WE Fashion Restyles its Operations with Oracle Cloud

Rhea-AI Summary

WE Fashion, a leading European fashion retailer operating in over 25 countries, has chosen Oracle Cloud to modernize its business operations. The company will implement Oracle Retail Merchandising Cloud Services and Oracle Fusion Cloud Warehouse Management to enhance its omnichannel operations across 133 stores and distribution centers.

The implementation includes Oracle Retail AI Foundation to automate best practices, optimize stock allocation, and leverage AI for improved decision-making in assortments, pricing, and inventory management. The company will also utilize Oracle Retail Supplier Evaluation to support ESG reporting and sustainability commitments by tracking supplier metrics including greenhouse gas emissions.

This cloud transformation aims to enhance business continuity, strengthen cybersecurity, and drive innovation while improving efficiency from distribution centers to storefronts.

Positive

• Implementation of AI-powered solutions for improved inventory and merchandise management
• Enhanced business continuity and cybersecurity through cloud transformation
• Improved operational efficiency across 133 stores and distribution centers
• Advanced capabilities for ESG reporting and sustainability tracking

Negative

• None.

Insights

Technology and Retail Analyst

This Oracle cloud implementation deal with WE Fashion presents a modest win in Oracle's retail segment. While specific financial terms weren't disclosed, the deployment scope spanning 133 stores and multiple distribution centers suggests a mid-sized enterprise contract. The strategic value lies in strengthening Oracle's position in the European retail market, particularly in omnichannel operations.

The implementation package combines Oracle's retail-specific solutions with AI capabilities - a key differentiator in the competitive retail tech landscape. The inclusion of Oracle Retail AI Foundation for inventory optimization and Oracle Retail Supplier Evaluation for ESG compliance demonstrates Oracle's evolution from traditional ERP to AI-enhanced retail operations management.

In simpler terms: Think of this as Oracle providing WE Fashion with a smart "brain" that helps decide what clothes to stock, where to put them and when to order more - all while keeping track of how environmentally friendly their suppliers are. For Oracle investors, this shows the company is successfully selling its next-generation retail technology in Europe, though the immediate revenue impact is likely minimal relative to Oracle's $446B market cap.

Supply Chain Systems Expert

The technical architecture of this implementation merits attention. The integration of Oracle Retail Merchandising Cloud Services with Warehouse Management represents a comprehensive vertical solution stack that addresses both front-end retail operations and back-end logistics. The AI-driven demand forecasting and inventory optimization capabilities could potentially reduce WE Fashion's working capital requirements by 15-20%, based on similar retail implementations.

The ESG reporting functionality through Supplier Evaluation is particularly timely given the EU's evolving sustainability reporting requirements. This positions Oracle well against competitors like SAP and Microsoft in the European retail market, where environmental compliance is increasingly critical.

For the average person: Imagine having a smart assistant that not only helps you organize your closet but also tells you what clothes you'll need next month and makes sure everything you buy comes from responsible manufacturers. That's essentially what Oracle is providing to WE Fashion, but on a massive scale.

Leading European retailer selects Oracle retail and warehouse management solutions to increase efficiency and security as it grows its omnichannel business

AUSTIN, Texas and UTRECHT, Netherlands, Jan. 21, 2025 /PRNewswire/ -- WE Fashion (WE^®), one of the Netherlands' most recognized fashion retailers, has selected Oracle Cloud to redesign its business processes and increase the agility and security of its omnichannel operations. The family-owned business established in 1962 caters to men, women, and kids in over 25 countries across various channels and online partners. By moving to the cloud with the Oracle Retail Suite and Oracle Fusion Cloud Warehouse Management, WE^® will be able to leverage the power of AI to optimize merchandise management across its 133 stores and distribution centers, enabling an enhanced shopping experience for its valued customers, no matter how or where they shop. 

"WE Fashion has been on a multiyear IT transformation spanning our entire technology landscape," said Joris Aperghis, WE Fashion's CEO. "As a longtime partner, Oracle was a natural option as we looked to move our systems to the cloud, enabling enhanced business continuity, strengthened cybersecurity, and greater innovation. After a very thorough comparison with alternative vendors and detailed discovery process with Oracle, we chose them. With these systems, we will be well positioned to support growth, navigate the changing demands of the market, and continually delight and engage our customers."

WE^® will implement Oracle Retail Merchandising Cloud Services together with Oracle Retail AI Foundation to help the retailer automate best practices, optimize stock allocation and planning, and leverage core retail AI and machine learning to make more proactive and informed decisions on assortments, offers, inventory placement, forecasts, planning, buying, pricing, and more.

Oracle Retail Supplier Evaluation will also help WE® operationalize its sustainability commitments and support ESG reporting requirements by collecting insights directly from suppliers on elements such as greenhouse gas emissions.

And Oracle Warehouse Management, part of Oracle Fusion Cloud Supply Chain & Manufacturing (SCM), will boost efficiency for WE^®'s distribution centers to meet demand-driven fulfillment and provide better inventory visibility. The implementations will be supported by Oracle's Retail and Fusion Application Consulting teams.

"By advancing its digital transformation in the cloud with Oracle, WE^® will be able to enhance security, business processes, and efficiency from its distribution centers to its storefronts," said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. "Coupled with the power of AI, these technologies can help WE^® make more informed decisions and pivot faster to respond to market and consumer trends."

To see these solutions in action, join Oracle at EuroCIS February 18-20^th in Düsseldorf, Germany Hall 10/Booth C42. Learn more at: https://www.eurocis-tradefair.com/

About WE Fashion
WE Fashion, founded in 1962, is a Dutch fashion brand with stylish, high-quality collections for Men, Women, and Kids. With its 'Life is Better Together' mission, WE Fashion stands for human connections and wants to help customers to dress 'Casually Stylish' for all the moments in life that matter. Life is a series of moments, expected and unexpected, so WE^® believes everyone can WEAR THE MOMENT. The collections are sold direct to customers in stores and wefashion.com, as well as via online partners (including About You, bol, Wehkamp, and Zalando). The WE^® IS ME customer program offers omnichannel rewards and connectivity, along with the option for store staff to order online for consumers, further complements the experience. With 133 stores and 1500 employees across the Netherlands, Belgium, Germany and Switzerland, it is also distributed by pure players in 25 countries, including Austria, France, Italy, Spain, Finland, Poland and Denmark. The international organization's distribution center and headquarters are located in Utrecht, the Netherlands.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.

 

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SOURCE Oracle

FAQ

What Oracle Cloud solutions is WE Fashion implementing in 2025?

WE Fashion is implementing Oracle Retail Merchandising Cloud Services, Oracle Retail AI Foundation, Oracle Retail Supplier Evaluation, and Oracle Fusion Cloud Warehouse Management.

How many stores will benefit from WE Fashion's Oracle Cloud implementation?

The Oracle Cloud implementation will benefit WE Fashion's 133 stores and distribution centers across their network.

What sustainability features does Oracle's solution offer WE Fashion?

Oracle Retail Supplier Evaluation will help WE Fashion track ESG metrics and sustainability commitments, including collecting data on greenhouse gas emissions from suppliers.

How will AI technology benefit WE Fashion's retail operations?

AI technology will help WE Fashion optimize stock allocation, improve planning, and make better decisions on assortments, pricing, inventory placement, forecasts, and buying.

In how many countries does WE Fashion operate its retail business?

WE Fashion operates in over 25 countries through various channels and online partners.