Tanium-as-a-Service (TaaS), enhancing endpoint management and security. This partnership allows Tanium to offer a competitively priced solution with built-in security and high availability, targeting small and mid-sized enterprises. The collaboration aims to expand Tanium's customer base and provide improved manageability and security, essential in an era of increasing cyber threats.

Kaiser Permanente has partnered with Oracle to enhance its HR operations by implementing Oracle Fusion Cloud Human Capital Management (HCM). This initiative aims to streamline complex HR processes and improve employee experiences amid ongoing workforce challenges. With over 12.4 million members and 39 hospitals, Kaiser Permanente is modernizing its business processes, replacing outdated systems with a scalable cloud platform. This transition is part of a broader strategy to improve operational efficiency and manage talent effectively during the pandemic.